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Join The Conversation with the Customer Essay

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Customer engagement is a key ingredient in todays marketing environment. Most companies know the importance of online interaction. The rapid growth of social networking sites has created unique opportunities for dynamic real-time communication between brands and their customers. Surprisingly, the great majority of businesses have yet to ‘join the conversation”, missing out on the benefits of this powerful marketing strategy. A recent study, by Econsultancy, found that only 10% of all businesses are actively participating in the social networking revolution. Compare that figure with a 2009 study, done at the the University of Massachusetts Dartmouth. Their research found that 92% of the Fortune 500, are actively utilizing at least one social networking platform. 83% plan on increasing their participation in social online marketing in 2010.
siting positive results from their initital efforts.


Many companies simply do not have the time.
Through working with many clients, Two Stray Dogs, has found that most of our clients realize the importance of a well planned social network...


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