The Impact of Women on the NFL

1486 Words3 Pages

When people talk about the impact of women in professional sports, they mention one huge concept: Marketing. Marketing to women is a tremendous source of profit for professional sports, but the impact of how women would respond recently became knowledge. However, now the marketing programs of the different professional sports, including the NFL, need to change their approach on marketing to women. Because the NFL still lacks sales to women compared to other professional sports in America, the NFL needs to change their viewpoints on the experience of women in the stadium and the variety of merchandise available for females. When the discussion about how the United States is different from other countries comes up people are quick to say football, the American way, but more specifically the NFL. The NFL, which stands for National Football League, was birthed in 1922 after changing its name from the American Professional Football Association (NFL 2013). Since the birth of American football, fans and players raised the NFL to become the most popular sport worldwide. According to Isidore (2013), the NFL had a profit of $9.5 billion, the highest of all American professional sports. The profit, however, barely comes from sales produced by women merchandise. “MLB [Major League Baseball] led all sports with $5 billion in retail sales in 2010, with Collegiate Licensing Company behind at $4.3 billion. The NFL lagged at about $3.3 billion,” (Dosh 2012). However, the NFL reached double-digit growth in 2011 when it pertains to women. The NFL did experience all-time highs in the 2011 season when it came to women. According to Dosh (2012), the number of American women participating in fantasy football doubles and TV rating increased from 3.7 to... ... middle of paper ... ...nnan/2013/09/04/nfl-raises-its-game-with-women-consumers/ Chanel. (2012, August 5). Website. Retrieved from http://thefashionguru.wordpress.com/2012/08/15/nfl-launches-its-my-team-nfl-womens-apparel-campaign/ Dosh, Kristi. (2012, February 3). Website. Retrieved from http://espn.go.com/espnw/news-commentary/article/7536295/nfl-finding-success-targeting-women-fans-merchandise-fashion Freeman, Mike. (2013, August 23). Website. Retrieved from http://bleacherreport.com/articles/1744945-nfl-ref-sarah-thomas-will-break-glass-ceiling-because-shes-too-good-not-to Hershberger, D., Shaunna. (2012, September 16). Website. Retrieved from http://www.timesleaderonline.com/page/content.detail/id/541169/Women-to-the-NFL--We-are-REAL-fans-.html?nav=5008 Isidore, Chris. (2013, February 1). Website. Retrieved from http://money.cnn.com/2013/02/01/news/companies/nfl-money-super-bowl/

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