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Meaning and importance of loyalty
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The American Heritage Dictionary states the definition of loyalty is, "A feeling or attitude of devoted attachment and affection." (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This is considered consumer loyalty. For the reasons of affordability, great quality, diverse products and an excessive user of the products, I find my consumer loyalty to be with Kodak.
My father is a photographer but I was never allowed to touch his camera equipment growing up and was too young to have my own, plus there was no way I would be allowed to carry it to school. So, at the age of 10, I received my first disposable or single use camera by Kodak. From that point on, all through high school, I became obsessed with capturing moments on film, being able to drop them off at the local pharmacy and have the pictures to show to classmates by lunchtime Monday. I received a monthly allowance and since the cameras were relatively inexpensive, I bought two a month. As I got older, I didn't need as many; however I never went anywhere without it. I tried Fujifilm, Walgreen's brand, and even a regular 35mm camera, but always preferred Kodak. In the beginning, there was indoor/outdoor flash and outdoor use only. The advantage to the single use was that most of them came with 27 exposures instead of the 24 standard exposures on a roll of 35 mm film. Three extra pictures can make or break a phenomenal scrap book! Also, you didn't have to worry about the battery dying as with other cameras. Through the years, Kodak began offering more options for capturing great moments, all in the single-use in addition to their other products and services.
Kodak, professionally known as Eastman Kodak Company, named after the founder George Eastman, was established in 1888. This company has been ranked and has led the photography industry in making the photography process simpler to use and providing the services of photography to other industries, such as "medical, business, entertainment, and scientific applications" (History of Kodak, 2006). The company ranks as a premier multinational corporation, with a brand recognized in virtually every country around the world. (History of Kodak, 2006). The first KODAK camera was priced at $25 and held nearly 100 exposures per roll of film.
Mise, J. K., Nair, C., Odera, O., & Ogutu, M. (2013). Determinants of Brand Loyalty and Product Quality of Soft Drink Consumers. Asian Journal of Business and Management , 1 (1), 8-13.
The history of Eastman Kodak begins George Eastman wanted to simplify photography, so that everyone can enjoy capturing special moments and just want to limit this craft to trained professionals. George Eastman started on this quest in 1878; he was one of the first to demonstrate the convenience of dry plates. With dry plates, photographers would be able to expose and develop pictures when they wanted or needed to which made it more convenient, dry plates then went into mass production the following year in 1879 (Kodak n.d.) From there George Eastman continued to find ways to get photography into the hand of the people. After his demonstration of dry plates he then went on to invent the first roll holder for negative film and in1885 he invented the first transparent photographic film known as “roll film” that we know today. After this invention in 1888 Eastman Company changed its name to Kodak and produced a camera that can be used by everyone but it wasn’t until 1900 when he introduced the first of the famous Brownie Camera’s that made it financially affordable for virtually everyo...
George Eastman founded the Eastman Kodak Company in 1888, and pioneered the photography industry with new technology that would help bring photography to the mainstream. After its inception, Kodak created what many called a "monopoly" in the photography industry. Both in 1921 and in 1954 the company had to endure a consent decree imposed by the US Government in which it was concluded that Kodak monopolized the market in violation of the Sherman Act (the first and oldest of all US federal, antitrust laws). Kodak settled the 1921 decree and agreed to be bound by restrictions. The Company was barred from preventing dealers from freely selling goods produced by competitors. On the other hand, the 1954 decree prevented Kodak from selling a bundle that included the color film and the photofinishing, among other restrictions. This tying arrangement of products is an agreement by a party to sell one product on the condition that the buyer also purchases a different (or tied) product, or at least agrees that he will not purchase that product from any other supplier. In this case, Kodak was selling the photo film while conditioning the buyer to also buy the photofinishing product (because it was included in the price). Both decrees had supporting evidence of the high market power that Kodak had at the time, for which both cases were based.
