The Importance of Marketing Communication in Business

1. Introduction

Marketing communication is very important strategic part of any marketing process. Communicating with your customers enables you to deliver your message to them so that they will react to it. Therefore, marketing communication is not just a way companies interact with their customers, but also integrated model of relationships within the company.

2. Intercultural communication

Each and every culture in the world has its own regulations for communication. One thing people should understand that there is no common form of communication between different cultures. The cross-cultural communication tries to identify how people from different cultures and countries behave, interact and understand the world that surrounds them. The results of the studies are used in the “real life” situations, for example how to find cultural balance between people from different countries within a specific business sphere. The theories found by the scientist has been used and are still used in many fields like business, management and many other spheres of communication between different cultures. As the business world has become a real international place, the use of intercultural knowledge had increased dramatically. All of the international companies need to know what is the best way to structure them, how to manage the staff and the most important how to reach its clients in the best possible way.

The intercultural communication helps companies to see on which problems they should have to concentrate in order to have successful relationship with its customers all around the world. Most of the time the cross-cultural mistakes happen when companies are taking part in communication with new and different cultures for launching new p...

... middle of paper ...

...ongue so it is better to rely on the written English than on the spoken English of the most clients.

4.5. Check on Yourself

Everyone who is good at inter-cultural communicating takes time to improve on their management skills, communication skills and self-motivation by getting feedback and considering it – becomes successful.

5. Conclusion

As today’s world has become more globalized the competition arose and if the companies want to preserve their place in it, they should pay a lot of attention to communication in their marketing strategies if they want to become successful, because without doing it, every company can easily offend their customers , lose their workers or even become bankrupt. The role of marketing communication is also very important because it is the basic source that lets the customer know about the existence of a product on a general basis.