History In 1944, Kia Motors Corporation of Seoul, Korea, was founded as a manufacturer of steel and bicycle parts (Kia.com). During the early1950’s, the company changed its name officially to Kia Industries and began production of Korea’s first bicycle (Kia.com). In 1957 Kia began producing Korean’s first motor scooter, the C-100 (Kia.com). Korea’s first truck, the K-130 was introduced in 1962 (Kia.com). In 1971, the Titan, a 4-wheel cargo truck was produced (Kia.com). In 1972, Kia established the Kia Service Co. Ltd (Kia.com). Several other milestones happened during the late 70’s such as Korea’s first full integrated automobile facility opened, Korea’s first internal combustion engine is produced, Kia began producing a gasoline engine and continued to introduce new vehicles (Kia.com). In 1984, the Kia Research and Development Center was established (Kia.com). Kia name changed once again in 1990, to what we now know as Kia Motors, Inc (Kia.com). A major event happened in Kia’s life as a company in the 1990’s; Kia entered the United States market (Kia.com). Three years later, in 1993 Kia opened a parts distribution center in California and signed the first twenty (20) dealers to sells vehicles in the United States (Kia.com). Kia grew quickly and two years later, in 1995 Kia had one hundred (100) dealers and was located in twenty (20) U.S. states (Kia.com). In 1999 Hyundai Business Group purchased Kia Motors Corporation (Kia.com). With this purchase, Kia Motors Corporation (Korea) began making a profit again as one of the largest businesses that became a success story (Kia.com). In 2000, Kia continues to sell a wide range of vehicles. They target a wide range of needs by offering less expensive economic ... ... middle of paper ... ...st.com/publications/?fa=Articles.showArticle&art_aid=121885 Gritzinger, B. (2009). Crossover for the common man. AutoWeek, 59(21), 27. Retrieved from http://search.ebscohost.com.lib.ottawa.edu/login.aspx?direct=true&db=ulh&AN=45132206&site=ehost-live Hammonds, D. (2010, January 15). Detroit auto show proves which carmakers will be the strongest in the near future. Pittsburgh Post-Gazette (PA), Retrieved from http://search.ebscohost.com.lib.ottawa.edu/login.aspx?direct=true&db=nfh&AN=2W63128133447&site=ehost-live. Nielsen.com. (2010, March 31). Kia Rolls Home With Nielsen’s Top Auto Ad Award. Retrieved from http://blog.nielsen.com/nielsenwire/consumer/kia-rolls-home-with-nielsen%E2%80%99s-top-auto-ad-award/ Uefa.com (2010, March 1). Hyundai-Kia official sponsor of ERUO 2012, 2016. Retrieved from http://www.uefa.com/uefa/events/marketing/news/newsid=1456922.html
This paper will focus on the future of the U.S. Automobile industry as the United States recovers from the worst recession we have experienced in the past 75 years. I will provide information on the following topics pertaining to the U.S. automobile industry:
"Is the Auto Industry's Recovery a 'Success Story?'." Internet Wire 24 Nov. 2010. General OneFile. Web. 25 Nov. 2011.
Ask any ten enthusiasts what two cars epitomize the concept of an automotive rivalry and at least nine of them will instantly conclude the Chevrolet or Chevy Camaro and the Ford Mustang, two cars that make up part of a small automotive segment known as Pony Cars. These fire-breathing leviathans of the street snarl with guttural reverberations boastfully announcing their presence with the mere turn of key. For nearly five decades, these mechanical beasts have captured the imagination of the American driver and ignited the most contentious debate in automotive history: Which car reigns supreme? Muscle car buffs waste no time quoting sales figures, vehicle performance, track times, or even mundane statistics like vehicle dimensions or available colors to simply justify their support for one model over the other. As this debate rages on, the makers of these brutes fan the flames through targeted marketing strategies, consumer promotions, pricing strategies, and creative advertising all in effort to win an automotive war the likes of which have never been seen or fought before (Davenport, 2013).
In the United States, modern car manufacturing has been historically dominated by the American companies including Ford Motor Co., Chrysler Group LLC, and General Motors Co. These three companies, known as the Detroit Three, controlled 95% of the market in the 1950’s and the dominance continued until the beginning of the 21st century. In the 1980’s Japanese auto manufacturers entered the United States, a decade later the Germans, and finally in 2000’s the Koreans. By the end of 2009, the Detroit Three only accounted for 45% of the total U.S. auto market. Another factor that had influence on this was constant fluctuations in gasoline prices and price sensitive consumers. According to the U.S. Department of Energy, gas prices hit record high averaging $3.07 per gallon in May 2007 and kept climbing up to $4.08 in July 2008. As gas prices kept increasing, consumer buying trends have been changing. In 2006 sales for SUVs, pickup trucks, and vans dropped 16%, while the market for compact cars rose by 3%. Unfortunately, the Detroit Three were not prepared for this since their...
