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Gender inequality in sports media
A comparative study of the media representation of women in sports against men in sports
Assess the extent to which media affects athletes
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Within todays sporting community, certain aspects of sport and its practices promote and construct ideas that sport in general is a male dominated. Sports media often provides an unequal representation of genders. Women athletes are regularly perceived as mediocre in comparison to their male equivalents (Lenskyj, 1998). Achievement in sport is generally established through displays of strength, speed and endurance, men usually set the standards in these areas, consequently woman rarely reach the level set by top male athletes. Due to this, the media significantly shows bias towards male sports while we are ill-informed about the achievements in the female sporting community. On the occasion that a female athlete does make some form of an appearance in the media, images and videos used will usually portray the female in sexually objectified ways (Daniels & Wartena, 2011). This depiction of female athletes can cause males to take focus solely on the sexual assets of the athlete in preference to to their sporting abilities (Daniels & Wartena, 2011). Sexualisation of sportswoman in the media is a prevalent issue in today’s society, it can cause physical, social and mental problems among women of all ages (Lenskyj, 1998).
Female athletes, unlike males, are not always portrayed exclusively as performance athletes, instead attention is placed on sex appeal usually overshadowing their on-field accomplishments. Unfortunately female sports, like male sports, are directed primarily to a male audience, the media commonly use marketing techniques which involve sexualisation of the female bodies under a male gaze (Bremner, 2002). The idea that “sex sells” is used to generate viewers and followers of female sport.
Ashley Harkleroad is an Amer...
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Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.
Lopiano and Sommers agree that the amount of media coverage female athletes receive compared to male athletes indicates that female athletes are less valid. Lopiano and Sommers both point out that the media tends to highlight female athletes in action only during major events. Fortunately, for the male athletes, the tendency is different because no matter what time of the year it is, male events are always airing on the television. The media only decides to highlight events such as the National College Athletic Association (NCAA) women’s basketball Final Four, Olympics, and World Cup soccer. Since the Olympic games and World Cup occurs every four years, the Final Four also known as the semi-final round are the rare eve...
In 1970 only 1 in 27 girls participated in high school sports, today that ratio is 1 in 3. Sports are a very important part of the American society. Within sports, heroes are made, goals are set and dreams are lived. The media makes all these things possible by creating publicity for the rising stars of today. Within society today, the media has downplayed the role of the woman within sports.
The sociocultural approach to the issue of body image among women states that women receive harmful and negative cultural messages about their bodies. These messages can come from the media as well as from family and peer influences (Swami, 2015). By promoting the thin ideal for attractiveness, the media contributes to women rating their bodies more negatively and thus increases their likelihood of developing eating disorder symptoms (Spitzer, Henderson & Zivian, 1999). In a meta-analysis studying the effects of media images on female body image, Groesz and Levine (2002) found that women’s body image was significantly more negative after viewing thin media images than after viewing average or plus size models. Harmful body messages from family can be direct, such as verbal criticism or teasing, or in...
Everyone has seen female athletes on TV, magazines, and the internet. Do you know these women from their contribution to the world of sports or because of how sexy they look posing nearly nude on the newest edition of Sports Illustrated? Many of the female athlete people know and love go throughout their lives being sexualized and marginalized. This is because the media use these athletes as sexual object to get the attention of society. The media does this so often to female athletes that some people do not even realize that is going on. Female athletes being sexualized and marginalized not only affects how the athletes perceive themselves but also how society perceives them. People often notice this happening when female athletes do it to themselves and find it confusing.
The report will refer to the sociological perspective of women’s sport in Australia which leads to the changes within women’s sport, Athletics at Brisbane Girls Grammar, women’s sport in the media and then an evaluation and recommendation on the topic ‘Women in Sport’.
Krane, V. (2001). We can be athletic and feminine, but do we want to? Challenging hegemonic femininity in women's sport. Quest, 53,115-133.
