My personal project will be a report on how to create an event on a budget. I will outline the importance of having an event budget in place as well as outline creative ideas in creating a successful event on a budget. Planning an event can also lack creativity so this report will cover creativity vs. budget in event planning.
Marking Criteria
• Outlines importance of having an event budget 5 MARKS
• Illustrate a broad range of creative and innovative event ideas on a budget
5 MARKS
• Outlines benefits and challenges of creating an event on a budget
5 MARKS
• Outlining the importance of creativity in events 5 MARKS
Our society is evolving at a fast pace. We require more skills, knowledge and creativity more than ever before. Those who are incapable of change will be left behind and organisations will be forced to replace them with people that are more receptive to creative and innovative thinking. It is not organisations that adapt to change; rather it is the people within organisations who are required to change. Therefore, it is not surprising that a number of studies and reports have identified creative thinking and creative problem solving as fundamental workplace skills. (Kaufman, Sternberg 2010).
In the event industry, the planner is not just creating an event, they are creating an experience.
For most associations, events represent a major revenue stream that can be significantly impacted by downturns in the economy and
cost cutting in members’ organisations. There are, fortunately, ways to continue to offer top-quality events without raising registration fees or expanding event budgets. (Donaldson and Faucher, 2013)
The importance of an event budget
Creating ...
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... – by Rachael Cotton, head of trade and corporate sales, Alton Towers Resort. Available at: http://www.eventindustrynews.co.uk/2013/04/09/top-challenges-for-event-organisers-in-2013-by-rachael-cotton-head-of-trade-and-corporate-sales-alton-towers-resort/ (accessed 28 November 2013)
Taylor, M. 2013. Micenet Australia, Why creativity in events is imperative. Available at: http://mice.net.au/events-why-creativity-in-events-is-imperative/
(Accessed 2 December 2013)
Waddle, J. 2010. The Center for Association Leadership, Creative Ways to Stretch Your Food and Beverage Budget.
Available at: http://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=48534 (accessed 4 December 2013)
Zaryn, 2013. Nobodies Crew. 5 Event Promotion Ideas on a small budget Available at: http://www.nobodiescrew.com/2013/08/event-promotion-south-florida/ (accessed 1 December 2013)
event yet he chose to put his business first. This should be a part in
the event is projected to be held on Saturday, 23rd of September. The goal is to raise enough
Zhou, Q., Hirst, G., & Shipton, H. (2012). Promoting creativity at work: The role of problem-solving demand. Applied Psychology: An International Review, 61(1), 56-80. doi:10.1111/j.1464-0597.2011.00455.x
The United States economy is an ever-changing and dynamic system. It is a structure that is made up of people who make critical financial decisions every hour of every day. Every organization, from Wall Street giants to the guy selling hot dogs on the street, is effected by the movements of the overall economy. These economic movements, or trends, can push sales for some, or put others out of business. Though they are intangible, these forces can still be measured, studied, and presented in the form of economic indicators. They can take the form of anything from the productivity of the overall economy, to the supply of money in it. This paper will review the economic indicators Consumer Sentiment Index and the Unemployment Rate and see how they affect theme park giant, Six Flags.
The first of the two careers to be analysed is an event manager, sometimes also called event organisers or event planners. Prospects UK (2012) describes event managers as being the ones responsible for event production from its conception, right through to its completion. This can include the initial planning and organisation of the event, the development of a management plan to assist in the preparation (Gascoyne Development Commission, n.d.), and the coordination of all aspects of the event on the day its being held (Prospects UK 2012). This career was chosen as I feel like I would enjoy the creative aspects of planning my own unique, memorable and enjoyable events.
