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Effects of cars and industries on global climate change
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The Marketing Environment and Consumer Choice
Date
Introduction
One of the best ways of improving corporate image in the automobile industry is by ensuring that the industry satisfy the needs of consumers. These needs would include the utility derived from their product, the safety assurance of the brands and the overall best performance in the lifetime assessment as for the environmental effects. There is a global concern over the carbon dioxide emission in the Automobile industry and the consumers are now given a chance to adopt a lifestyle that is caring to the environment. The electric and Hybrid brands have promised to revolutionize and rival the traditional cars in their economy on fuel and their friendliness to the environment. This shift cannot only be economical but beneficial to the mankind and their future generations which expect us to pass on the best of the environment we can afford. However, marketing of such zero-emission vehicles (ZEVs) has posed many questions in the public sector as regard to the desirable policy, technological shift uncertainties and unanticipated demand (Mills 2008). This paper evaluates the current marketing environment for ZEVs, the variables which influence consumer choice and the barriers to adoption of ZEVs in the Australian context.
The current marketing environment for ZEVs such as electric cars and hybrid cars
In the wake of global environmental concern, electric and hybrid cars are known to be kinder products to the environment in their bid to limit the emissions especially in the world where endless roads and constant car travel are harming the ozone layer at a high rate. Subsequently, the demand of the green electric and hybrid cars goes up thus creating a dire need...
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Mills, MK 2008, Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications. Journal of Nonprofit and Public Sector Marketing, vol.19, no.1, pp. 1-33.
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Increasing environmental awareness, coupled with a responsible American government and improved technology, have all contributed to the comeback of low-and zero-emissions vehicles in the US. It remains to be seen whether the automakers and oil companies will once again work to halt this progress, or embrace it as the technology of a more responsible future.
Andrew Simms, a policy director and head of the Climate Change Program for the New Economics Foundation in England, presents his argument about the impact SUV’s have on our roadways, and the air we breathe. “Would You Buy a Car That Looked like This? “. The title alone gives great insight on what the article is going to be about, (vehicles). “They clog the streets and litter the pages of weekend colour *supplements. Sport utility vehicles or SUV’s have become badges of middle class aspiration” (Simms 542). Simms opening statement not only gives his opinion on how SUV’s are the new trend, but he also paints a picture of what we see every day driving down our roadways. Simms also compares the tobacco industry’s gap between image and reality to that of SUV’s; stating that the cause and consequences of climate change resemble smoking and cancer. Simms comparison between SUV’s and cigarettes shows how dangerous he believes SUV’s are.
Jimenez, J. P. (2012). Policy options for the promotion of electric vehicles: a review. Research Institute of Applied Economics.
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
The majority of people, especially in America, cannot go about their daily lives without a car. Automobiles have instilled themselves in peoples’ lives and shown their usefulness since their debut in 1769. Since then, humans have redesigned and refined the automobile thousands of times, each time making the vehicle more efficient and economical than before. Now as the world approaches an ethical decision to dwarf all others, many people look toward automotives for yet another change. The emergence of the hypercar due to ecological turmoil exemplifies the change the world has demanded. Hypercars alter everything people know about automotives, modern ecology, and fuel efficiency. Not only do hypercars offer a solution to many ecological problems humans are faced with now, they also represent the only logical area for the automotive industry, and by some stretch American society, to expand.
Purchasing a car is one of the hugest or biggest accomplishments that a person can achieve on their own. However, what happens when that purchase turns out to also be the worst decision that was ever made? The purchase was a success and a goal was achieved, but the moment the key is turned and the engine is started the contribution to environmental harm begins. As the car is driven, the gasoline fumes that are released from the car contribute to the other many factors and pollutants that damage the environment. Not only is the purchase now a contributor to the depletion of clean air, but it could also play a part in the depletion of someone’s health. For example, asthma or bronchitis could develop in an adult or child as a direct result of breathing in noxious automotive fumes. Depending on where one lives, there could be strict regulations on air pollution. One must be accountable for any and all contributions made to the demise of what was once a healthy Earth. One must be accountable for his or her own carbon footprint. Some individuals have taken steps to reduce their carbon footprints and cause less harm to the environment by purchasing electric cars.
Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose; but uses another form of energy that being electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of their planning and performance (Hunger, 2010).
Imagine that you’re driving on an open highway in the middle of summer. All you see in front of you is asphalt for miles and miles. The windows are down and your favorite song comes on the radio. You’re behind the wheel of a Tesla Model S, the newest electric car that can go from zero to sixty miles per hour in 2.4 seconds. This will soon be the future of all motor vehicles. Electric cars are beginning to have colossal impacts on our society because of their energy efficiency, performance benefits, and the fact that they are less harmful to the environment. In the near future, electric cars will dominate the road and eventually the planet’s overall need for oil will decrease immensely.
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
An estimate shows that by 2040 10% of cars will be electric. Proponents of electric vehicles argue that it’s healthy for the environment; however, opponents say that you still have to burn fossil fuels to make electricity. After conducting through, I believe that people should buy electric cars because it would make our environment healthy again. People should use electric
In recent years, business or green business was no longer an option, becoming an obligation. Companies started to change their mindset and values to develop new environmental proposals, for example launching second ecological lines. However, the abuse of this trend is causing some fatigue and distrust among consumers, especially when certain product categories fall far short of what the consumer is expecting. One of the clearest cases is found in the positioning of the car.
In this case study I will be discussing advantages and disadvantages of electric cars. Electric cars are cars that are powered by electricity. Electric vehicles are an important part of cutting emissions and reducing global warming. The battery of an electric car stores electrical energy. The electric motor is coupled to the wheels through gears; it converts 59-60% of electrical energy into the wheels. The battery runs the motor which allows the car to move. Electric cars are necessary as they will save money, because electricity is cheaper than gas. Also electric vehicles will help reduce global warming and pollution. However, some people say that electric cars still have environmental costs. The electricity used to recharge EV batteries has to come from somewhere in the world, and now, most electricity is generated by burning fossil fuels. Although electric vehicles are classified as green cars, purists will not appreciate the toxicity of the batteries.
Environmentally Friendly Electric vehicles are today’s zero-emission vehicles. They have no tailpipes and emit no pollutants. Instead of gasoline from oil refineries, electric vehicles get their “fuel” from electric power stations. Although power plants using fossil fuels do have emissions, power plant emissions generated for electric vehicle use are typically much lower than emissions from the comparable use of gasoline-powered cars. For power plants using renewable energy sources like wind, solar and hydropower, no air pollution is created.
Most people today fill up their car with different qualities of petrol, because that's what the average car takes. They don't usually consider an alternative for the petrol that they load into their cars. Although petrol is widely used, it is not the only source for a car to get its power from; diesel and electricity are alternatives to the general petrol used by most cars. Although different from each other, diesel and electricity are alternatives to the average gasoline received at a gas station. Diesel is a more concentrated type of fuel that is usually used by big automobiles because they require a lot of power in a little amount of time. Electricity is a method that uses the power of batteries to produce a low horsepower but, nevertheless fast automobile. Electric cars are generally created to be soundless and environment friendly. The purpose of this paper is to classify and educate the reader of the different types of fuel available for an automobile to use: petrol, diesel, and electricity. The general petrol, used by most people, is usually the only type of fuel accepted on the average car in the United States today.
Electric cars help lower emissions because they have completely clean motors. As time progresses, emission standards rise and will become harder to meet for automakers. Electric motors will always have zero emissions and auto makers won't have to spend extra money to make their engines cleaner and more fuel efficient. Originally, when the internal combustion engine was invented, pollution wasn't a problem. After hundreds of years and the many combustion engines created, all the exhaust has built up. Today, pollution is one of the largest problems in our environment. Every year the average miles driven rises for everyone. When this rises, the pollution rises as well. Toni Marzotto, in "The Evolution of Public Policy: and the Environment," explains how air pollution will continue to keep on increasing: