John Deere Essay

As a consultant, I would apply major marketing strategies that would fit the new consumer segments and also serve the old consumers just the same. Both short and long term marketing strategies are equally needed for urgent and future decisions.

Consumer behavior is also a factor to be considered, because factors affecting consumer behavior will make clients not to buy, for one reason or another. To get the target market or rather to increase the target market, one has to create and deliver content that attracts and contains customers. As is in the case of our products in John Deere Company, necessary strategies have to be implemented to retain the new target market. Marketing strategies capable of luring people especially the old retiring

Regulars also feel secure when they are sure that the businesses they purchase products from are law abiding, are licensed and registered, and that they operate for the welfare of the surrounding community. Buyers get discouraged when businesses do not bother to get involved with the immediate environmental projects and do not associate with the local people to grow and create developments in the region. Patrons also note bad behaviors from business members of staff and the managerial group as a whole. They also note unethical behavior (de Mooij, M. (Ed.). (2010), like intentional pollution, unnecessary noisemaking through industrial activities, and reckless disposal of waste products. These non ethical behaviors may make a business lose its immediate clients, and this may also result to the loss of the potential user too, because of the bad image created by the immediate buyer. Factors like advertising help to create awareness to the clients, as is in the case of our model, “nothing runs like a Deere!” and helps businesses to spread information about a particular product to different

Playing with marketing mix to promote a company’s product has been identified so far to be the most effective way to obtain target markets. Price factors (Belz, F. M., & Peattie, K. (2009). are very important to consumers, as majority of consumers go for the fair priced goods, but of good quality. Position of the business in the market place also matters a lot, as most people have the belief that big businesses have less chance of selling low quality goods or engaging in cases of fraud, not to mention being unlicensed. People also tend to have trust in large organizations for they believe that large organizations have most products available, and good-quality products for that matter. Promotion’s impact on a buyer is also crucial, as it keeps reminding the nation of your existence in the dealing industry, and keeps ensuring your clientele that the company is still standing strong, and for the regulars to continue buying and investing in the company. In conclusion, to get the target market in John Deere Company and to sell all the intended products, I would need to employ all the necessary forces so as to achieve this, starting from consumer awareness, all the way to applying marketing