A company's budget serves as a guideline in planning and committing costs in order to meet tactical and strategic goals. Tactical goals such as providing budgetary costs for daily operations, and strategic objectives that include R&D, production, marketing, and distribution are all part of the budgeting process. Serving as a guideline rather than being set in stone, the budget is a snapshot of manager's "best thinking at the time it is prepared." (Marshall, 2003, p.496) The budget is a method in which to reign-in discretionary spending, and will likely show variances between what costs have been anticipated and what costs are actually incurred.
I believe that all of the budget categories are extremely important to the organization. First, I believe it would be best to start with the people because grooming someone’s skills and learning to benefit from someone’s talents may take a while. Additionally, we want the clients of our group to be the main focus and it is important for the community to change their mind about passing these wonderful people over. Supplies will always be important because no one can get through a meeting without pens or paper. Space will be vital because there must be a place to meet for our organization’s development. Later on I can see things like equipment and miscellaneous
Customers seek event planners to assist in some aspect of an event, whether that event is celebration, business conference, promotion or rallies, or commemorations. Often individuals find that they lack the expertise and the time to plan events themselves. Most people who employ event planners for these types of parties are in the middle- to upper-income levels and have some spare income but no spare time. While the nature or reason for events will vary, there is basic framework that with a little customizing, will match the needs of each customer. ABC Events will focus on celebration of family events. This company will goal is to develop a package of services that meet the needs of customers. There are five reasons a customer can benefit from hiring ABC Events.
Event planning process is a process that the event planners should follow in order to make the event run smoothly and help to avoid problems that could be occurred in the event. According to Shone and Parry, there are 5 main components of the event planning process, which are objective and getting started, planning (draft outline plan), organizing and preparing the event, implementing and divestment/legacy.
I had to plan fun events, but also make them very inexpensive. This was an
Not only is this a key part of the film but also very important skills to have in the business environment as it is always changing which is why employees as well as employers have to be able to think on their feet in order to overcome unplanned obstacles that they may be faced with. Contingency plans using creativity and problem solving is essential for the business environment. An example of these skills in the movie would be when Billy and Nick lose their jobs and Billy then thinks creatively in order to get the two of them jobs at Google which solves their problem of being unemployed. Another example creative thinking and problem solving is after Nick and Billy’s group return from the club, which was on the same day as the group’s due date for the app challenge, is when Lyle wants to send a message to the girl from the club when he is drunk and this is where the group comes up with their app idea of having to answer questions when you are drunk in order to be able to send a message. This is also an idea of the SCAMPER method as substituted ideas for the app challenge since the previous night, they combined their knowledge of creating an app idea with the necessary resources, they adapted the idea to suit the needs of the app users, they modified it in order to improve it, they eliminated ideas that would not work for the app since
Carnival’s strategy focused on the "Fun Ship" concept, beginning with the Mardi Gras, which targeted people of all ages. In recent years the driving force behind why a person needs to take a vacation has changed. Today vacationers look to get away from everyday stress, and opt for a stress-relieving cruise.
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
The job of an event planner is much more than hanging up streamers, laying table clothes down and checking the quality of the lights. Event planning requires tedious work and strenuous planning. Also called meeting and convention planners, they do everything involved with making sure these events go as anticipated. This includes, working with the client to choose a fabulous and affordable location, hiring quality caterers, selecting perfect entertainment, and even arranging lodging and transportation for attendees who are visiting from afar (McKay). The goal of an event planner is to make sure the event runs very much as anticipated, which includes multiple plans to combat what-if scenario, because no event will ever run exactly as planned.
After researching the impacts events have on regional development I have come to agree with the statement ‘The events industry is an effective and appropriate vehicle for facilitation of regional development’. The significance of this thesis is to critically discuss and demonstrate an understanding of the relationship between the events industry and regional development while also providing an understanding of the history of events and the increasing significance of the event industry in contemporary society. Real life examples from around the world are used to recognize and justify the event industry as part of the tourism sector and explore specific implications to event management. Various sectors of the events industry are identified and discussed to support the theoretical discussion on how the events industry is an effective and appropriate vehicle for facilitation of regional development.