Eastman Kodak Company is an American company focused on manufacturing photographic, print and film related products such as digital cameras, printers and scanners. It was founded in 1888 and is headquartered in New York, United States. In order to understand Kodak´s situation back in 1993 one has to know what the market was like at this time. Eastman Kodak Company was the strongest player in the early 1990s and Kodak Gold Plus was seen as the industry standard. In 1993, the US photo and film market consisted of 670 million 24-roll exposures whose prices ranged from $2.50 to $3.50, resulting in a total of approximately $2 billion. The industry was mature, leading to a 2% annual growth, and the market was relatively concentrated with four major players, namely, Kodak, Fuji, Agfa and 3M. Eastman Kodak Company and Fuji sold branded products, whereas Agfa and 3M sold the products b2b and b2c under private labels. Polaroid sourced its products from 3M.
Loyalty, it comes in different shapes and is generally seen as a highly regarded human trait. It is defined as a commitment to consistently purchase preferred products or services over and over again (Oliver’s, 1999 p.34). A Loyalty Program (LP) is a marketing exercise designed to reward returning buyers (using discount cards; points cards; club cards / discounts; gifts and exclusive services). Some argue that LPs are only made to make consumers dependent on specific brands. This essay provides evidence that LPs mean to deliver benefits to consumers covering a multitude of their needs beyond mere financial advantage. Further, the paper argues that the choice to join or leave LP ultimately rests with the end users. Frequently multiple brands within one category of products are supported simultaneously.
Ask a professional photographer to give some names of camera manufacturers and chances are one of it would be Canon. For the digital section, Canon continued to impress with their history of innovation and with its current technology it allowed novice costumers to learn about their product and professionals to comfortably point and shoot their favorite object. Introducing Canon PowerShot S400 (as shown in FIGURE 1), it is a product only by Canon, and to tell you the truth it is really classy. Proven popular among consumers, S400 has the reputation for its small dimensions and compact size and these two features make S400 a very practical product. S400 is actually the world’s smallest 4 mega pixel digital camera and it is also well known for its image quality. This camera features a stainless body with a new super hard protection that will resist any scratch. It can also record movies for a length of up to three minutes.
Today, the possibility of taking pictures and instantly sharing them with other people is a given. But that was not always the case. In the 1970’s, photography was a discipline reserved for professionals. Cameras cost a lot, and film negatives had to be sent to photo laboratories in order to be developed and printed. Enters the Polaroid SX-70.
Ninety percent of Canadians are enrolled in at least one loyalty program. Market research has shown that loyalty programs are growing to be very popular in today’s market. A loyalty program is a program offered by a company to customers, who make frequent purchases. Loyalty programs are of benefit to both the consumers and the business. The consumers benefit by receiving coupons, special access to sales and new products whereas the company benefits by gaining an abundance of knowledge about the consumers, through their purchasing habits. Loyalty programs have proven to be very successful for several companies such as Target, Starbucks, and Shoppers Drug Mart. The senior management in sales and marketing believe that initiating a loyalty program
It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film, which could be wound round, meaning six photographs could be taken before the slides needed removing. The first Brownie used a six-exposure cartridge that Kodak processed for the photographer. (Kodak.com, n.d.) Realistically, the armature photographers did not need to understand darkroom processes, they could simply use capture the subjects, and send it to be developed. The cameras were relatively affordable, targeting many different markets, which is apparent from their advertisements. Figure 2 Is an advertisement from for the Eastman Kodak Company’s Brownie Camera; It states in bold lettering “Operated by any school boy or girl” which emphasis how it was targeted for amateur use.
Consumers with brand loyalty are indifferent with too many choices in shopping as they tend to ignore other brands and chooses product from their preferred brand.
Kodak was able to increase demand on traditional photography and from other hand he created
Loyalty is defined as a strong feeling of support or allegiance. I agree fully with this definition. Being loyal is one of the most important of th...
The Eastman Kodak Company was established in the 1880’s as a film business, set on establishing its brand name in the marketplace through customer-focused advertising and growth through research and development and low cost mass production. The founder, George Eastman, described Kodak’s competitive philosophy by commenting that “nothing is more important than the value of our name and the quality it stands for. We must make quality our fighting argument” (Gavetti, Henderson & Giorgi, 2005).
Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing". In fact, they are two separate topics on academic, and branding is just one of the numerous marketing activities apparently. However, the perception of consumers might be a good guide to answer the question.
From the study it is clear that people often purchase branded products since they are aware of the brand performance or perhaps they have a good past experience about the brands. This makes customer’s become loyal with the specific brand.