Atlantic Computer Case Study Solution

This is why the pricing strategy that newcomer, Jason Jowers is working on is so important for the promotion of this new package that is being offered. Atlantic Computer is looking to compete against one of its competitors; Ontario Computer, Inc., who has claimed about 50% of the low-end basic server market. The business consumers will be attracted to the Tronn and PESA because they will need a server that will allow them to keep their employees on the network, while improving operating costs at the same time.

Jason Jowers is concern that during his process of trying to get a pricing strategy in order, he is getting to many opinions from too many people in the company, in senior level positions and from some employees who see a portion of

This threat would be brought on from the Ontario Computer company, should they see the “Atlantic Bundle”, as a direct competitor to their computer line of products. Ontario, is very well versed in operational efficiency and they know how to cut cost, which means they could challenge Atlantic Computers to a piece war, which Ontario computers would be victorious, if Atlantic Computers is not prepared with a contingent response to their threat when it comes to price

They need their sales force to come together and show the real benefits of purchasing fewer servers and how it will save them money operationally. Then they need to educate their customers on why they are not getting the PESA software for free and why the price for the software can be seen as fair and reasonable. The Enterprise Systems Solutions Trade Show, is the perfect venue for Atlantic Computers and its sales team to ramp up on their sales pitch, when they are talking to business customers and which business could benefit the most from the “Atlantic Bundle”.

Secondly, they need to educate their customers that the “Atlantic Bundle”, is just that a bundle and that the PESA should not be viewed as an add-on when it is combined with the Tronn server. It should be made clear that the bundle is a packaged deal, with one set price that is sold without any free attachments.

The other strategy they have is talking to DayTraderJournel.com, this would allow Atlantic Computers, to test run the “Atlantic Bundle”. They are known as an exemplary customer and the information collected at the booth at the SME show could prove to be valuable, since they were looking to purchase four basic servers and cost were two very closely ranked considerations for this customer. This will help Jason Jowers, compare the 4 pricing options that he is developing, that we will consider and see, which