During the past decade developing markets have been an important source of growth in the global meal solutions marketplace. According to Euromonitor International data, the Eastern European market accounted for 31% of global sales growth (in US$ fixed exchange rate value terms) in the chilled processed food segment over 1998-2007. Meanwhile, the Asia-Pacific region accounted for 35% of growth in sales of dried processed food during the same period.
Much of this growth has been driven by indigenous firms which have exploited national and region variations in taste to build strong brands. Although the increasing westernisation of tastes and greater private label competition now pose significant threats to growth, these manufacturers are fighting back with value-added offerings and increasingly diversified product portfolios.
Pelmeni dominates frozen processed food segment in Russia
In Russia, for example, local players accounted for the largest share of total current value sales in frozen processed food, with no multinational company ranking in the top 10. This is partly because leading firms such as Kachestvennye Produkty and its rivals Ravioli and Darya have adapted their offerings to local culinary culture, producing products based on such traditional Russian dishes as pelmeni (dough or pasta 'pockets' filled with meat, vegetables and other ingredients). Trade sources estimate that pelmeni accounts for over half of frozen processed food sales in Russia's urban markets.
Numerous regional companies also play an important role in this market. For example, in Yekaterinburg (Russia's fifth largest city, with a population of 1.3 million), sales of pelmeni are dominated by a local producer, Yekaterinburgsky Myasokombinat, which offers 19 varieties positioned across the price spectrum, from economy to premium.
Congee is king in China
Similarly, in the Chinese market, mixed congee (a type of rice porridge that is eaten in many Asian countries at breakfast or supper) is the main product type in the canned/preserved ready meals segment. Unsurprisingly, sales of mixed congee in China are dominated by such indigenous firms as Hangzhou Wahaha Group, Xiamen Yinlu Food Co and Yangzhou Xinxin Food Co. All of these companies benefit from strong, extensive distribution networks stretching into China's vast rural hinterland, as well as strong brand familiarity.
Indigenous players fill local niches in Latin America
Elsewhere, many Latin American packaged food manufacturers have launched products to fill meal solution niches that have been overlooked by their larger multinational rivals. For example, Venezuelan firm Industrias Iberia has launched a new line of stock cubes in flavours that are associated with indigenous dishes and that are not offered by competing multinational brands like Maggi and Knorr.
My organization, Trader Joe’s, is not an international business. Their stores are all located in the United States; therefore, I chose Whole Foods, who is a main competitor of Trader Joe’s for this assignment.
In addition it enjoys a high brand equity and loyal customer base that distinguishes it from other rival brands. The products benefit from prominent shelving and are available across all grocery stores in the United States due to A1’s extensive distribution network. However, though the brand has carved out a solid position for itself in the steak niche it has not been particularly successful in categories of meat. In the past, A1’s poultry sauce had been a huge failure in the market. The steak sauce market has matured and A1 has been relying on price increases to drive growth.
Founded in 1986, Pret A Manger is a fast food chain, which produces freshly prepared, natural food with over 250 stores throughout the United Kingdom, France, Hong-Kong and the United States. Unlike most fast-food chains, Pret is a private company; they do not face the same pressure to grow as a public company does. However there are many factors that affect Pret A Manger’s marketplace such as economy, competition, technology, political environment, and the standard of living. This report evaluates major internal and external factors affecting Pret A Manger using various analytical techniques.
Academia Barilla’s consumers are still a specialized target, despite recent efforts for expansion and growth. For its gourmet foods product line, demographics of consumers in major markets tend to be upper middle to high class citizens of middle to older age. Italy represents the major market for Academia Barilla, with Europe and North America showing promising growth. However, recent severe economic troubles in Italy, Europe, and the United States are a major cause of concern and must be monitored. Regulatory bodies in the countries which market Academia Barilla do not tend to interfere with production. Current consumer trends for healthier, more organic products should be monitored. Whole-wheat and low-carbohydrate products have increased in demand during the past half-decade. Recent developments in the IT field have helped bring e-commerce to new heights. Finally, emerging economies in countries such as Brazil, China, India, and Russia may be targets for possible future high growth opportunities.
