Importance of a Slogan

1049 Words3 Pages
bulb-icon

Recommended: Up from slavery an autobiography booker t washington

Canon uses the slogan “See what we mean,” to market their cameras to consumers, amateurs and pros alike. This slogan is powerful because it is easy to remember, yet captures the attention of readers to check out what Canon really means in their slogan. This persuades consumers to buy a camera to check out things like image quality and performance. Likewise, Booker T. Washington tries to captivate his listeners, the black people and white people, through his powerful slogan “Cast down your bucket where you are” (450). Booker T. Washington uses literary devices as persuasive tools throughout Up from Slavery to prove to white people that the newly freed slaves are vital to their economy, to ensure the black people that freedom is present, and to form connections between the white people and black people.
Booker T. Washington uses a variety of metaphors to convince the white people that the newly freed slaves are the catalysts for their economy and have not changed from before. Washington stresses the importance of the black people to the white peoples as he commands them to “Cast it down among the eight million of Negroes whose habits you know” (450). The whites are looking for new labor to fill the positions opened by the freeing of the slaves, and Washington replies to look no further than the freed slaves. Through “casting it down” where they are, the white people can still gain prosperity through hiring the people they had once enslaved, without going distances to find what they need. With this he proves that the black people are vital to the economy and prosperity for America, enslaved or freed. Furthermore, Washington first sets the scene for the white people about the black people’s situation, making it a dark and dreary scene...

... middle of paper ...

...ves a point, that one person may have an accident and need help quickly. Many businesses and politicians use slogans as a way to attract people, usually a wide variety of people, to fulfill their mission, whether it be to buy a product or to support their view point. These slogans shape our life every day, influencing what we buy or what we do, sometimes without us noticing. Slogans are important because they mold our lives and help promote business.

Works Cited

Canon - See What We Mean. Youtube. Canon, 16 June 2013. Web. 1 Dec. 2013.

"Life Alert's Slogan 'I've Fallen, And I Can't Get Up!®' Ranked Number One on USA TODAY's List of Most Memorable Ad Campaigns." PRWeb. Vocus, 6 Aug. 2007. Web. 02 Dec. 2013.

Washington, Booker T. "Up from Slavery." 1901. The Norton Anthology of American Literature. Shorter 8 ed. Vol. 2. New York: W.W. Norton, 1998. 449-56. Print.

Show More
Related

  • Having Our Say by Sadie and Bessie Delany

    1098 Words  | 3 Pages

    Franklin, J., Moss, A. Jr. From Slavery to Freedom. Seventh edition, McGraw Hill, Inc.: 1994.

    Read More

  • Were Black Americans Made Free and Equal by the Abolition of Slavery, 1865-1915?

    677 Words  | 2 Pages

    While the formal abolition of slavery, on the 6th of December 1865 freed black Americans from their slave labour, they were still unequal to and discriminated by white Americans for the next century. This ‘freedom’, meant that black Americans ‘felt like a bird out of a cage’ , but this freedom from slavery did not equate to their complete liberty, rather they were kept in destitute through their economic, social, and political state.

    Read More

  • George Washington-Founding Father?

    1179 Words  | 3 Pages

    When in reality, how can a slave-owning President be a hero to Black Americans today? Similarly, Americans of native descent today could not worship Washington, if they knew explicitly how he had treated their ancestors. However textbooks do not explicitly reveal these faults, and even if they give some indication the authors make sure to justify Washington to the best of their ability. Many Americans fail to know very little about the claims of Washington’s greed for wealth, his inability as a politician and President to speak before the Senate and Congress, and the debate to whether he was as good a General as is commonly believed. In addition to these forgotten flaws and human frailties; are the purely fabricated tales of Washington’s childhood, which are still retold to children today.

    Read More

  • Booker T. Washington's Up from Slavery

    1462 Words  | 3 Pages

    This book was a very enjoyable book to read. I would highly recommend all people to read Up From Slavery to see the impact Booker T. Washington had on the African American civil rights that are present in the United States today. I believe that Up From Slavery showed how blacks improved their economic situation through gaining education.

    Read More

  • State Farm Ad Analysis Essay

    1350 Words  | 3 Pages

    The first essential thing to an ad is to have you logo on it. Angela West writer of ‘5 tips on How to Write a Killer Slogan’ says the logo will promote brand identity (1). The young well educated, professional adults have probably seen a State Farm commercials with J. K. Simmons. The logo of State Farm will be familiar sight with the young professional adults. This is good for State Farm because the reader will with no doubt read the ad due to them being familiar with the State Farm logo. Second State Farm then keeps it simple with their logo ‘INSURE YOUR NOW, ENSURE YOUR FUTURE’. Most young, professional, well-educated adults are busy with life. If an ad had a long slogan most people would not read it; due to the time it would take. West says you should keep the slogan short, simple, and words like ‘olfactory’ should be avoided (3). State Farm fallows this by keeping it short with 6 words. The ad is also simple, by saying if you insure with them you will be safe in the future. The final critical thing to do in the wording of an add is not to sound pushy or over sealing it. West says “this is a fine line to walk because you still want to present the idea of quality product without coming off as being too pushy” (5). State Farm does not do this in their ad. The ad doesn’t try to force feeding you information on what they will do to help you have a good retirement. The ad by State Farm has good writing in their

    Read More

  • Use of Ethos, Pathos, and Logos in a Vicks NyQuil Advertisement

    1198 Words  | 3 Pages

    It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.

