Kudler Fine Foods: Marketing and Business Plan

897 Words2 Pages

After analyzing Kudler Fine Foods weakness and strengths, this sole proprietorship company is confronting several situations such as a limited inventory due to perishable goods, and costly payroll and geographic limitations among other issues. Despite these situations, the main issue is the overall management. Kathy Kudler, the owner, is the only person in charge of the purchasing process and other management responsibilities that prevent the geographic expansion and therefore, financial increase opportunities.

Kudler Fine Foods is a gourmet grocery store with the vision to provide customers with the finest and highest quality selection of food products. The first store was successfully established with strong sales from the beginning and continues to grow. Based on the businesses’ current situation, the existing opportunities could be numerous. Considering the company’s strengths of no direct competition, variety of choices, and business concept, Kudler could be placed as a gourmet grocery store leader, and has its own brand or trade mark of products symbolizing high quality. These trademarks can be distributed out of the current geographic area allowing to market the products in order to open doors for future store expansion. Besides having her own trademark, Kathy could create a franchise business of Kudler Fine Foods and convert it in a grocery store chain and have a geographic expansion based on the same philosophy, market segment and culture of the La Jolla location. This option could give her the opportunity to concentrate on just one store and have the time to develop some other areas like the catering services, and for creating a better marketing plan. Also, she could have the alternative in the future of just living f...

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...wth of the store located in La Jolla, the present business plan does not provide sufficient mechanisms nor specific solutions. Despite that, the strengths, weaknesses and business growth opportunities are identified, the business plan should detail specific strategies that will be implemented including a contingency plan. After forming a suitable plan of businesses that includes the acquisition of an automated system not only to furthermore obtain a better control of the inventory, but for the rest of the operations. Kathy could formalize the idea of franchise sales of her business. In conclusion, after the existing problems are corrected and the effectiveness of the new plan and solutions are verified it will be time to use this same model to expand the business geographically by franchise sales or by means of acquisition of Kudler Fine Foods by a bigger store chain.

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