Ford began international operations early on as a company. In 1925, they opened a manufacturing plant in Japan. This plant was closed in 1940 due to increased political tensions between the United States and Japan due to World War II. Ford has also been in Europe since the 1960s. Ford has international manufacturing operations set up in several countries, including the United States, Canada, Mexico, China, the United Kingdom, Germany, Turkey, Brazil, Argentina, Australia, and South Africa. In addition to these, Ford also has a cooperative agreement with the Russian automaker GAZ.
The first automobile produced for the masses in the US was the three-horsepower, curved-dash Oldsmobile; 425 of them were sold in 1901 and 5,000 in 1904--this model is still prized by collectors. The firm prospered, and it was noted by others, and, from 1904 to 1908, 241 automobile-manufacturing firms went into business in the United States. One of these was the Ford Motor Company which was organized in June 1903, and sold its first car on the following July 23. The company produced 1,700 cars during its first ...
The world of technology is ever changing and advancing. With the automotive industry in play technology is constantly surpassing what is available today with what can be done for tomorrow. Technology and the automotive industry go hand in hand with constant improvement to components of cars. Due to technology advancement there is competition within the car industry, especially between American car companies and European car companies. European car companies provide their buyers with innovative variety and revolutionary luxuries. European car technology is superior to American car technology due to their safety, entertainment, and luxury features.
one of the biggest car manufactures in the world, announced it would be moving its
General Motors sells vehicles in more than 120 countries CITE. GM customers live in varied climates and terrains and use their vehicles for a variety of applications. This means that GM’s fleet must contain vehicles that span a...
The first automobile production for the masses in the US was the three horsepower, curved-dash Oldsmobile which four hundred and twenty five of them were sold in 1901 and five thousand in 1904. This Oldsmobile is still a very popular car to most collectors today. From 1904 to 1908, two hundred and one automobile manufacturing firms went into business in the United States. One of the firms was the Ford Motor company which was organized in June 1903, and sold its first car on the following July ...
In the future the global car market is full of potential. There are currently 44 million vehicles and by the year 2002 experts estimate that number will grow to 64 million. That growth is not expected to be in the US, rather in countries such as: China, India, The Pacific Rim, South Africa, and South America. In America, a current trend is for the neighborhood car dealer to be purchased by a large manufacturer, such as GM, so cars can be sold through retail outlets. Other future endeavors include low emission cars, which are expected to provide expansions in sales. Some major automakers are investing in fuel cells, devices that convert liquid hydrogen into elec...
There are many different automobile companies providing buyers with many styles of cars, trucks, SUVs, and motorcycles. Toronto Star January 14, 2005 present ways to approach the automotive buying process. There are many different surveys, crash reports, and rating systems comparing different companies and their vehicles. Things you should look for when reading these published articles are who conducted the study? Who paid for it? Who gains from it? Who loses? These are all things to keep eye on as some automotive companies will run their own surveys making their products seem overpowering against the competition. Some prove their products are safer then the competition where the competition has been proven time and time again to make that survey seem inaccurate.
Since then, Motor Companies have made numerous types of vehicles to fit your driving style the best including SUVs, trucks, compact cars, luxurious cars, and sedans etc. Even countries across the globe have have joined the competition such as Toyota, Nissan, and other european c...
Although “The Big Three” dominate the market, there are other players in this industry, though most operate as foreign branches. A good example of these is The Three Asian companies: Toyota Motor Corp, Honda Motor Co. and Nissan Motor Co. According to Checkonomics (2006) their combined market share in the U.S. had gone up to 40.61% by 2005. As shown in a report by Graduate School of Business, Stanford University (2000), these six shared the market with Volkswagen, although local consumers also imported vehicles from other countries.
Amazing Car started with a Market share of 24.8% but now it dropped to 19.9% which puts us in the third place. The two firms with the highest market share are Firm D with 26.3% and Firm E with 24.7%. Firm C has 18.2% and lastly, firm B 10.8%. This weakness was created because we have lost market with Alec. Over the periods, the firm has only invested $10 million in advertising and