The senior management needs to involve all level of staff in decision-making processes. Importantly, they should be informed and assured of the strategies that the management is going to introduce and initiate on behalf of the organization. The equal opportunity of involvement and participation certainly develops the feeling of ownership. Armstrong (2006) points out that an ethical approach is based on high- commitment and high-involvement policies. As a result, the staffs suppose the effective implementation of the strategies framed out with their suggestions and consents as their responsibility and accountability, which in turn help the management concretize its targets.
Also, the management should set the vivacious vision and goals analyzing the prevailing situation, which correspond to the demands of the time. The management in order to succeed must introduce good network system of communication and relationship along with motivational approaches. The activities and programmes of the organization should tune with the principles of transparency and sustainability.
TASK 3
DEVELOPMENT OF VISION, MISSION, OBJECTIVES AND MEASURES OF THOSE FACTORS
Strategic marketing planning contains vision, mission and objectives, which principally should be realistic and logical in terms of organizational goals and individual goals. In reality, vision, mission and goals are the cornerstone of the whole planning.
TASK 3.1
VISION, MISSION AND OBJECTIVES
Vision, In strategic planning the vision has a significant role for it is a set target or the destination of a strategic planning journey. According to Kotelnikov (2010) Vision refers to the category of intentions that are broad, all-inclusive and forward-thinking.
Mission, The miss...
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...ion and data. Also, the monitoring helps the organization lead the ongoing project in a systematic and result-oriented way. Charities Evaluation Services (2010) introduces the Ideas that monitoring collecting information helps the organization systematically know about its project under implementation. Monitoring can greatly contribute to the well management and utilization of human and non human resources in a logical way at a proper course of time.
CONCLUSION
To sum up, to adapt to the changing marketing environment, the organization must necessarily develop apposite marketing strategies and planning largely using and following innovative tools and techniques. Also, stakeholders’ true involvement and participation in planning process along with motivational and career development approach can turn the organization’s efforts and inputs into sustainable benefits.
Strategic planning is crucial for the success of all business endeavors. Analyzing currents trends in technology, consumer markets, competition, and the workforce can play a pivotal part in whether or not the organization can survive. Overtime, strategic planning strategies must be modified in order to compensate for changes in the industry. Goals and strategic planning often necessitate change to ensure that the organization is performing at peak level, while offering the most beneficial and quality services to consumers.
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
Once an organization develops a mission statement, the next step in strategic planning is to align the company’s goals. The goals for a business should reflect the vision and mission of an organization, as well as assist in achieving the overall purpose of the company. Establishing organizational goals promotes the business’ mission and specifies the focus in which staff members should implement in day to day operations.
Every organization and business enterprise has a dream of making the highest profit in all their ventures as well as minimizing all the inputs while at the same time maintaining the quality of their products and services. This goal cannot be achieved without the proper and powerful management team that directs all the organization operations and calls the shots. Management comprises of procedures and processes for rationalizing and connecting the activities of the business in order to achieve defined objectives and goals. In most cases, management is included as a fundamental of production process in the same category as machines, raw materials, and cash (Niederle, 2013). However, for an organization’s management to effectively and efficiently manage all its activities that include staffing, organizing, coordinating and controlling, it has to be conversant with rules of the land regarding
A marketing strategy is an objective driven long-term plan which aims at achieving specific marketing goals. Clorox strategic plan aims at growing its sales volume by 3 to 5 percent annually and this means that the marketing team needs to come up with ways through which the required sales volume will be achieved.
The Bible clearly states its purpose; God’s word would accomplish on this earth what it was set out to do. (Isaiah 55:11) Therefore, whether an organization or leader likes it or not, vision motivates, directs and unifies. (Dees, p. 159) Leaders are vital to the implementation of a vision. Therefore, it is imperative that the leaders understand the definition of vision. Vision is a potent image of the future state you want to create. “It is forward looking, forward thinking, and forward designing toward the way leaders think the future should unfold. It drives the development of strategies and plans to ensure that the envisioned future is arrived at as soon as possible.” (Vestal, p. 8) Vision can be implemented in an organization through strategic planning. Through the use of vision and mission statements, organizations exist and live. Many great organizations such as the United States Air Force, utilize strategic planning by constantly looking at different strategies to prepare for the future. Strategic planning “requires more than a weekend retreat. It requires considerable requisite preparation. Its tipping point is the establishment of a common culture. Culture drives the strategy, not the other way around” (Novis, et al,
Definition - A company’s strategic plan lays out its future direction and business purpose, performance, targets and strategy.
A vision statement describes the organization as it would appear in a future successful state. When developing a vision statement, try to answer this question: If the organization were to achieve all of its strategic goals, what would it look like 10 years from now? An effective vision statement is inspirational and aspirational.
Arcading to Sue Pulendran marketing planning technology provides for decision-making that is more comprehensive. Marketing planning is a performance paradoxical that measures strategies for the market segmentation. The most important thing about strategic marketing positioning covers the business strategic positioning choice also each business has a different marketing strategy imposed to so that they can gain a competitive advantage over other business in the same market. Skype
The managers of the various units or sub-units, or sections of an organization should know not only the objectives of their unit but should also actively participate in setting these objectives and make responsibility for them.
“Marketing plan designs specific action programs that implement the desired strategy” (Walter & Dana, 2007,pp. 50). This marketing plan will look after the company’s vision, mission and values. Then, it will go on to the situation analysis where in it will discuss the competitiveness of the company among the others using the SWOT, PESTEL and Porter’s analysis. Next, it will move on to the objective of the company that will be presented and it will go on to the marketing mix strategies that need to be applied by the company in order to achieve the desired outcomes. Finally, it will present the budget to complete the effectiveness
If asked what strategic planning is one could interpret it as simply a road map that can guide the organization in the right direction. It is very unlikely that an organization would know which direction to take without a sense of direction. Managers are faced every day with decisions that have a major impact on the direction the organization must take, therefore, strategic planning can play an important role in guiding managers in the right direction. In other words strategic planning is a tool that management can use to give them a sense of direction that will guide them in doing a better job and to ensure that all the members of the organization are working toward the same goals
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
The key role in solving strategic tasks belongs to strategic planning, which is the process of developing and maintaining strategic balance between organization’s goals and resources in the changing market environment. The purpose of the strategic planning is to determine the most promising fields of activity providing its growth and prosperity. Strategic planning is a component of a broader concept “strategic management”. All four management functions (planning, organizing, leading and controlling), when talking about strategic management include strategic orientation. When viewing strategic planning from the highest level possible within a company, the planning function is the area that stands out as the most important area which involves a great deal of development and focus.
Strategic Planning is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions. It may employ methods like SWOT analysis to help clarify objectives and strategies. Strategic planning uses "the big picture" to pursue large scale, long term objectives. (Wikipedia - Strategic Planning, 2006).