Mc Donald's

McDonald’s possess a high visibility and brand image in around the world. We all have had the taste of Mc Donald’s burgers at least once and enjoyed it. The question is what goes behind the brand to make it what it is? Mc Donald’s clearly states that it aims is to serve people with good quality food, fast and at low cost, but isn’t it aiming for everything that a fast food brand would want? Yes it is and Mc Donald’s does it very successfully. Is the reason why most of the management books talks about the Mc Donald’s case studies and success of its business Strategy.

Based on the understanding of the case study of “Integrating McDonald’s Business, Human Resource, and Staffing Strategies” we will analyze business strategy adapted by Mc Donald’s and the advantages as well as issues related to this Strategy. In addition to this my focus will also be to discuss about how does the human resource and staffing strategy fits along the company’s business and corporate strategies.

Mc Donald’s Strategy

According to my understanding and looking at it from a management student’s perspective Mc Donald’s uses a more integrated Cost Leadership and differentiation Business- level Strategy (text). It has strategically planned to stay ahead of its competitors by providing fast, healthy, low cost and better service. Moreover this integrated strategy has helped Mc Donald’s achieve cost benefits but also maintain its local responsiveness there by catering to the nations taste and preferences. A very good example of this is that Mc Donald’s does not have a beef burger on its menu in India; this can be because of the religious norms of the country or the culture where beef is not regarded very healthy.

However if we look at it from the HR per...

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...s not imply that it will last forever (none). A sustained competitive advantage has to be achieved by Mc Donald’s through value creation by existing human capital and introducing new fresh talent that will increase the competition within the company and will lead to challenging work environment and better results. To add to this Mc Donald’s should encourage and support the young staff it hires by providing them educational facilities. They should help groom their young employees not just in work experience but also support the academic activities, encouraging them to study more and giving them students funding or students aid, which will also create a positive brand image for Mc Donald’s in return. In other words, it all comes to the reinvesting in natural capital in form on reinvesting in your human capital, giving back to the society what you are taking from it.