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Check your supermarket, there could be lies on your food, telling you that what you are eating is organic and cared for but most of it is not. The documentary In Organic We Trust by Kip Pastor focuses on organic foods, what they are, how they are grown, and what makes them “organic”. What he finds is shocking and relevant to society today in every way possible. Pastor proves this to the audience by using a strong form of logos throughout the documentary. He conveys it to those watching by using pathos to play on their heart strings, but lacks via ethos to win over the rest of the audience. A great job is done in this film of convincing the audience that Pastor is on their side and fighting for the health of America, even questioning what “organic” actually is. The first example is ethos, meant to describe ones character through morals, ethics and ideals. Pastor questions the ethics of the corporations and the government for its involvement in the ordeal but never answers the question to show ethos. These large corporations are questioned as to what their involvement in the “organic” industry is and the extant but never having got an answer, all Pastor is left with is to question their motives. Pastor had the same problem when it came to the government, he could only speculate as to why they were even involved with the “organic” industry if they were subcontracting everything out. He never got a straight answer, so it would be hard to determine whether the government was sincere in wanting to regulate “organic” food or just wanting a piece of the money pie “organic” is made up of. Pastor did attempt to track down both of these giants which show his credibility in wanting to get both sides of the story, but he was shu... ... middle of paper ... ...g statistics about the public’s health and make the future seem bleak, “the lifespan is shortening for new American children” (Pastor) and “ one in three children born after the year 2010 will develop type II diabetes” (Pastor). Pastor says that he is shocked by the impact and wants to break away from the cycle created. In his closing statements he convinces the audience to break away from the cycle away as well, by drawing on the seeds he planted with pathos, ethos, and logos. The film was well made and addressed all the issues of “organic” food and well informed the audience of what is occurring. Next time, an audience member goes to the supermarket to buy food they will probably remember what their children will look like in twenty years if they don’t take a more “organic” approach to their lives. Works Cited In Organic We Trust. Kip Pastor. 2012. DVD.
In recent years, it is not even necessary to turn on the news to hear about the bad reputation farming has been getting in recent years. What with the media focusing on things like drugs in animals and Pink Slime, or Lean Finely Textured Beef, it is a wonder that people are eating “non-organic” foods. However, many pro-farming organizations having been trying to fight back against these slanders. Still, the battle is not without heavy competition, and a good portion of it comes from Chipotle, a fast food Mexican restaurant that claims to only use completely organic ingredients in their food. Chipotle is constantly introducing advertisements claiming to have the natural ingredients while slandering the name of farmers everywhere. Perhaps the most well-known is “The Scarecrow,” a three minute ad that features some of the most haunting images Chipotle has ever featured. While “The Scarecrow” uses tear-inducing images and the almost eerie music to entice the audience to the company’s “free-range farming” ideals, it lacks substantial logos yet, it still
By doing this he is making his evidence reliable since he uses two different styles of research and stating where he got his evidence. You can analyze the rhetorical appeals of ethos by looking at where the author gets into his evidence and how he states it as well such as, “I asked Todd Dawson, a biologist at Berkeley, to run McDonald’s meal through his mass spectrometer and calculate how much of carbon in it came originally from corn plant.” (p. 116). This will show you what type of author he is and where his intentions are with his writing. As for pathos, he talks about his own experiences with him and his family when it came to fast food. What his relationship with fast food is and his son, who seems to really enjoy fast food and how it effects his relationship with food such as, “My eleven-year-old son, Issac, was more than happy to join me at McDonald’s;” (p. 109). This means that the author is trying to be relatable to the audience. Finally logos, Pollan has brought in a scientists that did research on the fast food. Therefore, bringing in logic and scientific evidence, which brings in unbiased point of
An example of Moss’s outstanding usage of ethos, pathos, and logos is Jeffrey Dunn’s story. Dunn held an executive position at Coca-Cola in 2001, when the main company goal was to drive Coca-Cola into poorer areas. On a business trip to Brazil, Dunn realized that “these people need a lot of things, but they don’t need a Coke” and decided to push the company in a healthier direction. This choice led to Dunn’s eventual firing (491-494). This story not only appeals to pathos by getting to readers’ emotions, but also to ethos and logos because Dunn is a credible source and gives an authentic experience that adds to the credible feel of the article. (very good info./analysis, keep but
The taste of the processed chicken from my elementary school cafeteria remains imbedded in my memory. I can still taste the chunks of chicken that could not be broken up by my teeth, and the tired, lazy feeling I had walking back to my next class. This is the exact situation organic farmer and producers are trying to avoid by making healthy products. The documentary, In Organic We Trust, attempts to persuade the viewers that organic products create a healthy lifestyle, and improve living conditions for people all over the world. Kip Pastor’s use of ethos and logos in his documentary are strong and provide supporting evidence, however, Pastor is lacking an abundant amount of pathos. Pastor incorporates logos into his documentary by allowing the audience to experience a multitude of facts and supporting evidence. Ethos is used in the film through Pastor’s interviews with professionals, and pathos is shown by the touching stories of individuals.
