Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
positive impacts of advertising on children
positive impacts of advertising on children
positive impacts of advertising on children
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: positive impacts of advertising on children
It has been recently reported by the Martens and Schneider (Guardian, 2009) that billions of pounds are spent every day by the junk food companies on persuading children to consume their products. In addition, an American study shows that during Saturday morning, when children are more likely to be watching, one food commercial is shown every eight minutes and which considered an alarming rate (Bell, 2009). Should government allow these companies to advertise their products on television during children’s shows? Some people agree that these companies should be allowed to do that as it is one way of making profits and is completely legal. However, a large proportion of people believe that allowing these companies and firms to advertise their products on the media can lead to many serious consequences for children such as obesity, non nutritional eating habit and other problems within the individual families.
The first reason that junk food advertisements should be banned during children’s programmes is that they might lead to childhood obesity which is considered to be linked with the amount of commercials watched. This fact could be illustrated by the noticeable increase in the rate of overweight children which was 13% of those aged 6-10 and 14% of aged 12-19 during the last thirty years which obviously have faced a significant increase in the commercials rate (ScienceDaily, 2008). Since most of the advertised products are high-fat and high-sugar, the consumption of this food is likely to result in obesity. Many people believe that banning these commercial would cut the rate of this overweight children. Moreover, a new study conducted by the National Bureau of Economic Research states that banning fast food advertisements i...
... middle of paper ...
... the main victim of these commercials. If government did not act toward this issue by prohibiting this way of marketing, children would face many problems especially in the following years. In addition, these advertisements would affect several aspects in children’s life such as health, habits and relationships within the families. Moreover, commercials might also result in changing the value that children gain during their first years. An extreme banning is believed to improve the general health of children. It is also considered a way of encouraging young people to eat healthy food and to help them in distinguishing between commercials message and other programmes. Recent statistics show many alarming rate associated to this problem. For this reason, officials should ban these advertisements and take into account the health and the future of the children.
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
Veerman, J. L., Van Beeck, E. F., Banerndregt, J. J., & Mackenbach, J. P. (2009). By how much would limiting TV food advertising reduce childhood obesity? European Journal of Public Health,, 19(4), 365-369. doi: Retrieved from
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
This article is published on the Robert Wood Johnson Foundation website; which is dedicated to increasing the knowledge of health problems and obesity. There is no specific author, but this article helps the website based on the new studies that have been found. They have percentages of children seeing ads each day and a follow up from the studies in 2010; which increases the liability of the website and the information on it. Some of the main points would be that the epidemic is decreasing. Children see many fast food ads every day and they stick in the child’s mind; which is how the producers grab the children’s attention, by having the best and most exciting advertisement. Restaurants should provide healthier options when one would like dine out. The circumstance is the obesity epidemic, but how it is slowly becoming better. The purpose of this article to is make people more aware and make thei...
The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful marketing to young children are carefully and thoughtfully planned by companies. The entertainment, fast and friendly service, immediate gratification, familiar brand-names fun-to-eat, reasonable prices, value, and quality time are all fundamental basics. Companies justify their marketing as a "public service, expression of freedom of speech, and argue that the advertised foods are not inherently unhealthful, and emphasize that exercise "not diet" are the key to weight control. Company's claim that advertising contributes to nutrition education and argue that the primary responsibility for determining dietary intake rests with parents and caretakers." Unfortunately children are not with their parents or caretakers every minute of the day thus leaving time for them to fend for themselves while in school.
