Objectives And Issues
Studio 12 has set some achievable objectives for its first year and second year outlook with an established business; based on 14 years of experience and steady growth.
First-Year Objectives
As an established organization Studio 12 aims to increase its customer base by 20 - 30 percent during the initial year. With a moderate increase occurring weekly and with the addition of 2 more full time employees. This is a very achievable first year goal. This will also allow profits to climb depending on the services rendered to the customer with an average price of $30 to approximately $200 per customer. Due to the different services and prices the range is considerably large and with an increase of customers, profits are only expected to grow.
Second-Year Objectives
During the second year, Studio 12 will accommodate the increase of customers with the full use of the 5 styling stations in store and 5 full time employees. This will allow Studio 12 to maximize the full use of its facility, and increase output of customers served. As a result Studio 12 second year objective is to increase its customer base by an additional 40 percent from the first year. This in turn will increase profits by optimizing the full potentials of the studio and its dedicated team.
Issues. As the objectives are set in place for Studio 12, there are also issues that can arise with them. Our group has broken down these issues into four categories; established brand with huge competition, expansion, target customer, and brand awareness. The first issue talks about creating an established brand but also having to compete with other establishments. Studio 12 is unique for the fact it uses Scrupples that serves as a non-bleach highlight product an...
... middle of paper ...
...ke about the company.
Studio 12 can create a focus group from its current customer base. It would not be difficult. Nelly can ask the customers to check in on Facebook as well as post about their experience in return for a discount of the service they receive. By doing this Studio 12 will be protecting its customer bases as well as its target audience. Having customers check in is similar to word of mouth in fact it is a modern method of word of mouth and it is a method that would allow Studio 12 to gauge how the company is preserved and tailor the band more in their favor through services like Radian6. Because not all customers have online profiles we recommend having an in store survey in order to get immediate feedback.
Works Cited
Gary Armstrong, Philip Kotler. (2012). Marketing An Introduction (pp. 254-351). Upper Saddle River, New Jersey: Prentice Hall.
Peak Garage Door Inc. has set a goal to increase their sales for 2004. Garage door industry is expecting a growth of 2.4% while the management of Peak is looking to increase company’s sales 26.4%. The company currently has 50 exclusive dealers and 300 non-exclusive dealers. Management has three proposals in front of them. The first suggestion is to increase the number dealers in their existing markets. The second recommendation is to develop an exclusive franchise agreement with existing non-exclusive dealers. The third recommendation is to decrease the number of dealers and focus company’s resources on increasing support for the existing dealers. Of course there is an option for them to leave everything as it is. My suggestion is to go with the second recommendation due to the fact that exclusive dealers produced 70% of company’s sales and non-exclusive dealers contributed only 30%. In order for Peak Garage Doors Inc. to reach their sales goal for ‘04 they will have to gain more exclusive dealers since they contribute much more profit to the company.
For sale force, we total spent $250,00 of sales office costs in two cities which is, Paris-EMEA and Shanghai-APAC that we found those two cities both have sufficient market size for our target market. The largest market size is in the Paris-EMEA which can both meet all customers need. In the Paris-EMEA, we hired total 6 people in the Paris-EMEA that 2 people for Support, 2 people for Workhorse and 2 people for Traveler. Be compared with Paris-EMEA, Shanghai-APAC doesn’t have a larger market size, but we still hire 7 people in the Shanghai-APAC, and we let 2 people for Support, 3 people for Workhouse and 2 people for Traveler.
Throughout the years, our qualified and dedicated team has successfully completed projects for various individual and business clients. Our extensively trained, skilled, and experienced professionals ca...
The company has self organizing team and use groupware, emails and blogs to communicate with the customers.
Joe operates a successful commercial landscaping and tree trimming business, and client's keeps his operation extremely busy. Although Joe employees at least 50 workers, with landscaping being seasonal, he experiences a high turnover. In addition to landscaping and tree trimming, equipment rental is also available to the clients, which adds an additional division to the business. With $250,000 of capital, and past year's revenues of $500,000, Joe is looking for guidance to take his business to the next level.
the first thing that would need to be alteret is of course her roster. a staff will help her gain more machines and allow more customers to experience her treatments and services. once her staff grows in size she should then budget for adversite in areas where more target customers are. the company has grow very fast and can become even more if the right people are added. it is a business but if it remains the same the business will have no room to expand to its full potenial.
In conclusion, we would attract about 458 estimated customers a year for our spa service, and we will use different media in our campaign to target different segments based on their geographic, demographic, and psychographic factors. By using social media advertising campaign, we could measure how many response rate we can get and to set up a clear objectives for our spa service. We try to differentiate ourselves with a lower price while providing high quality service as we previously stated in our objectives. We will try to maximize our profits and minimize the total of our advertising campaign cost, in order to have a high ROI to achieve our goal.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
McDaniel, C., & Gates, R. (2006). Marketing research (7th ed.). Hoboken, NJ: John Wiley & Sons.