Is the Microsoft Surface durable? According to one video summary of a man torture testing the surface the product is put thru multiple extremes that the average person probably wouldn’t try. First, he places the Surface in his personal freezer for two and a half hours allowing ice to accumulate on the product; after immediately retrieving the product from the freezer he turns it on with success and no delay. The second test he performs is putting the product thru heat. He starts by preheating his oven to two-hundred fifty degrees and cracking a raw egg on to the Surface. He removed the keyboard and placed the product in the oven for approximately one hour. The surface actually turned on after thirty minutes of letting it cool and the egg fully cooked on top of it. The result of baking the tablet is that the screen had discoloration but still functioned correctly. The next test performed was to test liquid resistance; the man spilled red wine all over the product and the product stopped recognizing his touch. So the product failed the test for being liquid resistant. At this point the product is still on but not recognizing touch; the next test starts by the man securing skateboard wheels on to the Surface and riding it like an actual skateboard. A full grown man was able to skate on the Surface with it cracking minimally on the side casing, the product did have a black screen which may indicate that it turned off, and the product was slightly warped from the weight. The synopsis is that the glass on the Surface’s face never cracked but the system its self is not functional. For the average person the product could be considered durable since the majority of people do not use their tablets to bake eggs or skateboard on. According t...
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...ge from injunction to damages to imprisonment.
Ultimately the way to protect your brand is to be proactive opposed to reactive. Brand owners can go legal, technological, and business routes to prevent counterfeit. Microsoft has already found a way to prevent counterfeit of its software by placing holograms on the boxes and manuals (Clow & Lascu, 2012). To prevent the counterfeit of a Microsoft Surface one could register the trademark in jurisdictions where it is sold, record the trademark with customs offices to keep track of it internationally, maintain watching services that specifically look for this product, create positions within Microsoft that are specialized in anti-fraud, and monitor online business that could potentially duplicate the Microsoft Surface. Microsoft has probably thought sufficiently about these precautions on how to avoid counterfeit.
Many people, with the government are trying to label Microsoft as a monopoly. Why is there any delay going around doing that? There is no reason to brand Microsoft as a monopoly. There is part of monopolistic competition and supply-demand acting on this case.
Secondly luxury products are easy to counterfeit, some countries such as china, turkey, and other still have to improve their IPR policies
Microsoft has devoted huge amounts of effort to marketing in developing their products and services, as well as to the integration of their software products with one another in an attempt to create a seamless and consistent computing environment for the user.
Consumer attitudes are influenced by social pressure which is inclusive of informative and normative susceptibility (Ang, et al., 2001; Bearden, Netemeyer, & Teel, 1989; Wang, Zhang, & Ouyang, 2005). Normative consumers are more concerned with impressing others and ensuring that their behaviors are based on the expectations of others. Since counterfeiting is an unethical and illegal activity and involvement in such an activity does not project a positive image, therefore normative consumers would have negative attitude towards counterfeit products (Ang, et al., 2001; Lord, Lee, & Choong, 2001; Penz
Hasbro faces a significant threat from counterfeits of its products. As the market for toys and games is increasing globally, the parallel market for counterfeit toys is also on the rise. Such activity rises especially during the festive months when toy sales are expected to be high. Counterfeits pose a threat to the toys and games market, not just in terms of lost business and brand dilution, but also by selling products that can be potentially dangerous to children of all ages. Low quality counterfeits reduce consumer confidence in branded products like Hasbro. Counterfeits not only deprive revenues for the company but also dilute its brand image.
Tesla is a leader in its marketplace, and some of the success must be attributed to its ability to control its IP. Being a first mover in manufacturing electric cars, there is an ever-growing threat of competitors attempting to get a piece of the pie. Tesla must continue to use the patenting process as a means to protect its products. Additionally, the company should be more aggressive towards implementing its current IP protection strategies. This will streamline its effectiveness to control infringements and help manage its ever-growing IP.
