Innovative Approaches To Corporate Management

Innovative Approaches to Corporate Management

Abstract

Year after year the same companies find themselves on the Fortune 500 list. One common denominator has been their approach to corporate management. In order for a company to be successful in today's market, companies have to have a clear cut vision in the form of a mission statement and create a corporate culture which moves that vision into a reality. Companies cannot fear change, but rather embrace it and view it as a way to take their companies to the next level and become a model for other companies to emulate.

Innovative Approaches to Corporate Management

In 2001, Enron, based in Houston, Texas, was one of the world's leading electricity, natural gas, and communications companies. Fortune Magazine named Enron as one of America's most innovative company for six consecutive years from 1996-2001(Enron, 2006). Enron was well positioned in the market, and there seemed to be no stopping this powerhouse corporation. By the end of 2001, Enron had declared bankruptcy and became, arguably, the biggest corporate failure in American history due to poor corporate management (Epstein, 2006). While Enron's Chief Executive Officer, executives, and managers let corruption, dishonesty, and greed be their mantra for corporate management, successful companies such as Microsoft were flourishing by taking innovative approaches to their corporate management policies.

Microsoft was founded in 1975 by Bill Gates and Paul Allen in Albuquerque, New Mexico and incorporates in 1981 (Microsoft, 2007). Over 30 years later Microsoft has become the leading software company in the world today thanks to the development of a software package called Windows (Microsoft, 2007). Windows is found on virtually every home and office computer in use today. In fiscal year 2006, Microsoft generated over $44 billion dollars and returned $26 billion to its shareholders (Microsoft, 2007). Currently, Microsoft employs over 76,000 people in over 100 countries and continues to expand to new markets (Microsoft, 2007).