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Conclusion for compulsive shopping
Conclusion for compulsive shopping
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Consumer compulsive buying is an important area of investigation in consumer behavior research. The goals of this study were to explore significance compulsive buying for gender and relationship with age. Furthermore to determine the effect of factors (Tendency to spend, Drives to spend compulsively, Feeling about shopping and spending, Dysfunctional spending and Post purchase guilt.) on compulsive buying. The primary data for this study was obtained from questionnaire that was administered in three cities of Pakistan. A convenience sample of three hundred and seventy one respondents participated in the study. Statistical techniques Independent sample t - test, correlation and regression analyses were used for data analysis. The empirical findings showed the differences in compulsive buying behavior of male and female members of youth. Research shows that compulsive buying has negative relation with age. In addition the factors (Tendency to spend, Drives to spend compulsively, Feeling about shopping and spending, Dysfunctional spending and Post purchase guilt.) are positively related to compulsive buying behavior.Compulsive buying is a phenomenon with serious societal and personal consequences. Consumer researchers have been exploring this phenomenon in an effort to describe, and identify it as clearly as possible. The introduction of new technologies like internet and television marketing campaigns by companies has introduced a new issue to society: compulsive buying (Roberts & Jones, 2001). Compulsive buying is characterized by undue or uncontrolled urge to shop and spend money. The advocates of consumer marketing manager’s should notice that consumption can be affected by negative buying impulses (Shoham & Brencic2003; Faber an...
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People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
The industry rapidly establishes consumerism in Americans. For instance, Disney since the age of three drives children to own collections of films and merchandise in order to fulfill satisfaction in the idealistic fairytale living. Americans do not realize these material goods are not necessarily important, instead, it becomes a routine of material objects to have a sense of completeness; these buying habits are perpetual. America is now defined as materialistic rather than over-consumption. People deliberately purchase material goods constantly and frequently without needing it. Shopping has become a lifestyle, there is no appreciation or sense of value to what we own, and instead it is depicted and seen as a “retail therapy.” The consumption of materialistic goods is what makes America feel happy and complete.
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However, the advertisers promoting these value and goods are not organizations, corporations, or governing powers, they are ordinary people. Annie White’s interactions with her Jamaican family living in America dictated the values she associated with American goods. According to White, many of her peers believed that owning any American goods meant an increase in status, because they saw America as a country which represented wealth and success (A. White, personal communication, October 15, 2016). As a result, many people rely on commodities and goods to indicate status. In his article, “Conspicuous Consumption” (1899), Thorstein Veblen suggests that “consumption of higher quality goods denotes his [or her] evidence of wealth. Being able to consume in due quantity and quality becomes an indication of inferiority” (Veblen, 2000, 190). In other words, consuming American goods– to indicate wealth and establish a social hierarchy in which they have the highest prestige over
In the article “The New Science Behind Your Spending Addiction”, Begley points out that “Indeed, the choice to spend rather than save reflects a very human—and, some would say, American—quirk: a preference for immediate gratification over future gains.” (Begley). Begley is trying to say that most humans like to have immediate gratification, which is when the reward is given now than later, when the reward would be greater. The Patio Man is demonstrating this behavior by buying the best house and the best grill. He knows that right now if he has the best house and the newest products it will make everyone around him jealous, due to that it makes him feel better about himself.
In 1899 Thorstein Veblen wrote The Theory of the Leisure Class: An Economic Study of Institutions. In this work, Veblen presented critical thinking that pertains to people’s habits and their related social norms. He explores the way certain people disregard the divisions that exist within the social system, while subsequently emulating certain aspects of the leisure class in an effort to present an image of higher social status. He also presented the theory of conspicuous consumption, which refers to an instance when a person can fulfill their needs by purchasing a product at a lower cost that is equal in quality and function to its more expensive counterpart; however, said person chooses to buy the more expensive product, by doing so, they are attempting to present an image of a higher social status. The almost 110 year cycle between 1899 and 2010 reveals few differences in buying behaviors, other than the differing selection of luxury goods to indulge, or over-indulge in.
