The Impacts of Fast Fashion and Technology on the Fashion Industry

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This essay will discuss Fast Fashion and the Impact of Technology. I will focus on the different levels of the market, the effect of fast fashion on fashion design, how copying effects high end designer brands and the impact of technology on the fashion industry. There are three different sectors in the fashion industry. These are Haute Couture, Prêt- à-Porter (Ready to Wear) and High Street (Mass Market.) There is a huge difference between the three sectors ranging from the cost, manufacturing, design and its customers. 1. Haute Couture Haute couture can be referenced back as early as the 1700s. Rose Bertin, the French fashion designer to Queen Marie Antoinette, can be credited for bringing fashion and haute couture to French culture. French leadership in European fashion continued into the 18th century when influence was sourced from art, architecture, music, and fashions of the French court at Versailles were imitated across Europe. Visitors to Paris brought back clothing that was then copied by local dressmakers. Stylish women also ordered fashion dolls dressed in the latest Parisian fashion to serve as models. As railroads and steamships made European travel easier, it was increasingly common for wealthy women to travel to Paris to shop for clothing and accessories. French fitters and dressmakers were commonly thought to be the best in Europe, and real Parisian garments were considered better than local imitations. ‘Haute Couture, or High fashion, refers to the creation of exclusive custom-fitted apparel. Wearing Haute Couture is a very expensive way of life, It is manufactured by using expensive, often unusual fabric and produced with extreme attention to detail and finishe... ... middle of paper ... ...hough technology has advantages and disadvantages within the fashion industry it is obvious in this day and age that the technology that we have plays a vital function in the work force of this industry. As mentioned, the three main sectors Haute Couture, Ready to Wear and High Street have contributed to the development of fast fashion in different ways due to their various traits. Bibliography & References • Haute Couture News (2011) What is Haute Couture? [online] Available at: http://www.hautecouturenews.com/what-is-haute-couture/ [Accessed 23 March 2014] • Hollander, A. (1992) The Modernization of Fashion Design, Design Quarterly: Walker Art Centre. • Kilkenny, N. (2014) ‘Fast Fashion and Copyright’, Lecture, March 2014, Griffith College, Dublin. • Nudelman, Z. (2009) The art of couture sewing, New York: Fairchild Books.

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