Introduction
India has made lot of progress in agriculture & food sectors since independence in terms of growth in output, yields and processing. It has gone through a green revolution, a white revolution, a yellow revolution and a blue revolution. Today, India is the largest producer of milk, fruits, cashew nuts, coconuts and tea in the world, the second largest producer of wheat, vegetables, sugar and fish and the third largest producer of tobacco and rice. Therefore, Indian Government is providing more infrastructures for this sector. Excise duty is now ZERO% on RTE, 100% tax deduction for the first 10 years for new units. This allows manufactures to down their prices & spreads its flavors to the world. Now the time is to provide better food processing & its marketing infrastructure for Indian industries to e good quality & safest processed food like ready to eat food.
The ready-to-eat (RTE) market in India, currently estimated at Rs. 128 crore (2006) s expected to expand to reach Rs..2,900 crore by 2015, according to an analysis done by Tata Strategic Management Group (TSMG). In its analysis, SMG said the factors contributing to the growth would be changes like cold chain development, disintermediation, streamlining of taxation, economies of scale on e supply side, coupled with increasing disposable incomes, diminishing culinary skills and the need for convenience on the demand side.
Ready to Eat Meals like already cooked or prepared lunch & dinner are relatively new products are now sold through retail general stores in especially made sealed a aluminum laminates. When customer needs to eat, the food item pouch is either put in microwave oven to warm it or keep in heated water for a few minutes and then serve to eat.
Such...
... middle of paper ...
... of fruits and vegetable processing, a comparative study of privateand public sector units. M.Sc. (Agri) Thesis, Univ. Agric. Sd. Bangalore.
Ai-Weqaiyan, A.,2005,A cross-national study of repurchase intentions of fast- food meals. J. Int. Food and Agribusiness Marketing. 17 (1): 95-116.
Amitha, K., 1998, A study of household consumption pattern of selected dairy products in Bangalore city. M. Sc (Agri) Thesis, Univ. Agric. Sci. Bangalore.
Ashalatha, T.J., 1998, Marketing of Milk and Milk Products and rural district cooperative Milk producer’s societies Union Limited (BAMUL).M.Sc. (Agri) Thesis,
Balaji, U.,1985, Fish consumption: A case of fish consumption behaviour in Vishakapatnam. Ind. J. Marketing, 14(2): 15-18.
Banumathy, S. and Hemameena, M., 2006, Analysis of brand preference of soft drinks in the global environment. Ind. J. Marketing, 36 (6):12-16.
Schlosser, E. (2004). Fast Food Nation: the Dark Side of the All-American Meal (first ed., Rev.). New York, NY: Harper Collins Publishers.
2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.
According to Hinduism, the religion most common in this country, believe that killing animals is inhumane and is unfair to the creature, thus there are not many meats that available for the people, except in some certain areas. Despite this fact, meat alternatives are very popular in India for these people being able to get protein and healthy fats while still being able to follow the guidelines of their religion. The prices of lentils, especially are cheap there as many poor and middle class families rely on these types of foods. Some examples of these types of lentils or culturally known as, daal, are moong, urad, masoor, and chana daal. Moreover, India is one of the major importers of lentils from Canada surprisingly, spending on average $1.1 billion dollars. As this Asian nation is already drowned in substantial amounts of debt, having many of its citizens buying all the lentils can ensure them that they are making profit of these foods. Thus, through the food guide, they want to encourage Indians to continue to buy this item buy making the protein a section of the food guide, rather than nothing or a very small portion. Moving on, in Canada, meat and alternatives are a small portion of the food guide because an individual does not need a lot of it to maintain a healthy body. Also, in many western countries like Canada, fast food meals have become very popular and are being eaten in enormous quantities, raising the number of obese, diabetic and individuals with heart related problems. Therefore, in the food guide it addresses Canadians to have small servings of meat when cooking themselves, to ensure that none or merely a few people are overeating
Fast Food has progressively taken over dining destinations in the previous decade. The availability and convenience that fast food restaurants offer has changed the way food is acquired worldwide. Eating out was previously sought as a reward for families to enjoy indulgent food without meal preparation nor the hassle of cleaning the kitchen after dinner, but in recent lustrums, period of 5 years, fast food chains have been the normality for dinner across the globe. Fast Food is a healthy alternative to a home cooked meal.
