Throughout the years a new type of luxurious adventure has evolved providing people exclusive and quality experience far beyond their expectations. The star-spangled idea about providing travelers a comfortable and unique lodging attracted the world’s attention when pop-up hotels and Glamping emerged. Although most like the idea of the outdoor and going into the nature experience, no one can deny staying in a luxurious and fully equipped tent/room in the wilderness or even at a park doesn’t sound appealing, in the following paragraphs ill thoroughly talk about what are pop-up hotels and what is the Glamping experience.
For a significant amount of people, their first camping experience often becomes their last, the idea of camping and enjoying nature might sound appealing if it weren’t for the insects, unpredictable weather, uncomfortable sleeping bags and leaking tents. The eco-friendly idea of Glamping is like regular camping but with as many luxuries from home as possible, if pitching a tent and sleeping on bumpy ground doesn’t appeal you, glamping could be your ideal vacation. Gl...
First, Cancun has gorgeous hotels. The architecture of one representative hotel is fabulous. Walking into the entrance of the hotel is like walking through a breezeway because there are no doors. Upon entering, the visitor is mesmerized by the colossal tropical floral arrangement that’s so stunning and full of vibrant color that her mouth drops in awe. Soon, she realizes, after the initial shock, that she is walking on marble floors that look like mirrors reflecting rays of dancing light. Indoor waterfalls accompanied with lavish foliage engulf her; every sense is stimulated. Happily greeted and escorted to her hotel room, she is delighted to see that the hotel’s beauty continues throughout every part of it. Posh describes the room exactly. The bathroom floors, counters, and the shower walls are polished stone, native to Mexico. Surprised, she looks over the balcony to see the S-shaped pool with a floating bar and the bar’s roof covered in bamboo. Walking through the hotel lobby, through the fresh gardens, through the pathway to the pool are picture-perfect peacocks flaunting their beauty, and, indeed, they are very beautiful. Every minute detail of the Grand Hotel is designed to give her an unf...
Hoevel, A. (2005, July 15). Luxury camping: roughing it the easy way. CNN News. Retrieved
The Wyndham Hotels & Resorts advertisement uses this technique to show the path your child may take around the room of a hotel, where there is nothing else for them to do. It describes the creative and active characteristics of children, who require near constant entertainment that keeps them busy and uses their developing mind. At Wyndham hotels, they understand that keeping your children entertained is a challenging task for you, the parent, which is why they provide an activity package for your kids.
Industry – According to IBIS World’s Campgrounds & RV Parks Market Research Report, camping is a five billion dollar a year industry with stable growth expected in the next five years especially with the growing retiree population. Then, The American Camper Report indicates that 2.5 million people went camping in 2011 spending a total of 534.9 million days camping (The Outdoor Foundation, 6). However, when looking at the future of camping, fifty-five percent of campers say that the biggest challenge to camping is finding the time to get away (The Outdoor Foundation, 58). Also, the camping industry has a high turnover rate of sixteen percent meaning that current campers are stopping; however, there are more new campers trying it for the first time to still get an increase of over two million campers in 2010-2011 (The Outdoor Foundation, 10).
...nal tourism." Annals of Tourism Research 30.3 (2003): 606-624. ScienceDirect.com. Web. 10 Apr. 2012. .
