Manipulating and Deceiving Viewers with Sound Bites and Images In Duguid and Brown’s article ‘The Social Life of Documents’, the authors make mention of how documents usually tend to raise more debate than suppress it. This is true, as there can be an innumerable amount of possible interpretations for one document alone. However, while there is no ‘right’ interpretation of a document, there has to be a set of standards to abide by to judge all of these competing ideologies. This is where the use of sound bites and images used in news media tend to be a source of debate. First of all, sound bites are defined as ‘film segments within a news story that show someone speak without interruption’, while image bites are defined as ‘film segments within a news story in which someone is shown but not heard’ (Esser, 3). Sound bites and images are being re-contextualised and used as tools to manipulate viewers into supporting the viewpoints of the news program. Not only that, but sound and image bites are being utilized to sensationalize stories in order to draw in a bigger audience for the news program. People look to the news to deliver the accurate portrayal of events, but with the increasing manipulation of sound and image bites, the ‘truth’ is being influenced by the views of the newscasters. Journalistic integrity is being undermined as journalists are taking it upon themselves to shape stories with their own narratives and points of view. The problem with this is that people no longer have access to unmediated information from which they can draw their own conclusions from. By analyzing how sound bites and Green 2 images are used by programs, and by exploring their use in particular cases (9/11, Hurricane Katrina), it will be cl... ... middle of paper ... ...r Coverage on NBC and Fox News Channel." Journal of Communication 60.1 (2010): 144-164. Academic Search Premier. EBSCO. Web. 21 Mar. 2011. Bucy, Erik P., and Maria Elizabeth Grabe. "Taking Television Seriously: A Sound and Image Bite Analysis of Presidential Campaign Coverage, 1992-2004." Journal of Communication 57.4 (2007): 652-675. Academic Search Premier. EBSCO. Web. 28 Mar. 2011. Esser, Frank. "Dimensions of Political News Cultures: Sound Bite and Image Bite News in France, Germany, Great Britain, and the United States." International Journal of Press/Politics 13.4 (2008): 401-42. Academic Search Premier. EBSCO. Web. 3 Apr. 2011. Wojcieszak, Magdalena E. "Three Dimensionality Taxonomy of Iconic, Linguistic, and Audio Messages in Television News." Television & New Media 10.6 (2009): 459- 481. Academic Search Premier. EBSCO. Web. 17 Mar. 2011.
The mass media has an essential role in today’s society as a channel of valuable information. Lots of people rely on media as the epicenter of information and as the yardstick on which they form their decisions and opinions (Agner, 1999). Any selection of messages in the mass media would have a profound impact on the entire society, this is according to Cultural selection theory. In the short story “Gray Noise”, Rojo uses this story to express his annoyance toward technology, but more specifically his most effective critic is on how society has overpowered valuable news with “dramaturgically crafted news” (Vettehen) and competition while desensitizing their viewers. Since competition has also stiffened up in are of mass media as the attention of readers, TV-viewers and listeners are fought for by every journalist. For this reason, every news media has turned to other strategies such as scandal-mongering and entertainment as tools of making a profit since a large audience is assured of such news even if they are not correct. Rojo’s views on critics of technology are widely shared among many people including the authors of the following studies, “Research Note: Sensationalism in Dutch Current Affairs Programmes by Paul Hendriks Vettehen
Americans have embraced debate since before we were a country. The idea that we would provide reasoned support for any position that we took is what made us different from the English king. Our love of debate came from the old country, and embedded itself in our culture as a defining value. Thus, it should not come as a surprise that the affinity for debate is still strong, and finds itself as a regular feature of the mainstream media. However, if Deborah Tannen of the New York Times is correct, our understanding of what it means to argue may be very different from what it once was; a “culture of critique” has developed within our media, and it relies on the exclusive opposition of two conflicting positions (Tannen). In her 1994 editorial, titled “The Triumph of the Yell”, Tannen claims that journalists, politicians and academics treat public discourse as an argument. Furthermore, she attempts to persuade her readers that this posturing of argument as a conflict leads to a battle, not a debate, and that we would be able to communicate the truth if this culture were not interfering. This paper will discuss the rhetorical strategies that Tannen utilizes, outline the support given in her editorial, and why her argument is less convincing than it should be.
In the second chapter of Lies My Teacher Told Me Lowen argues that electronic media has decisively and irriversibly changed the character of our environment. He believes that we are now a culture whose information, ideas and epistemology are given form by televison not by the printed word. Loewen describes how discourse in America is now different from what it once was. Loewwen says discourse was once logical, serious, and rational and now under the governance of television it is shriveled and absurd. In addition, he writes about the definitions of truth and the sources in which the definitions come from. Loewen shows how the bias of a medium is unseen throughout a culture and he gives three examples of truth telling.
Since the advent of television networks, Americans have relied on local and national newscasts to inform them of the world’s happenings. In the 1950’s there were no other mass informational outlets besides the network news and newspapers. Today we have the internet, which allows independent research, but the majority of Americans still depend on network and cable newscasts for their local, political, and foreign news. With the responsibility and power of informing an entire country, are television newscasts as reliable as most Americans assume them to be? Most Americans don’t consider where their news is coming from or who is producing it. Network and cable news are owned and operated by people and thus are not as objective and unbiased as we would like to think. In light of the war in Iraq and the most recent presidential election, critics of television network administration are voicing their concern for today’s presentation of the news. Increasingly more Americans are demanding a rehabilitation of newscasts, starting with ownership.
