Essay On Lowe's

1257 Words3 Pages

External Analysis
Macroenviorment Analysis:
· Economic- The home improvement industry is below their normal state with the present economic status. Consumers are putting their wants such as adding new appliances or redoing their bathroom on hold. Construction companies are also in a slump; with the building of new homes on a downward slope the large orders of construction companies are not being made

· Technological- Technological advances have played a huge role in the home improvement industry with advancements in appliances and power tools. These advancements help with everyone from people at home doing their daily chores to large construction companies finishing their jobs quicker.

· Social/Culture- The social and cultural aspects …show more content…

Lowe’s is taking a step further with these efforts and building “green” stores. Lowe’s now has 30 “green” stores nationwide and making efforts to build more in the future.3 Lowe’s was also awarded with the Energy Star in 2004.4
Intangible
· Culture: o Lowe's has a rich history of community involvement across the country, from natural disaster response to community improvement and education-based initiatives. In 2007, Lowe’s and the Lowe’s Charitable and Educational Foundation together contributed more than $27.5 million to support community and education projects in the United States and Canada.5
· Brand Reputation: o Lowe’s home improvement is rated second in home improvement stores nationwide.1 During its existence Lowe’s has created a great environment for its customers to come and shop and find the quality product they can count on Lowe’s to have.
Human Resources
· Skills: o Lowe’s and Home depot both employ specialists from their respective fields, but Lowe's provides a supplemental commission-pay structure with a philosophy of retaining energized quality staffing, while Home Depot's employees are paid a flat salary.5
· …show more content…

By being a customer oriented company Lowe’s uses the information that is given to them to help build upon their great reputation. To help show that Lowe’s is willing to help others they continue to help with disaster relief not only by donating money and supplies but also help rebuilding.
Compared to its rivals I am certain that Lowe’s will be able to carry out its goals and missions. With having one of the best customer service programs in its market Lowe’s does its best to not only help its customers out as a whole but also on an individual level. Lowe’s will continue to grow across the nation to ensure to help you with your every home improvement need.

1 Retrieved September 21, 2008, from http://www.hoovers.com/lowe's/--ID__10920,ticker__LOW--/free-co-fin-factsheet.xhtml
2Lowe’s Companies, Inc. Retrieved September 21, 2008, from http://finance.google.com/finance?fstype=ii&q=NYSE:LOW
3Lowe’s Going Green, Retrieved September 21, 2008, from

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