Lamb, C. W 2010, Marketing (4th ed.). Cape Town, South Africa: Oxford University Press Southern Africa.
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States is dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
Food industry can be chartered by low margin industry, while along with the shift of power from the manufacturer to the purchaser, the price and demand became flexible, and the product variety increased.
However, a sales performance review in the year 2015 of new soft drinks introduced by Coca cola established that in Mount Kenya region, only 15% had succeeded, 55% were performing poorly, 17.5% had failed completely, while another 12.5% exhibited abnormally high artificial growth.(MKBL,2015) Despite the introduction of new products by the Company, its market share in the soft drinks market dropped from a high of 98% in year 2013, to a low of 93% in 2015 in Mount Kenya region, which included Nyahururu town. (Ac Nielsen, 2016). There have been complaints by customers on the products attributes, pricing, distribution and the execution of promotional activities. Still, there is scanty and inconclusive empirical data that would explain this trend of Coca cola products within Nyahururu town. A study by Migwi (2012) researched on Mount Kenya Bottlers response strategies to changes in external environment. However this research did not study the effects of marketing mix variables of new Coca cola soft drink products on sales performance as it was out of scope. This study therefore, aimed at filling this knowledge gap by examining the effects of marketing mix variables of new Coca cola soft drink products on the company’s sales performance in Nyahururu town. It aimed at providing insights towards the application and integration of the marketing mix variables by marketing managers so as to achieve the envisaged goals. By gaining insights into how sales performance is affected by the marketing mix variables, the company is going to design and integrate the marketing mix better, therefore improving sales performance in terms of market share, growth and ultimately,
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
Some authors interpret the data from the survey carried out for the habit of consumption of foods from fast food by individuals and as it is integrated into your diet regularly for the past two years. Data showed based on a large group of Americans who were asked about how often consume these foods in restaurants, what were their income, their race, that kind of genre, age and level of education they
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
Fast food comes in an excellent option for those who are not willing to cook, in an affordable way. The menus provide people with extensive varieties of meals and drinks especially the kids’ meals for the children. Also, with the availability of home deliveries and takeaways, people are more prompted towards fast food. Whenever there is a family gathering and outing, most individuals finds it easier to purchase the foods from KFC, McDonald's or from local markets where prices are cheaper. Moreover, a party feels incomplete without these high caloric foods and
Our country has favorable conditions for the development of industrial crops and fruit trees: The climate is humid tropical monsoon with high heat, high humidity. There are many types of soil suitable industrial crops: feralit land in the mountains, alluvial soils of the plains. The labor abundant experience. Processing industry is growing; large market demand. Policies to encourage the development of the state. The development of industrial crops and fruit trees brought many great significance: Supply of raw materials for the processing industry, providing exports. To contribute to job creation, redistribution of labor on a national scale. Promote economic and social development in disadvantaged areas. Speaking of the achievements of agriculture, we will talk to the achievement of food production in our country recently: Rice planted area increased: 5.6 million hectares (1980) to 7.3 million hectares (2005). The crop structure has changed. Productivity increased at 4.9 tonnes / ha / year. Food production in paddy increased: 14.4 million tonnes (1980) to 39.5 million tons, including 36 million tons of rice (2005). Average food at over 470 kg / person / year. Vietnam is one of the leading rice exporter in the world. Acreage and crop production also increased rapidly. The Mekong Delta is the largest food producing countries, accounting
Each fast food restaurant is now aware of the problem that each nation is currently encountering. Indeed, there is a growing tendency to consume healthy products with low level of acid fats and cholesterol. Therefore, the leading fast food industries, such as McDonalds, Subway, and Jack in the Box adhere to the new international standards to gain a competitive advantage. Although fast food is not out of fashion, people are still striving to buy fast-prepared, but healthy breakfast because of the peculiarities of leading a business life. At this point, all the restaurant start paying attention to the quality of food, healthy dieting, and nutrition to face the problem of obesity and excess weight. In order to understand the difference and similarities between the identified ventures, the attention should be given to such aspects as quality of food, service delivery, and cost of price. Hence, a quick glance at the restaurant policy reveals that all the ventures pay attention to the policy of healthy dieting by promoting nutrition plans, and taking care of the clients’ calorie in-take. However, the difference lies in their pricing policies and service delivery.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.