Integrated Marketing Communication

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International Marketing

Integrated marketing communication (IMC) is an approach used by organisation to brand communications where different factors coordinate to create a seamless experience for the customers and are expressed with similar tone and style that reinforce the brand’s core message. Integrated marketing communication campaign leads to the total marketing communication strategy aimed at building strong customer relationship by showing how company’s product can satisfy customer needs ( Kotler et al.).

In today’s world, technology is changing rapidly, and marketing methods are changing in similar pattern. Globally integrated marketing communication campaign is being used by many companies for the efficient and effective business activities and to reach larger audience.

Marketing communication campaign that is globally integrated means creation of one marketing plan that fits for every country based on the similarities between the countries. In other words, a company does not have to create different marketing plan based on the dissimilarities between the countries rather creating one upon the similarities. The globally integrated marketing campaign is practical for an environment where internet results in global viewers. Furthermore, it is cost-effective where it reduces the marketing cost of a firm and can lead towards the improved marketing. In addition, the globally integrated marketing campaign will allow the ability of a firm for an expansion within the different markets and to test their market status (Lochead, A 2014).

The two selected global television advertisements that are the part of global integrated marketing campaign along with its degree of standardizations such as copy, visualization, message app...

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...avel-campaign-discover-this-land-like-never-before>.

Lochead, A 201, ‘Global Integrated Marketing Communication’, eHow, viewed 28 May 2014, .

Palmen, M 2012, ‘COKE-ZERO VIRAL VIDEO: UNLOCK THE 007 IN YOU, YOU HAVE 70 SECONDS’, THE COCA-COLACOMPANY, viewed 28 May 2014, .

Taylor, A 2012, ‘Coke Zero turns keen commuters into 007’, CreativeReview, viewed 28 May 2014, < http://www.creativereview.co.uk/cr-blog/2012/october/coke-zero-interactive>.

USA Launches First Global Marketing Campaign to Attract International Travelers 2012, A Business Journal: A division of ACBJ, viewed 28 May 2014, .

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