Current Marketing situation: Studio 12 Hair Designers is a salon with fourteen years of experience located in Hoboken, New Jersey, a booming area for work and play. An affluent teacher who has a passion for beauty founded the establishment. Studio 12 provides primarily hair care services to women, men and children as well as make up, nail and waxing services plus eyelash extension. The company markets the best techniques for hair care such as non-bleach hi-lights and Japanese straightening using renowned brands in the hair care industry. Studio 12 made some profits at the beginning of its existence however recently, the business has not really grown financially mostly due to the fact that it does not have any set marketing budget and has not yet established a revenue goal. The objective of Studio 12 is to be the hair care reference among the working class women (between 22 and 52 years old). The beauty and especially the hair care industry is in continuous expansion all other the world. The projections are around 8.5% growth in 2014. In 2010, we had about 3.3% of growth. The fact ...
SBDCNet. (2014). Beauty Salon 2012. Retrieved from Beauty Salon Dusiness Overview & Trents, 2012: http://www.sbdcnet.org/small-business-research-reports/beauty-salon-2012
... a employer organizational services, known as the boss barbers and the master barber groups and into an employee organization known as "journeyman barber" group. On December 5, 1887, the Journeyman barbers union was formed first at the national convention in Buffalo, New York. Also, the organization of State Barber Boards declared to be a cleaning the house for information that might have been of value to all State Barber Boards. In 1925 the Associated Master Barbers and Beautification of America came up with the National Education Council, which purpose was to standardize school training and to lift up the art of barbering. The first achievement of the department was the publication, in 1931 of a standardized textbook of barbering, this book volume was written to cover and coordinated complete instructions and practices of barbering and the study of Barber Science.
What does being a Cosmetologist entail? “Cosmetology is defined as the art and science of beautifying and improving application.”( Milady Standard cosmetology publish 2016 edition, Ted Gibson) Cosmetologist provide therapeutic services to their clients. Cosmetologist are not just hairstylist, they are therapist, lifetime friends, and possibly someone's personal fashion artist--regarding their hair and the newest trends. Cosmetologist consist of different jobs. Depending on how high their are in the industry affects their salary. How far does this industry expand? The industry of cosmetology evolved and unfurl throughout time.
A lot of women love to look good on a day to day basis, so a cosmetologist is what they need. A cosmetologist is a beauty specialist who is educated in doing hair, makeup, and nails. It’s very interesting because you get to be creative, have fun, have people looking gorgeous, and get paid for doing something you love. In this paper, you will be introduced to a lot of information in the field of cosmetology. Learning about the history and background, requirements to obtain the career and job positions will be covered throughout this paper. Towards the end you’ll get a touch of the job reflection and outlook. A lot of great information is listed, so there should be plenty of it learned.
According to 10 Weird and Wacky Beauty Facts by Andrea Lavinthal, in ancient Greece, the most sought-after hair color was blond. Not many Greeks were naturally blond, so light hair was probably perceived as beautiful because it was so exotic. Women would lighten their hair using plant extracts or arsenic. They also washed their locks with a mixture of ashes, olive oil, and water. She also explained how “it was a shame that extension weren’t available during the Heian period when a Japanese woman’s beauty was judges by the length of her hair, since the ideal was considered almost two feet longer than her waist. We’re assuming that ponytails were a popular hairstyle back then.” There are many other crazy facts about beauty facts like Vaseline makes your eyelashes grow and can take off makeup, or if your finger nails are discolored from using dark polish, use a slice of lemon on them and they will regain their color (The beauty magazine, Roselyn Miller, pg. 67). Going into the field of Cosmetology helps you express yourself and it brings out your inner creativity. That is one of the many reason I love this line of work, because when I do hair it lets me express myself while creating a hairstyle of my own. The first time I started doing hair was when I was about 10 or 11, I was a natural! I want to be able to know my clients and exactly what will look right on my clients and read people, so I would know what they do like just by talking to them. I need to learn to separate family from business. I do know some things about this field I before this assignment that cosmetology is not just about doing hair, it’s also about learning about the Skin; Doing make up, eye lashes, etc. You also learn about nails; doing a...
The practical assignment consisted of effectively producing and presenting a style and adaptation that I have selected based on my image of a leading organization that I have researched and would like to seek employment. The assignment required me to project manage the production of the two styles and produce photographic evidence to be presented in a portfolio, including both original and digitally enhanced images. The entire Graded Unit is for the purpose of showing that I have learned and achieved all aspects of HNC hairdressing.
Giving your best friend Sarah messed up bangs at a sleepover when you were younger doesn’t necessarily mean you are a professional hair dresser. By selecting the perfect hair style for each one of your clients is just the first step. Respecting their guidelines requires more than just scissors. In the beauty program not only must you be able to work with your equipment but you must always be good with people. You want people to respect and trust you.
Donna Karen designs are for the career women who wants to exude not only style but, also power in the workplace. Thank Donna Karen for developing stylish staples for the everyday career woman, that are comfortable (Fashionista) and also gives career women their own personal style, which does not conform to normal interpretations for women in the workplace. Donna Karen also helped women in putting together and owning the basics. A modern system of dressing, based on Seven Easy
The multi-channel distribution strategy allows both indirect and direct distribution methods to be used. Heaven’s Helper for Hair will sell directly to the consumer via their website and will also sell indirectly via beauty shops, beauty supplies and travel agents. Multi-channel can be successful because it allows customer the option of doing business the way they want to do it as told by Fan and Lu (2015). When using the multi-channel distribution strategy, it is a good idea to implement consistency in fundamental practices such as; having the same return or exchange policy if the product is purchased online or from a distributor. Heaven’s Helper for Hair will have a written agreement with distributors ensuring them they if a customer is not satisfied with the product, they are able to return it for a full refund within 48 hours of purchase with no questions
To get a thorough understanding of the cosmetology community, I will be interviewing a hair stylist, a makeup artist, and a nail technician. I will also collect survey results from a few willing customers. I will also make a visit to one of the local beauty school to pick up brochures and flyer to see what they offer. While I’m there I will take observations on their attire, their attitude, and what they expect to get out of the experience.
“Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring” Marilyn Monroe. Through cosmetology you can express yourself in many ways. A person’s identity can be given through their different looks. Expression can be given through any piece of cosmetology, all the way down to the nails. Cosmetology is a strong way for people to express who they are without having to say a word. When researching the career of cosmetology it is important to address the history, skills and education and positive and negative aspects of the profession.
After studying the cosmetic market we can identify a series of needs in this market:
Nothing looks more attractive than a head of full, smooth, and shiny hair. All women want their hair to fall like liquid silk, and at the same time the "outcome" seen in hair-care advertisements could also be slightly too excellent to be actual, there are numerous matters you can do to fortify the well being and great thing about the hair you may have. Right here we'll speak about six matters you can do to hold your hair watching and feeling its pleasant.
During WWI, soldiers wore very short hair styles because of frequent body lice from trenches. No beards were worn and they shaved often so that gas masks would seal against the face. In 1959, Edmond O. Roffler developed the Roffler Sculptur-Kut technique, a method where barbers could get big money and capitalize on long hair. The Roffler-Kut system started with twenty barbers. The Roffler-Kut system now has over 6,000 barbers that have been trained in the Roffler Method (The national barbering museum). It is still being practiced today. In 1985, more and more women had started to get into the profession barbering. Which is pretty awkward because before our time women were not much of workers. In the present 2000, new technology and techniques continue to shape the future of barbering. Every year more young men and women choose the barber profession. The future of barbering is in their
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.