Would you pay for something that you can’t take home with you? Something that even when have you really don’t? Something that is intangible but is perishable, i.e. if “it” doesn’t get sold within a certain period of time, it disappears? If the question sounds funny, think again. When you fly from Chennai to Bangalore, do you carry the seat back with you home even though you paid for it, you actually bought that seat, not rented it or leased it but actually bought a seat in the plane, Still at the end of the flight the seat isn’t yours to take home. Why? Because you didn’t buy a product here, you bought a service from the Airline to transport you. Now if in the flight there were 10 empty seats would the airline be able to hoard those up and sell the next time the plane flies? No. Once the flight took off without people seating on them, the seats perished. Welcome to the crazy world of Service Industry. So why should you even be bothered to know about anything like this, you ask. Well, 50% of India’s GDP comes from the Service Industry today, so it perhaps makes some sense to understand what drives this engine. Service has been defined as an act, performance, process or benefit that doesn’t result in the customer owning anything. By its very definition Service embeds a few inherent features that makes it different from Products. An example can explain this best. Let say that on Sundays you go to the neighborhood hair-cutting saloon to get a relaxing head massage, while his is pounding away on your head, meditate a little upon a few key aspects of the service you are getting such as Simultaneity – the masseur giving a head message needs to have the said head in his hands Heterogeneity – the message by two masseurs or even the same masseur at different times of day may feel different Intangibility – Barring from the feeling that you come out with, you really didn’t bring anything back with you (did you?) Non-Inventorablity – The masseur, if he didn’t give the head-massage at 1.00 can’t store that massage to be given the next day, hour or sec. What’s more if at the end of the day if you drop by and ask him how many he has in store, he will perhaps turn you over to a shrink. If the British have called a nation of Shopkeepers, we Indian have probably done well in the Service industry particularly in IT and IT enabled services.
18 in Lacey, Washington, a small town made up mostly of the strip malls and Taco Bell fast food restaurants that line Interstate 5 from Portland to Seattle. Very few of my high school classmates left this town, and instead moved back into the service industries and lower rungs of state bureaucracy where their parents had worked before them. For those of us who wanted to leave, the only routes, at the time, seemed to be the military or higher education. Since, by middle school, I had been tracked into
Dave decided to approach fast food in a different angel. On November 21st 1970 he broke new grounds by opening a new feature, the pick up window. Now he could do twice as much business at the same time. This idea expanded to all of the quick service industries. Over the next thirty ones years, Dave opened up over five thousand Wendys Restaurants, not only in the United States but in twenty-seven other countries around the world. With competition rising among other fast food places, such as McDonalds
Portland, Oregon home she grew up in to attend Emerson College, one of Boston’s many prestigious performing arts schools. Unlike many other aspiring actors and actresses who move to Los Angeles straight out of high school and work in minimum wage service industry jobs while going on numerous auditions, Meyrovich decided that she would get a degree. She was a musical theatre major, hoping that a degree from Emerson would fuel her career as an actress. But one year and $32,000 later, she came to the realization
Executive Summery The parcel service industry is made up of four main competitors. These competitors are UPS, FedEx, Airborne Express, and the U.S. Postal Service. Since 2000, American consumers have spent more than $50 billion to ship parcels, packages, and overnight letters. New parcel distribution patterns developed due to the way U.S. manufacturing companies are operating. The Internet has expanded the reach of direct marketing, particularly with retail transactions requiring home delivery.
even exceed, the needs and expectations of the customers. Total Quality Management is a management approach to long-term success through customer satisfaction. The participation of all members of an organization in improving processes, products, services, and the culture they work in is the basis of TQM. Total Quality Management, often called TQM, is a mind set. It is also a set of well-proven processes for achieving the mind set. The mind set is that everyone in your organization understands
Introduction The topic of discussion in this paper is advertising in Canada. It will argue that the Canadian advertising industry strives to protect themselves from competition in the United States. The paper will discuss how the Canadian advertising industry allots their money to different forms of media to ward off the United States competition. Tracing the history of advertising from the early 1960’s to the present day, will help to show why Canada concentrates on the television and radio portion
making up cheques and assisting with payroll calculations. Working Conditions Accounting technicians usually work regular weekday hours in a comfortable office environment. During peak business periods, overtime may be required. However, in the service industry, standard hours may be different. Education and Training Programs The educational requirements for t...
“United Parcel Service: Basic management structure.” The United Parcel Service known also as the “Brown Giant” is the powerhouse in the air delivery, freight and parcel service industry. The United Parcel Service is based in Atlanta and is the world’s largest package-delivery firm. UPS delivers more than 3 billion parcels and documents per year. United Parcel Service operates 150,000 vehicles and 575 airplanes and is the dominating force in the United States ground delivery market. UPS is announcing
Many conclusions and parallels can be derived from Earnest Hemingway's works. In the three stories I review, ?Hills Like White Elephants?, ?Indian Camp? and ?A Clean, Well-lighted Place? we will be covering how Hemingway uses foreigners, the service industry and females as the backbones of these stories. These techniques play such a critical role in the following stories that Hemingway would be unable to move the plot or character development forward without them. In ?Hills Like White Elephants
very important whether an employee is waiting tables, washing dishes, or cooking. If an employee does not shower friction will start to grow between the staff and no one would like to work or even be around that employee. Working in the food service industry with overgrown nails or dirty nails is against the health code and could contaminate the food being prepared by the employee. Being around a customer with bad hygiene could possibly hinder the customer from having a memorable time at the restaurant
Background The computer service industry can be broken down into several categories ranging from reseller to consultant. Entré Computers / Executive Business Machines Inc. (EBM) was a sales and service organization for typewriters at its inception in 1972. However, as the corporate market shifted its needs from typewriters to word processors to personal computers, so did EBM change its product line to meet that demand. Now they are trying to compete in a very competitive low margin industry. They are a small
Iacocca, born Lido Iacocca on October fifteenth 1924, was the son of an Italian immigrant named Nicola Iacocca. He had one sister named Antonette. The family lived in Allentown, Pennsylvania. His father was some what of an entrepreneur in the food service industry. The family business was called the Orpheum Weiner House in Allentown, Pennsylvania. The company is still standing today, operating under the name Yocco's, his uncles' are still making hot dogs for the public. Growing up in Allentown was difficult
Capital of the World and the Motor City. The Detroit area produces more cars and trucks than any other part of the nation. Flint and Lansing also are important automaking centers. Michigan is a leader in food processing and steel production. Service industries, such as health care and retail trade, employ many people in the state. Lansing is the state capital. Michigan touches four of the five Great Lakes--Erie, Huron, Michigan, and Superior. The state's 3,288-mile (5,292-kilometer) shoreline is
I am not the only one guilty of indulging in this ritual. Along with my fellow “manicurees,” I have made a personal investment in a billion-dollar business that has swept the U.S. in recent years. Each day, this growing sector of the personal service industry is responsible for making dozens of hands and people look and feel simply divine. The practice of nail co... ... middle of paper ... ...o me. My nails looked fine; in fact, they looked great. But that wasn’t the point. The point was I
Jaguar Creating world class performance in a Jaguar assembly plant Introduction In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge of change have prospered, leaving their competitors behind. Key ingredients in this process of change have been an emphasis on creating total quality systems that involve: • getting it right first time at every stage of production