The hospitality industry in the United States is large, complex and intensely competitive. Within this industry is a segment comprised of hotels and motels, which will be the relevant sector for this marketing plan. To note, the hotel and motel industry in the United States had an estimated value of $137.5 billion as of the end of 2012 (MarketLine, 2012). The industry is forecasted to experience a compound annual growth rate (CAGR) of 5.5% from 2011 to 2016, to attain a value of $179.5 billion (MarketLine, 2012). In this industry, the most lucrative segment is leisure which has a market share of 71.1% (MarketLine, 2012). Sunshine Inn (fictional) is a small independent hotel that operates within the leisure segment of the hotel and motel industry in the United States. It is an adventure-themed hotel situated along the California-Nevada border in order to capture the tourist market for Lake Tahoe. Sunshine Inn has 30 bedrooms and 15 suites and offers specialty home-cooked type meals to guests for breakfast, lunch and dinner. It must be emphasized that the hotel and motel industry is one of the most fiercely competitive in the United States, and in fact, in the world (Johanson & Cho, 2009; Kosarkoska, 2010). Therefore, in order to compete with large hotel chains with five-star hotel rankings, Sunshine Inn will have to depend on strategic approaches, such as effectively targeting and positioning itself in the appropriate market, as well as developing a marketing plan that will promote the unique value propositions that only small, personalized hotels can provide: excellent customer service, customized adventure packages as well as a total customer experience that revolves around enjoyment, fun and discovery. As this marketing plan wi...
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
... be on the facilities and services offered by the hotel to accommodate such persons such as the meeting rooms, conference rooms, ball rooms etc. while on the other hand, when aiming at the persons for a pleasurable visit then the marketer would more likely emphasize on the fun and exciting facilities that would interest them such as sports bar, tennis courts, treatment facility etc.
Personally what makes a brand “luxurious” is the atmosphere and the emotions one feels once walking into a flagship store. Every brand has its unique photography style; its own color pallet and even the logo can give it a sense of high quality and set off emotions. Each brand presents itself to the world in either a traditional looking way, with the use of old but long standing typography. “The lower floor…devoted to the heritage of the Vuitton brand: luxurious…But upstairs is a Marc Jacobs wonderland.” This too supports my viewpoint on the environment inside a store, it plays a big role into creating strangers into loyal customers, the way the brand has been branded inside
Prideaux, Bruce, Jerome Agrusa, Jon Donlon, and Chris Curran. "Exotic or Erotic - Contrasting Images for Defining Destinations." Asia Pacific Journal of Tourism Research 9.1 (2004): 5-17. EBSCO Hospitality and Tourism Complete. Web. 26 Oct. 2013.
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
This leaves the American consumer confidence laying low, and people are being more cautious on their spending and not splurging. This ties in with the pace of recovery for the hotel industry. But a stronger hit came to the industry, when the trend developed in the market for substitutes to hotels and motels. The consumer due to the economic decline has developed a taste for an economical traveling experience, these substitutes offer cost undercuts. According to the United States Department of Labour, the unemployment rate in the US averaged to 8.9% in 2011. Higher unemployment rates strains discretionary spending, which in turn reduces the leisure travel by the customers. Sluggish wage gains and credit crunch are all expected to keep customers relatively cautious in 2012. Thus, a weak economic outlook for the important markets of Hilton Worldwide would put pressure on its top line and bottom line growth (Hilton Worldwide, 12). The pricing factor is almost hard to match by the hotel industry, the consumer is becoming more demanding but also exigent in terms of low pricing. Switching costs range from negligible to high, but a factor that motels can’t substitute are the various benefits including spas, restaurants, or a community holiday feel brought with the package of any chosen hotel/motel. But the consumers in the US for example see the switch as more of a necessity rather than
It is a well-noted fact that tourists from the developed world, or rich western nations, are in favour of visiting unspoilt natural environments and places steeped in tradition. However, Lea (1988) regards such attractions as being a sign of underdevelopment and rarely tolerated by the host nations just because they meet with foreign approval of visitors. Instead, it is the priority of the respective governments to raise living standards to acceptable levels, which means modernisation and the implementation of various infrastructures. Nevertheless, if administered effectively mass tourism could provide a form of sustainable development by meeting the needs of the present without compromising those of the future.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. The Hotel industry not only plays an important role in the life of people but as well as the economy of the country. I spent an hour of my day relaxing in the lobby at the Fontainebleau resort in Miami, while on vacation with my family visiting from out of state. It was my first time staying at the resort so I was eager to check it out, after seeing such great reviews on Yelp and hearing great things from friends who have been there in the past. The employees working at the resort were very welcoming, professional and willing to go above and beyond to help their guests. The check-in process was very quick due to having