Med-Aid Diagnostic Apparatus

1026 Words3 Pages

Introduction -rishon The Med-Aid is a non invasive diagnostic, low cost apparatus that can serve various industries. With quick and reliable results, the Med-Aid saves precious waiting time. Since the Med-Aid is cheap to produce, it could speed up processes in densely populated areas and in third world countries, allowing quicker diagnosis. Environmental Scan Political factors: - ministry of health is pressured for lack of queues. Economical factors: - cheap and quick. reduce overload Socio-cultural: - break down language barriers. Quick and stress free. Technological factors: - give a quick diagnosis from blood scanning Environmental factors: - proper disposal is required. Legal factors: - On your OHIP registration form, there will be a section for you to check yes or no for someone to use this product on you sometime in the future. Target Market Our primary business customers will be in the medical profession. Hospitals & Clinics to help them improve productivity by speeding up the waiting times in emergency rooms and help monitor vitals while patients are waiting. Paramedics to help them quickly get a reading on a patient before providing medical assistance. Rehab Facilities can use Med-Aid to monitor clients going through withdrawal or in danger of falling off the wagon. Police patrols to determine drug & alcohol testing for impair driving and assist in CSI investigations. Theoretically because our production cost is low the medical world is our market. From the small medical centres to World Without Borders. There are 126 Ontario ERs and Urgent Care Centres with an average of 4 - 6 hours of wait time. Total time spent in ER = the moment you arrive and register, to the point in which you are discharged ... ... middle of paper ... ...ct is assuring to other people that it is safe and easy to use. Making the individual unit small, this will make people who get uneasy with doctors (white coats syndrome) to be more relaxed while being treated. The software will have to be licenced to the business(s), and the coding will be encrypted to ensure maximum security to patients private medical information. Direct selling. Going to the potential customer instead of having the customer coming to us. Having an established webpage for our company and our product. Segmented purchasing discounts. (per order, Semi-annual ROP, etc) Works Cited http://highered.mcgraw-hill.com/sites/dl/free/0070974268/699962/Kerin_StudyCards_CH06.pdf http://www.health.gov.on.ca/en/public/programs/waittimes/edrs/default.aspx http://marketresearch.about.com/od/market.research.glossary/g/Behavioral-Research.htm

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