...esses expand into foreign countries, many businesses find there are already companies with the same trademark. However, focusing on the domestic market, recovery for trademark infringement must show that (1) it possesses the trademark; (2) the defendant used the mark in commerce; (3) the defendant’s use of the mark was to benefit; and (4) the infringer is confusing customers (Barnes, Dworkin & Richards, 2011). As China expands industrially and technologically, many U.S. and European companies fear trademark infringement. Most large companies have done well at establishing and maintaining international trademark protection (e.g., Coca-Cola, Apple, and McDonalds), whereas small to medium companies struggle with copycat goods and services. Not to get confused, trademark infringement happens domestically with products like Nike footwear and Ralph Lauren clothing.
I truly believe that no one is at fault in this situation, both the employer and the employees don't have much choice in regards to keyboard injuries. A company simply employees people and people do their work, for example, we can say that a lawn mowing company or golf course, can provide water, protective clothing, and hats for their employees to maintain a much cooler body temperature during summer heat, but for keyboard users and workers who spend hours on computers typing, there is not much you can do. Employees who spend all day behind the computer typing really have few choices to make in regards to keeping their hands injury-free, some available options they have is wearing wrist braces, wrist pads, and elbow rests. Employers can also
...lawsuits. Informative videos that show interviews of key players that fight to stop the illegal activities include ABC Nightline, ABC: Faking It, and Katie Couric’s segment on counterfeit fashion. It’s comforting to see that there is an awareness that is building. The contribution between eBay, the Council of Fashion Designers of America, and the major designers in world is really one of the first steps in spreading attention and understanding of fake of fashion goods. So far, each year of its planned event has found success. Consumers should take the awareness to heart and be proactive in extending it to prevent catastrophes in areas of human creativity and economy. This would also include inhibiting further subsidy of illegal activities. Counterfeiting is an undeclared war and consumers are the only ones who can essentially save the world from its negative impact.
The World Intellectual Property Organization, Intellectual property is the ‘products of the mind: inventions, literary and artistic works, any symbols, names, images, and designs used in commerce’. Intellectual Properties such as Patents, designs, trademarks and copyrights are protected by laws. The US government offers different types of protection for these properties. The Lanham Act (15 U.S.C.A. Section 1051 et seq., also known as the Trademark Act of 1946, provides protection for trademarks. A trademark is defined as a name, word, symbol, or device or any combination thereof, adopted and used by a manufacturer or merchant to identify its goods and distinguish them from those manufactured and sold by others.
As a young college student walking into a Best Buy to purchase a laptop for college can be a little intimidating. There are many things to consider such as hard drive, what processors are the best, which screen has the best resolution, or would you rather build a computer that best suits you. The options are endless and in most cases it can become overwhelming, due to the rapid expansion in technology a variety of products that are available have increased dramatically in the past 7 years. Some of the most important criteria that should be considered when evaluating these products are portability, performance, and price. The MacBook Air is an interesting product, because it isn’t top of the line in any of these criteria. In fact, it has a balance of all three that have made it one of the top selling products of recent. Of course no laptop is made to run the same, but that is what makes this specific different than others.
Reviewing the existing literature on this topic, this essay attempts to look at the scale of counterfeiting, the reasons for its growth and the consumer’s attitudes towards counterfeited products. It also provides information about how the counterfeit market poses challenges for customer-brand relations and the strategies that brands can implement to overcome these challenges.
“…Those bearing a trademark that is identical to, or indistinguishable from, a trademark registered to another party and infringe the rights of the holder of the trademark.” (Bian and Moutinho, 2011).
When you purchase counterfeit software, you're supporting disreputable companies, not tax-paying, legitimate businesses that provide jobs and salaries to good citizens. The profits from these sales of counterfeit software don't help expand the economy by providing jobs, taxes, and wages, and there is a good chance the profits are funding additional illegitimate businesses. Legitimate companies never receive any funds from the sale of counterfeit software, and frequently this loss of revenue leads to layoffs for workers in all related industries, from manufacturers to resellers. So, as you can see, purchasing counterfeit software doesn't only impact software manufacturers, it impacts everyone.