Importance Of Tourism In Tourism

A process can be understood with the help of its activities and their interrelationships. This process flow can help in identifying bottlenecks or failure areas. And any improvement in these activities and flows would improve the whole process. Processes can be improved either by setting a standard for each activity and finding the correct flows to reach these standards or by continuously upgrading the process against its own benchmarks. All activities in a process are important and can be divided into front-end and back-end activities. Front-end activities are visible to tourists while back-end are not visible but affect the former. Each activity can be broken down further for in-depth analysis. This may unveil the real problem areas that

participation of tourists in the services is becoming acceptable across all sectors. For example, tourists themselves check availability of seat in flights, seat in trains, rooms in hotels and their respective prices through websites without the help of any tour operators or travel agents. Direct service is also an important development in service process in tourism. Information and communication technology (ICT) has made it easier for the marketers to reduce the complexion of the channel of distribution and sell directly to buyers. This can be done through call centres and interactive websites. A large numbers of tourism service providers are enjoying benefits of this

It is important in two distinct ways firstly, as the environment in which the sales takes place and secondly, the environment where the product is consumed. The first case relates to the environment in which after purchasing the product the customer cannot be sure that whether they will enjoy the product or not. In the meantime, their expectations and emotions are influenced by factors such as the layout of the room, the furniture, lights, temperature, noise level, and other factors like the brochure of the company. The second case relates to the environment in which the product is being experienced particularly important in securing repeat business thus extensive facilities that prove to be physical evidence are provided to attract and encourage the customers. The tangibles provided for this purpose may include flat beds in business class, Wi- Fi connection in hotels, hotels providing laptops on request, internet access, customized meals on board, etc. as complimentary for the corporate