Leading Whole Foods With a Competitive Advantage

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Introduction To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage. Mission, Vision and Values The mission statement of an organization is designed to state the purpose of the organization. Developing an organization is usually determined during the initial start up and can be changed due to changing environment demands. Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market. (Whole Foods, N.d.) Before getting to the end of the mission statement it is clear that Whole Foods is focused on quality. From there Whole Foods builds on its mission statement with its vision and values aligning some of its components such as organizational culture. Whole Foods, Whole People, Whole Planet — emphasizes that Whole Foods vision reache... ... middle of paper ... ...ole Foods Market. 7 May 2008 . Whole Foods Market - Annual Stakeholders Report, 2011. Retrieved on November 7, 2012 from:. WSJ. "Whole Foods Market(R) Celebrates 17 Years on FORTUNE's '100 Best Companies to Work For' List." Wall Street Journal. Wall Street Journal, 16 Jan. 2014. Web. 19 Jan. 2014. . Yahoo Finance. "The Kroger Co. (KR)." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. . - - -. "Sprouts Farmers Market, Inc. (SFM)." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. . - - -. "Trader Joe's Company Company Profile." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. .

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