Market Segmentation for Companies

INTRO

Creating value for both customers and companies need some marketing research and some processes related with market segmentation.For making a effective and useful market segmentation,there will be some steps and some concepts that has to be known. The companies have to pay attention segmenting their products and entering a new market.Because of that, the company takes into consideration the all process of the market segmentation such as target marketing, segmenting consumer markets, segmenting business markets, segmenting international markets, brand value relations with customer value , benefits and disadvantages of segmentation.

SEGMENTATION AND CONSUMER SATISFACTION

Customers are the center point of all marketing processes because marketing focuses on customers.The actuality of marketing is to evaluate to provide benefits for both customers and marketers. .(pride,Ferrell, 2008; 3) Satisfaction of consumers needs and the creating value for customers are the most important notions for marketers in todays world. In the same way, if marketers satisfies the customer´s requirements, the existing products create high satisfied customer value and effective using of marketing mix for product to provide to sell easily.(Armstrong-Kotler,2011;33)For the customers, they do not care which segments are they exist or how companies allocate the customers into the segments.The most important value for the customers is the product and service that meets their requirements better than any other companies.

Market segmentation is splitting the market into analogical group or segments of customers and choosing the most proper groups or segments who share the same or similar needs.(pride-ferrell,2008;271) Market segmentati...

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...ents.(Global Automobiles and Components,2011;25)

Toyota Motor Corporation +

. The company sells its products under Toyota, Lexus, Hino and Daihatsu brands.

Vehicles manufactured by Toyota, Daihatsu and Hino can be classified into two categories: hybrid

vehicles and conventional engine vehicles. Toyota’s product line-up includes subcompact and

compact cars, mini-vehicles, mid-size, luxury, sports and specialty cars, recreational and sport-utility

vehicles, pickup trucks, minivans, trucks and buses.

In North America, Europe, Japan and other regions, Toyota's luxury lineup consists primarily of

vehicles sold under the Lexus brand name.

In the sports and specialty segment, the company sells the Scion tC, a sports model targeted at

young drivers. Toyota also introduced the Lexus LFA brand as the high-performance sports model.