Language, Culture and Globalization

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Recommended: impact of globalization in modern day international business

All businesses are being affected in one way or another by globalization and by the rapid advance of technology, especially in the area of communications.

Some businesses are trying to expand their markets to gain advantage of such process; however, the use of English by entrepreneurs from the United States as the only language to communicate with stakeholders is taken as a ethnocentric attitude throughout the world.

English has become one of the most important languages, but, most of the time its use is limited to politics, international trade or international relations. In other words, most of the people who use it are somehow involved in jobs that require them to use English; the same is not true for those businesses' consumers, who most of the time only speak their native language. (Strauss, 1997, p. 1)

What is still surprising for many is that even though the majority in the United States is conscious of the continuous globalization process, the US department of education does not facilitate students with courses in other languages during their first years of study. (Crispel, 1997, p.12)

In her article "Speaking other tongues," Diane Crispel (1997) points out that even though it is easier for a person to learn a foreign language at an early age, students are offered this opportunity at later years during middle school or high school. These classes were not a requirement in any of the States as of 1991. (p. 12)

Nevertheless, the number of students taking foreign language classes in high school or college has been increasing since the early 1980's; but not all of these students try to continue practicing that second language once they get out of high school. (Crispel, 1997, p. 12)

The need for language skilled peo...

... middle of paper ...

...om, Jonah. (1998, August). Mind your language. Management Today, p. 72-73

Campbell, Tricia. (1999, January). Click here, S'il vous plait. Sales and Marketing Management, 151, p. 73-74

Cantu, Tony. (1998, March). No se habla espa~nol. Hispanic. p. 48-52

Crispel, Diane. (1997, January). Speaking in other tongues. American Demographics, 19, p. 12-15

Dolainski, Stephen. (1997, February). Are expats getting lost in the translation? Workforce, 76, p. 32-39

Fishman, Joshua. (1998/1999, Winter). The new linguistic order. Foreign Policy, p. 26-40

Hoetker, Glenn. (1997, July). International technology transfer and the World Wide Web. Database, 20, p. 20-28

Ojala, Marydee. (1997). Localizing globally and globalizing locally. Database, 20, p. 8

Strauss, Gary (1997, February 28). Can't anyone here speak English? Consumers frustrated by verbal gridlock. USA Today. P. A, 1:4

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