Women’s participation in sport is at an all-time high and has almost become equal to men’s, however. Sports media does not fail to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts. Sociology is a growing discipline and is an important factor in the understanding of different parts of society. Sociology is “a social science that studies human societies, their interactions, and the processes that preserve and change them” (Faris and Form P1).
...age of female sports. News and the press coverage and broadcast of male’s sports substantially more than females. This is an issue because women in sports work and dedicate themselves equally as much, but receive less than 10% of coverage. Granted, women make up only 2/5 of athletes, but the coverage is far more uneven than the number of athletes. Women’s sports receive the shorter broadcast on television, magazines, and newspapers. Secondly, when female athletes do receive coverage, there is more focus on the appearance of the athletes rather than their dedication to, or skill in, the sport. Athletes not considered attractive by the majority population are ignored and forgotten by the media. The media should be more even in their coverage between male and female athlete’s, and cover women based on skill and effort, as opposed to their level of attractiveness.
The first perspective is that women are disadvantaged at any sport. Some people reiterate the difference of men and women in sports. This is influenced by strength and the natural power men hold, comparable to women. Rodriguez questions “Is this because female athletes don’t have what it takes to make it in the world of sports or could it be more of a social issue?” This perspective seems to be a social issue based on the notable skills women acquire vs. the apparent judgments of gender issues. The second perspective is the idea that women deserve and inherently earn their right of equal attention and equal pay. “Sometimes, the secret to equality is not positive discrimination, it 's equal terms. It 's the shrug of the shoulders that says "what 's the difference?" The moment worth aspiring for is not seeing people celebrate the world-class female cricketer who competes at comparatively low-level male professional cricket, but the day when people are aware that she does, and don 't find it notable at all” (Lawson). Lawson makes it a point to confirm the biased notions against women in sports and relay an alternative worth working toward and fighting for. Both outlooks can be biased but only one has factual evidence to back it up. The second perspective reviews an ongoing gender issue. This problem is welcome for change depending on society’s
her career or athletics — and also conform to the old standard of beauty and sexuality. This is evident in films about female athletes, who face immense pressure to be perfect both on and off the playing field, andto represent their gender in a
The overwhelming idea of thinness is probably the most predominant and pressuring standard. Tiggeman, Marika writes, “This is not surprising when current societal standards for beauty inordinately emphasize the desirability of thinness, an ideal accepted by most women but impossible for many to achieve.” (1) In another study it is noted that unhealthy attitudes are the norm in term of female body image, “Widespread body dissatisfaction among women and girls, particularly with body shape and weight has been well documented in many studies, so much so that weight has been aptly described as ‘a normative discontent’”. (79) Particularly in adolescent and prepubescent girls are the effects of poor self-image jarring, as the increased level of dis...
Even though progress was made in the appreciation of women’s sport and the crowds women’s sports brought In which mean a rise in ticket sells for women’s sport, but the media coverage is still treating women sports as if we were still in the
Whether its baseball, basketball, soccer, hockey, or tennis, sports is seen all over the world as a representation of one’s pride for their city, country, and even continent. Sports is something that is valued world-wide which has the ability to bring communities together and create different meanings, beliefs and practices between individuals. Although many people may perceive sports to have a significant meaning within our lives, it can also have the ability to separate people through gender inequalities which can also be represented negatively throughout the media. This essay will attempt to prove how gender is constructed in the sports culture while focusing on female athletes and their acceptance in today’s society.
Although women have been accepted within the participation in sports and physical activity, there is still constant controversy surrounding the topic of whether or not female sports can be “considered a ‘real’ sport” (Hall, M. Ann, 2007, pg. 56) or if the female participants can be “viewed as ‘real’ women” (Hall, M. Ann, 2007, pg. 56). This is due to the fact that sports and physical activity has invariably been viewed as strictly for males, to aid in validating their masculinity. It is constantly vocalized that sports considered to be ‘feminine’ ones such as