Media change Analysis

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Introduction:

From mid-fifteenth-century, an advance of printing technology (Twyman, 1998), the birth of separate re-usable letters in Europe, brings up a significant change for the media broadcasts . To suit with the change of technology and culture, the form of media is changing rapidly. From verbal to visual, form newspaper to television, it is no doubt to say that changes in media provide so much benefit to us. To share messages ‘real time’ and globally, some new media like news weblogging and youtube are existing in these 10 years because of the mature of internet technology. This paper will discuss how this media called “internet” will give a dramatically effect and impact to global within these 10 years.

The arising of new media:

The above figure indicates that users who search BBC news are increasing steadily. The flow of increasing means more and more readers try to read news online. On the other hand, it may bring up a big challenge to the ordinary newspaper because not much reader will watch both of ordinary and web newspaper.

The feature of new media:

By Online News and the Public (Bruce Garrison, 2004)2, the Palo Alto Weekly in California is credited as the first Web newspaper in 1994. Comparing with ordinary newspaper, online news is providing a more efficiency platform in presenting breaking news in a timelier manner. Reporters can upload the news every time and every where instead of ordinary newspaper, that have to print out. Also, online newspaper can help to decrease costs. Releasing online can eliminated the cost of inventory, printing and transporting.

Division between old media and new media:

To create a new tend for changing the behavior of readers, new media should have some significantly poi...

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To keep the quality, creditability and ethic of the online media, some organizations are tries to provide some high standard quality in paid access. Many online audiences expect content to be free, but some news organizations have turned to subscription services or in a paid access. In Hong Kong’s news website, Like the pay area of Young Post of South China Morning post, users have to pay an annual fee to get the access for subscribe the news and some interesting information. Through the paid system, organizations are become more easily to keep the news quality as they have more income to operate and quality control the news.

The best way to improve their attitude is build up a good journalistic environment. Through the government promotion and monitoring among media industry, the journalistic environment will bring up so much benefit among media.

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