An object worth good value is determined by how society sees it. Hammerslough contends, “A fairly low price and decent quality for an item are no longer the only standards of what makes for good ‘value.’ The other sense of value- a source of strength or esteem-creeps into material objects as well (317)”. As years pass on by, the meaning of value one considers in making a purchase changes. How much an item is worth is no longer what is considered as good value, good value is considered to be an item that gives power, a feeling of being dominant over others who do not have such an item and revere those items. Lasn implies, “Your friends reinforce the brandhunting. Wearing the same stuff and hearing the same music makes you a fraternity, united in soul and form (379)”. Sometimes consumers buy items to fit into a clique or crowd. The clothes and valuables one wears and owns define their place in society. Wearing clothes out of date or different from others may make that person an outsider or outcast. Hammerslough’s claim was accurate because the truth is, most people do not even want the product; only buy it to feel dominant and feeling of acceptance to boost their
Experts on the disorder suggest that causes for compulsive hoarding include, but are not limited to: 1) difficulty processing information, 2) strong beliefs about the value of possessions, and 3) the emotional distress associated with discarding the possessions, possibly due to a traumatic life event (“Hoarding: A Compulsive Mental Disorder”). I believe that traumatic life events are the greatest cause of compulsive hoarding behavior. In most cases, hoarders’ claim that there was some type of trauma that triggered their compulsive behavior. Such events can include the death of a friend or family member, domestic violence, physical and/or sexual abuse, etc. These events cause hoarders a great deal of pain, instills trust issues in the individual and makes them doubt their sense of security. As a result, hoarders turn to excessive acquiring as a way of coping with unbearable pain they feel. Many hoarders claim that they experience a “rush” or a “high” when they acquire new items--especially if the item is free or on sale (Slanzi). This pleasurable feeling serves as a distraction from the bad thoughts associated with previous traumatic events: “Accumulating “stuff” fills the emotional hole left by the trauma and allows individuals to avoid dealing with the pain” (Slanzi). However, this form of self-medication is only a temporary fix and hardly serves a truly beneficial purpose; eventually,
Kasser argues, “Indeed, what stands out across the studies is a simple fact: people who strongly value the pursuit of wealth and possession report lower psychological well-being than those who are less concerned with such aims” (494). Consumers let material things control many aspects of their lives without a second thought. Furthermore, they need things to make them feel better, whether it is because of loneliness or some other reason. Some people see having more material things as a way of fitting in with society and thinking that money and things give people status. Materialistic people often do this at the expense of their health and family. Materialistic values can originate from early insecurities or childhood trauma. Accruing more things is only a temporary fix to the root of the
This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.
For several decades, as if, a typical undergraduate dream has been characterized with few major steps – getting prestigious high education, taking or buying a diploma, and consequently becoming a successful rich careerist with intuitively main goal to consume as much as possible in order to boost one’s utility at highest potential level. In this way of thinking, development of personal individualism and pursue of human values are left behind the curtains. Everything that can be seen on the scene of our being is mass consumerism, which slowly, gradually, but surely is transferring us into a hedonistic consumer society. According to an article in European Journal of Marketing, “A consumer society is defined as one directed largely by the accumulation and consumption of material goods. The term "consumer society" is used in a pejorative sense, coming from the perception that such a society will inevitably be hedonistic. It is the search for instant gratification that we traditionally associate with hedonism….”(41 Issue: 2007). In our way to gain deep pleasure, we are over purchasing items and gadgets which once were thought to be extreme luxuries. Most of the times, we are interested in what kind of IPhone we possess, whether to buy a tablet or a laptop, are we are driving more expensive and fancy car than the others, what is more fashionable – a pair of Armani jeans or a pair of Dolce and Cabaña trousers.
Many people have a compulsive shopping disorder. However, some person’s compulsive shopping disorder effects their daily lives.
...wo influences: “scarcity and socialization hypotheses”. The scarcity theory explains how "an individual's priorities reflect one's socioeconomic environment: one places the greatest subjective value on those things that are in relatively short supply" (1990, p.68). Thus, people who are less economically advanced focus a greater importance on material acquisition then the more affluent people. The socialization hypothesis explains that "one's basic values reflect the conditions that prevailed during one's pre adult years" (1990, p.68), and these values are persistently stable over a long period of time. Consequently, the people whom experienced a lack of possessions in previous years are more likely to develop an obsessive desire for material goods, while people who originated from wealthy families may focus on personal fulfillment at the expense of higher incomes.
Shopping is something that has to be done whether you enjoy it or not to get essentials needed. We all go places where merchandize is being sold for a specific reason. Whether you go to the mall, shopping centers, or your local grocery store, you 'll always encounter many types of shoppers. Shopping isn’t always as fun as it sounds to everyone, but it is something we often do. This is the only way we get products we need, by personally buying them. You have three main shoppers including impulse buyers, list makers, and bargain hunters.