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communication research and gender advertising
EFFECTS OF SOCIAL MEDIA ON TEENAGERS
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Is it any surprise that sex, unwanted pregnancies, venereal diseases, eating disorders, juvenile delinquency, and a plethora of other issues have infected the teen population? Teens are inundated constantly with commercials, television, movies, music videos, music lyrics, and magazines leading them to believe that they need to look and act out in a specific way. Facebook, Twitter, and other forms of social media have been instrumental in assisting teens in engaging in the role playing that the media has mapped out. Women and teenage girls are sexualized and objectified more than men or boys. Female children are molded at an early age that their goal is to emulate the image of Barbie, a Bratz or Monster High doll. Additionally video games, for example, The Legend of Zelda, portray women as savvy, super sexy sirens who can protect the world from all forms of adversity. Advertisers develop campaigns which frequently employ celebrities who are youthful or “barely legal” portraying them in highly sexual ways to appeal to teen girls. The Sexualization and objectification of women in...
A Study Conducted by the American Psychological Association Task Force concluded that sexualization occurs when a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics; a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy; a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or sexuality is inappropriately imposed upon a person. The APA Task Force reported many example of the sexualization of girls, such as toy manufactures duce dolls wearing black leather miniskirts, feather boas, and thigh-high boots and market them to 8- to 12-year-old girls. Clothing stores sell thongs sized for 7– to 10-year-old girls, some printed with slogans such as “eye candy” or “wink wink”; other thongs sized for women and late adolescent girls are imprinted with characters from Dr. Seuss and the Muppets. In the world of child beauty pageants, 5-year-old girls wear fake teeth, hair extensions, and makeup and are encouraged to “flirt” onstage by batting their long, false eyelashes. Journalists, child advocacy organizations, parents, and psychologists have become alarmed according to the APA Task Force, arguing that the sexualization of girls is a broad and increasing problem and is harmful to girls, and I for one agree with their proposition.
The misconception of what is beautiful can be detrimental to young girls. In a television industry attempt to sell goods, they are depicted as sexy. Creating a need for parents to intervene and present a more realistic and normal view of physical beauty. Today, TV presents sexually based images crafted to appeal to young girls. Unfortunately, they are led to believe that their value is only skin deep, causing flawed expectations, illusions, and wrong information about the truth of the physical body in the real world. In an attempt to look the part some have fallen victim to eating disorders, while others have exchanged childhood innocence for an Adult view of what is sexy.
Zimmerman, Amanda and John Dahlberg. “The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective.” Journal of Advertising Research 48.1 (March 2008): 71-79. Business Source Premier. EBSCOhost. Howland High School Lib., OH. Web. 28 March 2014 .
In the American culture today, women are becoming more sexualized at a younger age due to the influences of the corporate media. Corporate media and society form the perfect idealistic body that women should have and is constantly being promoted making younger girls start to compare themselves to them at a young age. Certain shows and movies, such as Disney, influence young children and teenagers through their characters as to how a woman is supposed to be accepted. The way the corporate media and society make this body image they want women to have starts in a very early stage in a woman's life without them knowing. There are these childhood movies, such as Disney, Barbie and Ken dolls, programs such as Netflix, teen magazines, and the most common source of them all, the internet.
"Children are influenced by media–they learn by observing, imitating, and making behaviors their own" (APA, 2001, p.1224). Girl’s as young as 4-years sees Britney Spears music clip “Baby One More Time”, who at the time was a 17-year old girl/world pop icon at the time wearing a school uniform showing off her midriff, wearing a lot of makeup and a short skirt. Disney teen icons such as Miley Cyrus aka Hannah Montana taking personal photos of herself in “sexy” poses and sending it to her ‘older’ boyfriend and then having it all published all over the internet for the entire world to see. Boys also face sexualization too, as has been seen in Calvin Klein ads, where pubescent-looking boys pose provocatively with perfectly sculpted six-pack abs hawking teen fashion These pop culture celebrities both female and male are always in the media, for inappropriate actions and they’re meant to be role models for children. In fact most of these sexualized celebrities are still children themselves. The sad part is it’s not just sexualization being encouraged in the media other negative things such as violence, drug and alcohol use ...
