Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
qualitative research vs quantitative research
qualitative versus quantitative research
qualitative research vs quantitative research
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: qualitative research vs quantitative research
Marketing Research Tools
As a team of six investigating how to overcome the four different research tools, many ideas will flow through to allow the reader to get the most out of what is being taught. The team wants for the reader to indulge themselves in a company who will compare and contrast the selected tools available. Team C will choose to show the reader that tool is the most applicable and which tool is the least applicable. With this to be read and evaluated the team asks the reader to self evaluate what he or she thinks should be done in this situation. After reading and applying this idea to the reader’s sense of understanding, how did the reader evaluate this to be so and how will the team of six strive to learn more to overcome difficulties and situations that could arise within.
Comparison of Research Tools
Team C has chosen primary research, qualitative research, quantitative research, and focus group as their research tools. Each of these tools has its own strengths and limitations. Primary research, such as surveys, will give Team C greater control while answering specific research questions. Additionally, it is also proprietary information. This means that Team C has ownership of the information it acquires with this tool. However, primary research is often time- consuming and costly.
By contrast, qualitative research, like historical research and ethnographic research, allows Team C deeply to examine the research questions. It also does not strictly define variables so it gives the Team an opportunity to assign values that would otherwise not be available. Qualitative research will help Team C to build its research theories. However, this research tool is also expensive and requires heavy labor to carry...
... middle of paper ...
...tools are not feasible for our needs. We must determine whether or not expanding Kudler Fine Foods into a foreign market, specifically Canada would be a prosperous venture or if the expansion would prove to be too costly and not well received. To this end, we must examine aspects such as Canadian culture and the need and want for a fine foods retailer in the chosen areas. We must determine exactly what type of fine foods to carry according to the wants of the populous. With diligent and thorough research, we will continue to come to a reliable conclusion about the topic at hand.
Works Cited
Burns, A. C., Bush, R. F. (2006). Marketing research: Online research
applications (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Data collection strategies ii: qualitative research. (2011, September 04).
Retrieved from http://www.csulb.edu/~msaintg/ppa696/696quali.htm
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step. If Kathy makes the decision to contract with local growers then changes could be introduced into the company's overall structural organization. Each aspect of Kudler Fine Food's organizational structure from basic business process to the supply chain and quality control process will be affected by the formation of a contractual relationship with local organic growers.
The importance of methodology is that it can provide the researcher with a vision of where he or she wants to go with the research. The methods, on the other hand, give the researcher the means to turn that vision into
Kudler Fine Foods was started by a women, owner Kathy Kudler, who had a passion for cooking and a love for shopping for unique and creative culinary options. Kudler’s entire business plan focuses on the consumer, their needs and their wants, as well as what will provide them with the best customer service available in the San Diego, Metropolitan area. Kudler is constantly receiving new products, offers catering services and online options for shopping, as well as a staff that is educated about the products sold at Kudler Fine Foods locations. The trends at Kudler revolve around healthier living, and healthier eating. Since food trends come and go, Kudler must employ a knowledgeable staff that remains on top of the latest, emerging
Qualitative research aims to gather information from data collection methods and transform it into written words. Such as transcribing recorded interviews, taking field notes from observations, using words to outline images (Denscombe, 1998, p. 174). On the other hand, quantitative research aims to gather information from data collection methods and transform it into numbers. Such as analysing conducted surveys and pulling numbers to transform it into statistics, tables and graphs (Denscombe, 1998, p.174-177).
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
Qualitative research seeks to answer the “why” and not the “how” of the research project that is being conducted, this is done through a complex system of analyzing unstructured information such as survey’s , questionnaires, interviews, interview transcripts, open end survey’s, focus groups, observations, emails, notes, video’s, feed back forms and photo’s; most of the time a qualitative report won’t depend on statistical evidence alone it must be accompanied by detailed facts and proven facts and not hypotheses or in accurate data, this can lead to misunderstanding of data findings and can through the whole aim of the research project off and waste valuable time.
There are two types of research that can be conducted in research studies, these are qualitative and quantitative (Newman, 2011). Qualitative research is a process that uses detailed oriented methodology that tries to achieve a profound knowledge or understanding of specific incident and circumstance, wh...
Secondly in comparison, qualitative research ends with the hypothesis, involves emergence and portrayal of the world through the subjects eyes, the researcher changes the subjects environment so the he/she can observe how the subject reacts in certain ways, the researcher measures emotional responses and is directly involved in the research as being a confederate, or an impartial observer.
As mentioned earlier, interviews, documents, observations and focus groups are the most commonly used method in data collection for qualitative research. Observation is one of the basic methods used in data collection and it has long been a major tools being used extensively in study by researchers. This ...
Qualitative research methods for primary research generally take more time to collect because the methods are not as intense and less structured (Aaker, Kumar, & Day, 2007). Because the groups contributing are smaller, each can contribute data in more detail than larger groups. E-Mail surveys can deliver efficient responses because everything is captured through the media of the Internet. Cost are reduced because there is not regular mail postage involved. The recipient can also reply at his or her own leisure. Online panel and online focus groups also contribute to primary research without the restrictions to geography. Participants can be selected from around the world for responses to surveys (Aaker, Kumar, & Day, 2007).
“Qualitative research involves collecting, analyzing, and interpreting data by observing what people do and say. Observations and statements are in a qualitative or non-standardized form” (Burns & Bush, p. 202, 2006). This type of research is beneficial in gathering behavioral data; however, it can be lengthy in interpretation time, resulting in delayed outcome. Sampling will typically be smaller in size also.
Qualitative research is the significance of observations made in a study rather than the raw numbers themselves (Quantitative Research, 2014). It is most commonly the method of investigation that can include interviews and case studies. Qualitative research is also used in a historical and ethnographic context, when trying to find what did happen and what is happening (Quantitative Research, 2014).
Qualitative Research: It is about exploring questions or problems, gathering some information and recognising the phenomena.This type of research most often used in major fields like humanities , sociology and anthropology, each of these fields studied by qualitative research as well.Collection of data and analysing it in a proper way is also consider as qualitative research. Qualitative researchers intend is to collect an in depth recognisation of human behaviour and the expalnation that rule such activities.It can be used in different hypothesis.And it does not essentially indicate allgorical. It is very controlled ,exact approach to research.Different research methods like data collection methods can replace this qualitative research.There are some other important qualitative research types we can discuss
Qualitative research is exploratory. It provides help to develop ideas or hypothesis. In addition it can be used to uncover deeper meaning to people’s experiences, cultures and individual views on social topics. This type of data cannot be measured or counted it is collected and interpreted through observation and written reports. Qualitative
Stejskal, S.M. (2010) Quatiative and Qualitative Research Methods are not and should not be Mutually Exclusive, Grinn Verlag.