Making a Profit with Happy Stockholders

Abstract

In this paper, we will analyze several theories of ethical thought and how their application can be used to justify many business decisions in the real world. In this case, we are presented with several ethical issues which have an impact on the youth (predominantly male) in our country. In addition we will discuss how these ethical issues compare when marketing to foreign countries.

Ethical Analysis– Assessment #3

The primary focus of any business is to make a profit, thus directly benefiting the shareholders and employees, and indirectly stimulating the economy. A successful and profitable business benefits the local community in numerous ways. It gives back to the community by its philanthropic efforts. It keeps contributes to keeping employment opportunities high directly and indirectly. Other businesses, such as banks, grocery stores, etc., benefit from the continued influx of wages into the local community. Supplier companies benefit from the continued operations of the company and also provide economic stimulus. The more profit a company generates, the more money goes back into the economy.

The challenge in the course of trying to generate this profit and provide economic stimulus is to do so in an ethical manner. In the case to be discussed, an employee must make a decision about the ethics of marketing a new product, while balancing the potential financial profits or losses of that decision.

Summary of Ethical Issues

The key stakeholders in this case are the 500 or so employees of Broadway Corporation, the shareholders (investors) of the company, the video arcade customers, suppliers who provide technology, parts, etc., the customers who use the product, and the community

If Broadway creates and markets...

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...ons have a positive impact. They have developed products that meet or exceed the market demand. The result is more players, more playing time, more profits for the arcade companies and for Broadway and its suppliers. All of the key stakeholders are getting what they want. They keep the public happy by not putting out a product that would offend many in society. Yet they manage to profit from it and open new internet and foreign markets.

Conversely, if they had proceeded with marketing the Lucky game in the U.S., it is highly likely that they would have offended many of their customers. There products could have been targeted by boycotts which would have adversely impacted their revenue. This would have resulted in all the stakeholders being unhappy. Although with their other products there seems to be at this time no adverse impact from their production and use.