A common trend in the entertainment industry today is the objectification of women in society. Sexualizing women are seen in media such as; movies, advertisement, television show and music video, where their main focus is providing the audience with an image of women as sexual objects rather than a human. This is detrimental to society since the media is producing social stereotypes for both genders, which can further result in corrupted social habits. Objectification in media are more focused on females than male, these false images of women leave individuals with the wrong idea of the opposite sex. As media continuously use sexual contents regarding women, the audience starts underestimating women. Specifically movies, it allows media to shape the culture’s idea of romance, sex and what seems
The use of social networking sites is rising at great rates. According to a report conducted by the Pew Internet & American Life Project in 2012, ninety-five percent of individuals aged 12-17 use the internet; and eighty-one percent of those use social network sites (Pew Interest). Although it is known that social media can have a useful impact on lives, often times people forget that with a positive comes a negative. The continual use of social network sites will impact teen lives more negatively than positively because they can cause huge distractions from valuable and critical pursuits like education; they can also cause mental health issues and a reduction in communication skills.
Growing up in this day of time, one is constantly surrounded by social media, affecting all of us in some kind of way. Social media is at the touch of our fingertips, within seconds, one can search the news that happened a minute ago and get the latest details. We are able to follow up with the most cutting-edge trends and the latest gossip going around. Social media, being one of the biggest social identity components, can leave teenagers and younger adults pressured to socially construct their identity, that including television, the internet, and social network.
From "thintastic" blogs to suicide stories, social media has become not only a source of conversation but a gateway to harmful suggestions that many teenagers see and believe to be allowable, when in fact the situations proposed are dangerous to those who attempt them. Statistics show that 20% of anorexic teenagers will die prematurely, and 80% of teenagers who commit suicide are depressed (South). Social media has glorified and brought to attention eating disorders, depression, and suicide among teens that might otherwise not become a statistic in these critical categories.
We live in a world that has become addicted and dedicated toward social media and it is driving America’s youth into the ground. Teenagers and adults are so wrapped up in social media that is runs their lives every day. Constantly people are checking their phones for the latest on social networks. They have to see pictures, tweets, statuses, comments, likes, and the list goes on and on. Social media is becoming the focus point in the modern American society that it is beginning to control people’s social skills, communication skills, and their livelihood.
The correlation between the development of youth and social media has become blatant. Although few of the consequences are favorable, the majority have displayed a negative impact. The drive social media can implement on youth is exceptional. The pressure and strain social media can place on our youth is an enduring force which leads individuals to question themselves as a person and feel inclined to fit a norm expressed in media and social media of our society. The underlying force social media can play in the lives of the youth is astonishing and is a force that must be dealt with and controlled, for it not only holds the power to give an individual strength, but also to break them down.
There is no secret that a modern day teenager’s life is built around the usage of technology. As a result of society’s heavy reliance on technology, social media has become popular amongst people who are “technologically advanced.” Though there is a wide variety of social sites that can be accessed through modern day technology, a few have become very popular. Social sites which have become widely popular among teens include Instagram, Tumblr, and Snapchat. These social networking sites provide instant social connection and emotional support while letting teens post and send pictures of their everyday life. Many teens look towards social media for emotional support and social acceptance. The continual usage of these sites are negatively impacting the self- esteem of teenagers worldwide since they heavily rely on social medias to portray images of what they believe is acceptable for the society we live in.
Social media is quickly evolving in front of our eyes and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many various blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore. Through these new advances in technology one can share things about themselves to the world to view, and prior to social media one would have to communicate and share physically. These social media site offer adolescence new ways to access communication and entertainment and the long-term effects are still unknown. For this reason, it is imperative for parents to be more aware of this new media and what it offers both good and bad for our children.
In the twenty -first century, teenagers live in a life of social networking and life’s online. It’s hard to believe how much the world has changed over the decades, especially in technology. Technology helps people to contact relatives and friends from long distance more easily and conveniently. People can now talk to each other from everywhere in the world simply through chat and video calls. By time, internet connections have spread throughout households and social networking such as Facebook, Twitter, Snapchat, and Instagram has increased gradually. However, the internet and several modern technologies have wasted many times and has hurt the society. Social media plays such a big role in people’s lives that some people couldn’t even imagine
Twitter, Instagram, Tumblr, Pinterest. These are only a few of the websites that have become omnipresent in the typical teenager’s life. First launched in 2004, Facebook seemed like the perfect means to connect with old friends and take part in organizations. Eleven years later, the social media industry has snowballed from its original purpose of simply a network for interaction. Most likely launched by the incredible popularity of Facebook, other networks have popped up. According to The Huffington Post, 71% of teenagers engage in more multiple social media networks, 24% of these teenagers admit to checking social media almost constantly. Scrolling, posting, and liking are actions