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us. “What?” is asked more than “How?” The key claim Marshall McLuhan makes in his book, The Medium is the Massage, is that the form of media influences how the message is perceived. Let’s illustrate this with a scenario: it’s eight o’clock in the morning.
Looking the historical moment we are living at, it is undeniable that the media plays a crucial role on who we are both as individuals and as a society, and how we look at the...
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
According to A Novel Approach to Politics “Questions about the very nature of reality seem to be common in fiction of all sorts.” Especially, The Boondocks, a fictional cartoon, uses satire to describe real events that happen in society. The episode I tuned into was “The Trial of R. Kelly”, which explained how R. Kelly won his trial and the views of the people about his case. In the episode, the people outside the court house showed different cognitive frameworks of how they view R. Kelly situation. In other words, the media made sense of the reality of R. Kelly situation in different ways because of the media wanted to select certain information. In this paper, I will explain how the media exemplified mediated reality and agreement reality in the “The Trial of R. Kelly” episode of The Boondocks.
After witnessing a hotly contested election and the massive amounts of campaigning done by both parties in effort to inform the public and reach as many voters as possible, one question still remains poignant: Where do we get our information? The myriad landscape that is the media today, can be accessed from almost anywhere, and has, in many ways, entrenched itself in American culture, replacing what used to be standard outlets of information. Television and print news have long dominated the average American household in terms of being used to access information, but new outlets, like the internet and film have grown into major ways in which people learn about what is happening in the world. The emergence of so many varied sources of information, however, and the ever-growing accessibility of unchecked information raises a different question; not so much the source of our information but rather, what is the quality of the information we are getting? Mass media has long had an influence on society and an in depth look at its most popular forms today would most definitely reveal several glaring inequities in the way TV networks, print media, and internet websites communicate information. Many media sources are slanted, one way or another, in their views and coverage of people and events. Everette Dennis once stated that objectivity is what sets apart American mass media from the rest of the world and is one of the most important precepts of American journalism (103). In present times, however, media that provides completely impartial analysis of the facts is either hard to find, or deemed incredible. The fact of the matter is that in a large portion of mass media outlets what is best described as obj...
News media outlets do not shy away from media framing. Media framing is how information is presented to the public, whether it is leaving information out or exaggerating the details. Erving Goffman was the first to bring forth the idea and theory of framing and defined framing as a “schemata of interpretation” that enables individuals to “locate, perceive, identify and label” occurrences or life experiences (Goffman, 1974). In his 1993 discussion of framing, Robert Entman offered a more thorough explanation: “To frame is to select some aspects of a perceived reality and make them more salient in communicating text, in such a way as to promote a particular problem definition, casual interpretation, moral evaluation, and/or treatment recommendation.” (Entman, p.52). Entman used the term “salient” when referring to framing. Salient terms are more noticeable and important. As he described it, “Texts can make bits of information more salient by placement or repetition, or by associating them with culturally familiar symbols” (Entman, p.53) Entman further explains that frames are a particular way in which the human consciousness can
As stated earlier, newspapers often condense the problem or issue at hand, leaving a foggy resonation for viewers to pon...
Throughout the previous years, individuals view media for further entertainment rather then the actual message portrayed. We simply observe or recite if the news media is outrageous or affects to the lives of the icons presently in the interest. Currently, the image of privacy connected with individuals providing newscasts has entirely disappeared. In the news media the images have become more important than the message itself due to mass media. Audience and visual images have become more common because the brain reads the images rather then the words. We take caution about what we see; then what is essentially being shown throughout media. The newscast today is being more of entertainment purposes then the actual message shown. Nowadays what we see on display changes anything we recognize.
Since the television was invented in 1924, news and current affairs programs have surly become one of our main media sources. With this in mind, reporters and stations alike are able to manipulate their audiences through a variety of techniques, to make them believe a representation of reality as opposed to the true fact. This is evident in the current affairs story “Video Game Violence” and the standard news story “Music Video Ban”. These similar stories both originated from Channel Nine and represent violence in society’s youth today, stating children are at risk if exposed to such material. Through a selection of techniques, the audience is lured into supporting the told story and agreeing with the general attitudes promoted.
The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CBS Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis.
The purpose of journalism is to report a story accurately; simply to tell it like it is. Over the past two decades, with increased tension over political and religious ideologies, the media’s original purpose is being lost. Yes, being well-informed remains an asset in the world today. Our now, globally-focused world will always value knowledge and awareness. With the television, internet, newspaper- all mediums of entertainment- available at the snap of a finger, we have non-stop access to news. One problem with this is the blatant bias of news networks. Every news source has a bias. Viewers typically recognize the platform of the major sources, therefore deterring them from certain networks. When reporters feed viewers the same opinion through different stories, the viewer isn’t getting a balanced intake in terms of overall understanding. In today’s society, viewers are truly at the mercy of what those in authority provide. Think of George Orwell’s 1984 where the all-powerful “Big Brother,” through “The Party” oversees every little piece of information that passes through the telescreen (along with everything that passes by the telescreen on the other end.) The citizens of Oceania are essentially clueless to the truth because they have no access to it. The television: typically a source of entertainment, transformed itself into an instrument for controlling. Yes, the modern technology is