Managing the Human Side of Beer Gardens

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This mix is concerned with all aspects of service performance that create value. In other words, this element of the service marketing mix is concerned about managing the human side of the Beer Garden. The owner has to ensure that the business has the right customer contact and also that employees are performing their tasks well. This is vital to attract potential customers towards the Beer Garden. To ensure that the right personnel are obtained, the owner will put much emphasis on the job design, recruitment and selection, training, motivation, evaluation and reward together with empowerment and team-work. This will helps the firm to have the right customer contact employees. Finally, customers whom the sports bar can manage their behavior will be targeted. Furthermore, the firm will try to create and maintain an adequate physical appearance with regard to the building and the landscaping. Much attention will be given to the interior design and the furnishing will be adequate one. Besides, managers will also pay attention to the firm’s vehicle and equipment staff grooming and cloth...

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