In the article “Report of the APA Task Force on Advertising and Children” talks about commercials targeting kids. First of all, Advertising didn’t take off until the arrival of various mass media;printing, radio, and television. Secondly, The British Parliament passed legislation in 1874 intended to protect children from the efforts of merchants to induce them to buy products and assume debt. Thirdly, Opportunities to advertise to children further expanded with the explosive growth the internet and thousands of child-oriented Web sites with advertising content have appeared in the past few years. After that, The growth in advertising channels reaching children and the privatization in children’s media use---have resulted in dramatic increase
One way that advertising is harmful is advertising poses health risks to youths. In a video titled, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” narrated by Anna Lappe, it talks about how advertisers target youths. In the video it states, “...only 16% of kids get balanced food.” Foods that are advertised the most,
One bad thing about TV advertisements is that is a reason why children are becoming obese. Caroline Knorr explain in her article “Commercialism: Keeping Kids Safe and Savvy” how in the US one out of three children are in risk for becoming obese (par. 1). This means that kids in every family are in risk of becoming obese if we don’t do something about it. Knorr states about how in the US TV ads have almost 90 percent of televised ads for junk food (par. 2) this proof that ads are one of the first influences of obesity. Knorr writes, “There is a direct connection between ads and eating habits” (par. 7). This show us the real impact of junk food advertisements. Most American kids get their daily calories from soft drinks, sweets, salty snacks, and fast food (Knorr, par. 7), which is the main reason children are eating junk food, because they see it in almost every ad they see in different media or magazines. Knorr explains how kids associate pleasure with junk food, eventually this leads to an unhealthy habit (pars. 7- 8), habits that are real hard to break, and there is were obesity begins. The problem with TV ads is that kids aren’t ready to understand w...
Children are targeted by unhealthy food advertisements every day, which is why there needs to be a solution to poor nutritional food advertisements. In the article Food Marketing to Youth Mollie Grow and Marlene Shwartz give insight to one solution that would “eliminate the tax write-offs companies receive for advertising unhealthy foods to children”. This would be a good policy to reduce food marketing that promotes unhealthy food choices among children. This article is helpful in showing preventative measures that can be taken to help reduce Obesity.
Many argue that advertisements help kids prepare for the real world and that they are already prone to advertisements that exist outside of school. Nevertheless students spend a third of their day in school, more than half the time they spend awake. Authors, such as Paul M. Connell, assert that exposure to advertisements during childhood can lead to enduring biases towards a favored product. The fast-food industry is especially aware of this and uses it to exploit the young minds of children, trying to form life-long customers. A buyer as a child is likely to be a buyer as an adult. This can lead to very unhealthy habits of eating(eating habits) and high chances of causing heart disease and diabetes for kids in the future. If the primary purpose of schools is to lead children to success then they cannot neglect this
It is the parent’s choice if they want to but the product. “There are no true legal grounds to support it, and honestly, everyone has a right to choose. Eating junk food is a life choice and should not be ashamed. It’s also a double edged sword to put forth a ban on ads and could hurt the industry.”(Should junk food) There is no good reason to ban junk food and fast food ads. “Junk food ads should not be banned during children’s programming because it’s the parents who should regulate what their kids eat or watch, not the companies.”(Should junk food) It is also not the company’s responsibility to keep the kids healthy but it i...
The flourishing development of market for children encourages the investment on children’s advertising. Nowadays, children are surrounded by various types of advetisings even in school. The overexposure to commericals triggers our concerns on children’s physical and mental health. Many people suggest a more restrictive control of advertising to protect young people from harmful advertising. This essay will discuss the impact of advertising on children under 12 years of age and the regulation of children’s advertising. In the first part, it will generally introduce the definition of advertising and its possible impact on consumers. Then, it will establish a comprehensive image of childhood to explain why children under 12 should be treated specially. In addition, it will discuss the negative effects of advertising on children. In the last part, it will critically analyse the resgictive ban and other regulation approches.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
Consumers debate about whether or not they should ban junk food advertisements or that people should know the product is a merit or demerit and distinguish right from wrong such as alcohol advertisements,although it is being advertised the amount of people who consume alcohol did not drastically increase and the children should be taught that junk food is unhealthy and the government should intervene and they should force fast food companies to show the meal contents and nutritious value and how much calories are their products containing [aph.gov.au,part