INTRODUCTION
It was incorporated ion 24th august 1910
Diversified business segments: Fast Moving Consumer Good (FMCG), Hotels, Paperboards, Paper and Packaging and Agri-Business.
ITC’s annual turnover stood at $7 billion and market capitalization of over $34 billion.
Positioning of ITC- TOUCHING UR LIFE EVERYDAY
Has diversified its range like into hotel, cigarettes, personal care, safety matches, agriculture industry, it, package and foods, stationery, branded apparel
1. ITC Limited public conglomerate company headquarters in Kolkata, India.
2. It started off as the Imperial Tobacco Company.
3. Registered to Indian Tobacco Company in 1970
4. I.T.C Limited in 1974.
ABOUT ITC:
TYPE- PUBLIC
INDUSTRY- CONGLOMERATE
FOUNDED- AUGUST 24, 1910 AS IMPERIAL TOBACCO COMPANY OF INDIA
FOUNDER- HENRY OVERTON WILLS
HEADQUARTERS- KOLKATA, WEST BENGAL
CHAIRMAN- YOGESH CHANDLER DEVESHWAR
REVENUE- US$ 7BILLION-2010
EMPLOYEES- 29000-2012
PRODUCTS-TOBACCO, HOTELS, PAPERBOARDS AND SPECIALITY PAPER, PACKAGED FOODS, IT, BRANDED APPAREL, PERSONAL CARE, STATIONERY
COMPETITORS-MTR, HUL, PNG, BRITANNIA
MISSION AND VISION-
ITC Mission-
To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.
ITC Vision-
Sustain ITC;s position as one of India’s most valuable corporations through world class performance, creating growing value for Indian economy and company’s stakeholders
ITC PRODUCTS & BRANDS-
Tobacco products
1. Cigarettes: In 2012- 13, ITC earned a revenue of Rs. 27,136
2. Foods: Sales of Rs. 4,600 crores 4 categories in Food business: Staples, Snack food, Ready to eat foods and Confectionery.
3. Lifestyle Apparel: Wills Lifestyle and John Players.
4. Stat...
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...acco company causes is a little less
It should innovate in tabacco industry to emit less pollution in the environment.
CONCLUSION-
ITC promoting their brands through advertisement campaign & door to door promotions.
ITC knows how to play well on their strengths that’s what they do.
The products are of many varieties and people have a choice to choose from them.
ITC do a lot of things for the environment.
The employees of the organization believe in providing quality service to its customers.
BIBLOGRAPHY-
Oswald, C. and Grant, D. (1996), Organization Development, 9,99-120, Pitman, London.
Schaffer, R.J. and Thomson, H.M., (1992), “Successful Company reviews, Havard Business Review, January
Schien, G.H., (1969), Customer Services and Support, Prentice Hall: London
Jackel, Ben, K. (1996). Introduction. Available: http://www.itcportal.com/. Last accessed 21 Nov, 2006.
Stephen King’s short story "Quitters, Inc." involves a smoker trying to kick the habit, and getting results no matter the means. Dick Morrison meets Jimmy McCann, an old friend, in the bar of the Kennedy International airport. McCann has stopped smoking, gained a promotion, and become physically fir since the last time they met. He tells Morrison about an agency that helped him quit smoking and gave him a business card for Quitters, Inc., which Morrison just put in his wallet. A month later he sees the card fall out of his wallet and decides to go see them. Upon going to Quitters, Inc., Morrison meets Vic Donatti, the man in charge of his case. Morrison signs a contract saying that he won’t reveal anything they do in the course of his treatment. Donatti tells Morrison that he will never smoke again after that day. When he goes back for his next appointment, Donatti starts by punching the cigarettes Morrison had on him whilst still smiling. Donatti then reveals how much they know about their clients by referencing Morrison’s handicapped son who he told them nothing about. Donatti tells him that he is a pragmatist, or someone who is oriented towards the success or failure of something through practical means. Donatti shows Morrison that a rabbit can be taught that eating food will cause an electric shock to occur and therefore after enough aversion training the rabbit will starve itself to avoid the shock. Donatti then explains the various ways they discipline their clients for slipping up, the tenth and last being death. They guarantee you won’t ever smoke again. After a series of non-smoking, Morrison slips up, his wife is kidnapped, and he is called in to watch her get electrocuted for thirty seconds. Afterwards she tells him that she understands what they are trying to do. After months of not smoking Morrison gains weight and Donatti says that if he can’t lose it they will cut off his wife’s pinky finger. After that Morrison passes on the Quitters, Inc business card to a man known only as Crony, and tells him they changed his life. Years later Morrison and his wife meet McCann and his wife at a theatre. When he shakes the hand of McCann’s wife he notices something is wrong. Later the realization hits him that she only had four fingers; her pinky was missing.
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