Traditional Manufacturers are the ice cream manufacturers of the erstwhile USSR which were privatized in the wake of the dissolution of USSR. They prefer using natural ingredients as compared to MNC’s who use preservatives. They have traditionally not been strong proponents of Marketing and their marketing expenses constitute 1 % of their overall revenue. They have been the market leaders in the Russian markets till date but most of them have old plants and technologies.
Ice cream in Russia is a very profitable business. Profit margins range between 15 and 20 %. This profit can be even greater when creating a premium product. Ice-Fili’s product value lies within raw material acquisition. Since the content of fat applied in the creation of ice cream is higher in Russian ice cream, the product is of better taste quality and unique flavor. With the Russian public placing more alarm on preservatives in edibles rather than fat content, this gives Ice-Fili an advantage over foreign competitors. In fact, Ice-Fili was the only ice cream producer awarded at the 2002 Moscow World Food exhibition for its brand Eralash. To market such prestige could help increase brand loyalty amongst customers. Ice-Fili also enjoys rather favorable brand recognition. The Lakomka brand is hailed as one of three most recognized ice cream brands in Russia....
Russia, spanning 11 time zones and serving as home to about 150 million people, possesses tremendous natural and human resources. Demand today for imported consumer goods, capital equipment, and services remains remarkably strong, with imports representing an unusually large percentage of the national market. Despite outstanding long-term market potential, Russia continues to be an extremely difficult country in which to do business.
The book The No-Nonsense Guide to World Food, by Wayne Roberts introduces us to the concept of “food system”, which has been neglected by many people in today’s fast-changing and fast-developing global food scene. Roberts points out that rather than food system, more people tend to recognize food as a problem or an opportunity. And he believes that instead of considering food as a “problem”, we should think first and foremost about food as an “opportunity”.
...estinations. This has lead to heavily invested regions of Yucatan which has brought many name brand name stores and restaurant chains.
Russia is the largest country in the world in terms of area and the world’s ninth most populous nation with 143 million people. Due to its large area the country is situated in 4 different climate zones and has vast natural resources. Russia also has a unique geographic position with the 14 border countries, bounded by 3 out of 4 world oceans, facilitating the build of international and domestic supply chains. Russia is one of the most technologically advanced economies in the world with a very big and well-educated work force and one of the largest consumer markets. The Russian economy is commodity-driven and is the world’s largest producer of oil (12%), natural gas (18%) and nickel (20%).
Sociology is the study of society and people. Food and food ways are often elements associated with particular societies and therefore, studying such a topic can offer valuable insight into the ways of that society and the people who live in it. Although eating is a vital part of survival, with whom, how and where we eat are not. Studying such ways can illustrate and represent the identity of a person or group. The nature of people and their beliefs can be indicated when analysing their food habits. Who individuals eat with is a particularly revealing factor into gaining an understanding of their identity, culture and society (Scholliers P 2001). For this reason commensality is a term frequently used in sociological research concerning food and food ways.
"U.S. Food System Facts Sheet." Center for Sustainable Systems . The University of Michigan , 2010. Web. 29 Nov. 2011. .
However, this company consists a lot of brand for their all products. For example, Cocopie, Golbean, Mum’s Bake, Lot100, Koko Jelly,
As the world has evolved through technological advancements, immigration, and international affairs, globalization has become a significant and inevitable part of life in the 21st century. According to Manfred Steger, globalization is “a set of social processes that are thought to transform our present social condition into one of globality...[it 's] about shifting forms of human contact”(Steger 8). Perhaps the most influential aspect of this globalization is the spreading and sharing of foods; which is something I’ve been able to see and experience firsthand. From the time of my upbringing in the West Indies during the late 90s to early 2000s and migration to the United States in 2004 to now, globalization
"Carrefour: abandoning Russia." Datamonitor Research Store -. Datamonitor, 19 Oct. 2009. Web. 25 Feb. 2014. .