Key Terms for Public Relations

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PROMOTION
Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.
PROMOTION STRATEGY
The pull strategy will be used to promote this product. This means that a lot of emphasis will be placed on consumer advertising and this will be done in order to attract final consumers to purchase the product. This strategy will also serve as an efficient way to increase consumer demand for the product.
With reference to the promotion tool to use, we decided to use advertising and public relations.
ADVERTISING
This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor often known as the advertiser. The reason for selecting...

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