Marketing Mix on Company Lululemon

619 Words2 Pages

Product: Lululemon product strategies are relevant according to their target market. However, the company should increase their brand awareness and differentiate their products from strong competitors such as Nike and Adidas. In areas of customer service, currently the firm offers in store health and diet advice through their employees to consumers. But, if the firm can offer these advices from health experts it will improve their customer service satisfaction because most consumers may think that the employees do not have formal education to give dietary tips or health recommendations.
Presently, the company has basic designs for hoodies and tops, the firm should develop unique designs and trends to attract more customers. In addition, the firm promises that their products are made up of durable material that can last up to 5 years. By having such promises the firm should provide warranty for their clothing products such as if the zipper of the hoodies break during the first year of purchase, the customers can visit their store and get the zipper fixed for free. Lululemon should co...

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