    Read More

  • Frederick Douglass

    992 Words  | 2 Pages

    *Frederick Douglass, "Narrative of the Life Of Frederick Douglass," in The Classic Slave Narratives, ed. Henry Louis Gates, Jr. (New York: Penguin Books, 1987)

    Read More

  • A Raisin in the Sun: The Duality of African-America, George Murchison and Joseph Asagai

    1367 Words  | 3 Pages

    “The history of the American Negro is the history of this strife, – this longing to attain self-consciousness, manhood, to merge his double self into a better and truer self. In this merging he wishes neither of the older selves to be lost. He would not Africanize America, for America has too much to teach the world and Africa. He would not bleach his Negro soul in a flood of white Americanism, for he knows that Negro blood has a message f...

    Read More

  • Essay On Slave Trade

    1329 Words  | 3 Pages

    Since the beginning of slavery in the America, Africans have been deemed inferior to the whites whom exploited the Atlantic slave trade. Africans were exported and shipped in droves to the Americas for the sole purpose of enriching the lives of other races with slave labor. These Africans were sold like livestock and forced into a life of servitude once they became the “property” of others. As the United States expanded westward, the desire to cultivate new land increased the need for more slaves. The treatment of slaves was dependent upon the region because different crops required differing needs for cultivation. Slaves in the Cotton South, concluded traveler Frederick Law Olmsted, worked “much harder and more unremittingly” than those in the tobacco regions.1 Since the birth of America and throughout its expansion, African Americans have been fighting an uphill battle to achieve freedom and some semblance of equality. While African Americans were confronted with their inferior status during the domestic slave trade, when performing their tasks, and even after they were set free, they still made great strides in their quest for equality during the nineteenth century.

    Read More

  • The Narrative of the Life of Frederick Douglass: The Formation of Identity

    2136 Words  | 5 Pages

    Douglass, Frederick. “The Narrative of the Life of Frederick Douglass.” The Classic Slave Narratives. Ed. Henry Louis Gates Jr. New York: Penguin Group, 1987.

    Read More

  • Rhetorical Analysis Of Speech By Booker T. Washington

    188 Words  | 1 Pages

    A graduate from Hampton Institute in Virginia and a notable teacher, author and speaker, Booker T. Washington in his speech, The Atlantic Exposition claims that the people of the south should encourage a new age of prosperity and racial equality through taking advantage economic opportunities. Washington begins his argument by comparing the size of the African-American population “One third of the population of the South is of the Negro race” to the Caucasian people of the south; second, he uses a frame story to portray his point that if you “‘Cast down your bucket where you are’” the Caucasians and African-Americans can benefit each other; finally, he wraps up his speech by stating calling his audience to action to reach out to their neighbors

    Read More

  • Rhetorical Analysis Of In The Dove Self-Esteem Project

    1194 Words  | 3 Pages

    In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .

    Read More

  • Analysis of Black Awakening by Robert L. Allen

    1871 Words  | 4 Pages

    “Black Awakening in Capitalist America”, Robert Allen’s critical analysis of the structure of the U.S.’s capitalist system, and his views of the manner in which it exploits and feeds on the cultures, societies, and economies of less influential peoples to satiate its ever growing series of needs and base desires. From a rhetorical analysis perspective, Allen describes and supports the evidence he sees for the theory of neocolonialism, and what he sees as the black people’s place within an imperial society where the power of white influence reigns supreme. Placing the gains and losses of the black people under his magnifying glass, Allen describes how he sees the ongoing condition of black people as an inevitable occurrence in the spinning cogs of the capitalist machine.

    Read More

  • The Ways Advertising Seeks to Influence Us

    599 Words  | 2 Pages

    the same slogan for a long period of time and it will be on all their

    Read More

  • Up From Slavery, by Booker T. Washington

    1135 Words  | 3 Pages

    Booker T. Washington was a young black male born into the shackles of Southern slavery. With the Union victory in the Civil War and the Emancipation Proclamation of 1863, Washington’s family and blacks in the United States found hope in a new opportunity, freedom. Washington saw this freedom as an opportunity to pursue a practical education. Through perseverance and good fortunes, Washington was able to attain that education at Hampton National Institute. At Hampton, his experiences and beliefs in industrial education contributed to his successful foundation at the Tuskegee Institute. The institute went on to become the beacon of light for African American education in the South. Booker T. Washington was an influential voice in the African American community following the Civil War. In his autobiography, Up from Slavery, Washington outlines his personal accounts of his life, achievements, and struggles. In the autobiography, Washington fails to address the struggle of blacks during Reconstruction to escape the southern stigma of African Americans only being useful for labor. However, Washington argues that blacks should attain an industrial education that enables them to find employment through meeting the economic needs of the South, obtaining moral character and intelligence, and embracing practical labor. His arguments are supported through his personal accounts as a student at Hampton Institute and as an administrator at the Tuskegee Institute. Washington’s autobiography is a great source of insight into the black education debate following Reconstruction.

    Read More

More about Importance of a Slogan

Open Document