In Organic We Trust, Kip Pastor attempted to persuade the viewers that, although the food system may be flawed, organic foods are actually better to consume. Overall, throughout the entire film Pastors uses of pathos, ethos and logos were used in a very precise and effective manner. Although Pastor’s use of pathos and logos were better structured that the ethos, all of the three types of arguments were credible and valid. Pastor’s overall goals to educate the viewers about organic food and the food system were extremely observable throughout the entire film. There’s no doubt that Pastor’s message is very powerful and convincing. The motivation behind this film is the reason for Pastor’s success and credibility.
One such example is depicted in King’s description of his disappointment with the church. King states that “God’s judgment is upon the church as it never happened before.” King attributed the church failure in recapturing the sacrificial spirit that the early church held arguing that it serves as a means towards losing the authenticity of the church. The phrase ‘Judgment of God’ serves as an association of a Biblical teaching that warns against injustice to others. The second page depicts another prime application of ethos which states that “in a situation where all of a sudden find your tongue-twisted as well as your speech stammering in an attempt to explain to your daughter aged six years that that it is impossible for her to visit a public amusement park that is being advertised on the television, and you see tears rolling down her eyes after realizing that colored children are limited to visit Fun-town (Guillaume and Turner, 56)”. This serves as a significant example of King’s success in using pathos as he effectively manages to make everyone within the society feel guilty while at the same time developing more empathy for the
Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.
As shown by the endless “no artificial additives or preservatives” label dominating fridges and pantries across the nation, society’s obsession with all things natural and whole persists. Yet, despite research which shows organic fruits and veggies don’t truly provide more nutrients, growing numbers of people remain willing to pay large amounts of money and sacrifice convenience in order to hop onto the organic bandwagon. People view organic things as real because they lack the artificial byproducts of human creation (such as pesticides and unnatural fertilizer). So, perhaps it is less so that organic foods entrance people with their many health benefits, but that people place great emphasis on the value of authentic things: real food and,
We as a world, waste so much food. “In 2010 133 billion pounds of edible food at the retail and consumer level went uneaten (1,249 calories per person per day) with about two-thirds of this waste attributed to consumers” (Qi & Roe, 2016). Much of the produce is essentially “thrown out” because grocery stores want to sell the perfect produce. If an apple has a bruise because it fell from the tree it cannot go into the grocery store. Instead it goes to a waste land, farmers market, or even donated. This idea was something I did not think about at all. However, after watching this film I was able to value a Farmers Market so much more. I do not wish to continue the idea of perfect produce, therefore I will ensure I get my future produce from local growers. This film truly changed my perception of food in
Steven Shapin is an expert when it comes to telling people the reality of the situation. In his, article “What Are You Buying When You Buy Organic?” Shapin exposes and explains the truth behind the word organic. He explains that our view on organic is not a reality. The small farms that we picture in our heads are really just big business in disguise and these big businesses are trying to do good by supposedly not using harmful pesticides. Which are supposed to not damage the environment but in reality they are probably not making any sort of difference. Some people care about the environment, while others are buying taste when it comes to organic food but using different pesticides are going to help the taste, only freshness tastes the best.
Food Inc. is a documentary displaying the United States food industry in a negative light by revealing the inhumane, eye opening, worst case scenario processes of commercial farming for large corporate food manufacturing companies. Food Inc. discusses, at length, the changes that society and the audience at home can make to their grocery shopping habits to enable a more sustainable future for all involved.
YourDictionary. "Examples of Ethos, Logos, and Pathos." YourDictionary. N.p., 21 June 2016. Web. 01 Mar.
Lefroy, Nichola, and Marj Lefroy. "Top 10 Reasons Not to Go Organic – and Why to
The term “organic” is almost everywhere in modern society, whether it’s used to promote a product or it’s debated on whether it really benefits the human diet. Organic food is heavily debated on as it appears more and more in local grocery stores and farmers markets begin to populate, it raises questions such as “Is organic food better than food grown with pesticides and biologically engineered genes?” and “Are there benefits to eating organically over foods grown in any other way?” In terms of what data and results show in research may help lead to answers to most of the heavily debated issues throughout discussions on organic food.
Organic food is food that is grown without any pesticide or fertilizers. In recent years, sales for organic foods are increasing every year. A lot of people go to supermarkets in order to buy some organic foods, because they think that organic foods are healthier than conventional foods. People purchase organic foods for different reasons such as personal health, the quality of organic foods, and taste, but the most important reason is personal health. The topic that whether organic foods have more benefits or not is very controversial for a long time. Maybe some people believe that organic foods are beneficial to human health, but some other people disagree with the viewpoint, so buying organic foods depend on people’s choices. People believe organic foods are healthier because they generally think organic foods have less pesticide and fertilizer residue, more nutritional values, and are beneficial to environment.