The case study I have chosen to analyse is the Men's Health Case Study. The dilemma being faced by Mr Kerton and the Men's Health production team is one of ensuring the success of the magazine in a relatively young, dynamic and exciting environment in which there are no barriers to entry and new competitors are able to enter. In this particular instance Mr. Kerton is somewhat concerned about the entry of Maxim magazine and the possible entry of Esquire magazine into the men's lifestyle magazine market.
Situational analysis
Men's health is international magazine started in America in 1988. Riding on the success of the magazine in America the magazine moved into the British, Australian, Latin American, German and Russian magazine markets. The magazine was launched in South Africa in mid 1997 at a point in time when it was deemed that the South African market was ready for such a magazine.
The South African male magazine market was ripe for a new, fresh and focused magazine catering specifically for men, as the girlie magazines that used to dominate the male magazine market in the country were in decline, leaving behind a gap for a male magazine. The decline in the girlie magazine market in South Africa was primarily due to the markets heavy reliance on sex, nudity, violence and controversy. Several copies of Scope had been banned and certain stockists had stopped stocking magazines such as Scope. In addition, the liberalisation of censorship laws and the trade situation with the country resulted in the return of previously banned magazines such as Playboy and Penthouse which further increase the competition between the girlie magazines, making the content more and more controversial. However even these magazines were not ...
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...festyle and fashion advice. The position of the magazine may be seen in the following positioning map:
Recommendations
Have a major subscription drive with good incentives for renewing incentives. In this manner they would entrench their readers for at least a year.
Differentiate the magazine even more and try and promote Mens Health as the only magazine able to satisfy its particular function, maybe even in a manner which Men's Health is a staple buy irrespective of what other magazines the buyer may purchase.
Advertising drive
Enhance or expand on its inorganic growth strategy through additional key / strategic partnerships.
Special events. Poker is a growing past time and is often assicated with a glamorous / exciting / cool lifestyle. Hosting a poker tournament, or braning at poker tournaments could add positively to the perception of the magazine.
Before men’s magazines become a part of popular culture this realm was dedicated to the female consumer, but in 1933 Esquire set out to change that stereotype. Kenon Breazeale’s purpose in writing ‘In Spire of Women’ is to make people understand that men’s magazines, specifically Esquire promote a sexualized image of women solely for a man’s satisfaction. In doing so Brezeale argues that Esquire contributed to the growth of the male consumer by making women an object of the male fetish that serves as only an annoyance to society. Breazeale is able to argue that Esquire is a rejection to the power of femininity by explaining how Esquire adapts to a consumer-based culture where it emphasizes the difference between masculinity and femininity
magazines in society. Sometimes it can help maintain peace in one’s world while other times, in
This essay has compared and contrasted two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. Cosmopolitan is a magazine that gives harmful ideas to women about their sexuality, their health and happiness, and how it is supposedly dependent upon whether or not they fit into the unrealistic beauty standards that this magazine possesses. In divergence, Bitch Magazine teaches women to love themselves and to support each other no matter what. Bitch encourages women to understand that they are absolutely perfect just the way they are and that there is no need to change or suppress their given identities.
While the magazine advertisement does not appeal to the business sector of the world, even though it may have a few interested individuals from the business sector, the magazine advertisement still tries to rank closely to readers who are in their adulthood but are not sure of what their career is. The image also enforces an emotional appeal to the younger generation, who see glamour and professionalism as a means to gain higher social mobility in life. So this magazine advertisement also appeals to the socially active readers as well. The text is kept at a minimum while the readers are left to wonder as to what the advertisement is really about, which is another interesting tactic to use. This is because the advertisement is now bound to get far more responses just out of
Its 1:30 am and you are have just experienced a major car wreck. You are in the ambulance where the paramedics are telling you it will be ok just hold still big. You arrive at the emergency room and everything is a blurred. You don’t care if the nurse is a female or a male. You don’t stop the male nurse from caring for you. But what happens when you go to the doctor for a follow up visit and see a male nurse? Do you still see a powerful male that saved your life or a powerless manweak feminine failure ? When providing care for a patient, a male nurse faces challenges such as gender bias and judgement .
How the Representations of Women Differ in Men's Magazines Compared to Women's Magazines Hypothesis; Due to the changing roles of women, the media should reflect this in their representations. My intention is to find if there is a difference in the way women are portrayed in men’s magazines and women’s magazines. I would expect that men’s magazines would be more stereotypical of women (sex objects, domestic, vulnerable) whereas woman’s magazines would be more feminist (women power, independence). My first concept is Angela McRobbie’s pluralist idea of target audience demands (advertisement attraction due to audience demands).
...ce in society. And the effects of the ideals behind these magazines are all the more powerful because of their subtlety." Women walk away from these magazines with an empty feeling and feelings of many inadequacies and they really don't know exactly why. The subtle undermining of women's intelligence and cause strips away their sense of worth ever so slowly and leaves them feeling depressed and in search of something that really can't exist together. Growing old while staying young takes many years of complete and internal happiness not many years of collagen injections and the added stress of having to stay unattainably perfect. While some consider these journalists for women's magazines talented writers, I consider them horrendous displays of talent in which they sell out the naturally beautiful women of the world for a quick buck and a popular magazine.
Firminger examines the ways these magazines represent young males and females. She reveals that these magazines talks about the physical appearance of young girls but also their sexuality, emotions, and love life. The author informs how the advice given by the magazines is negative. The author also argues that these magazines focus more on their social life than how their academic performance
Proof of this is women becoming more free during the Jennings 6 Counterculture of the 1960s, but also Playboy rising in popularity at the same time. Wolf is sure to clarify that sexual explicitness is not the issue at hand. The real issue lies in the interpretation of what sexual explicitness is. She argues that if the full spectrum of erotic images were shown with no censor, beauty pornography would be harmless. Instead, we are fed images of “living mannequins, made to contort and grimace, immobilized, and uncomfortable under hot lights” (136).
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
Playboy Magazine is the most widely circulated men's magazine in the world ("Hef's Magazine" 3D). Peruse any well-stocked bookstore in a mall, airport or commercial zone and you are likely to see dozens of glossy Playboy covers, peering down from the top shelves of the magazine isles, tucked safely inside their plastic sealed wraps. Few people anywhere in the western hemisphere are not acquainted with Playboy's provocative content, the most famous feature of which is the monthly centerfold. Each issue of Playboy features a Playmate of the Month in a full-body centerfold-spread designed to titillate ...
Vanessa Hazell and Juanne Clarke. “Race and Gender in the Media: A Content Analysis of Advertisements in Two Mainstream Black Magazines.” Journal of Black Studies, Vol. 39, No. 1 (Sep., 2008), pp. 5-21
this magazine is aimed at women in their late 20’s as the woman on the
Köln: Taschen, 2006. Print. The. Mackenzie, Mairi. .isms: Understanding Fashion.
As I am turning and reading pages more and more, I realize that this magazine is not meant to show issues, techniques, pros and cons of starting up a business but it is more like infomercials showing the top returns one can reap from his investments. The magazine forces me to realize that I am missing a essential experience in my life by not starting up the business. The magazine displays beautiful color and picture schemes. The magazine also highlights few of the success stories of the entrepreneurs. Overall this magazine makes business as a seamless transition of normal day today activity to a profit generating machine, ...