The Impact of Online Banking on Bank Operations

2085 Words5 Pages

Bank net India (2006) conducted “An online survey on 316 ATM users” survey is limited to India to get insight into users‟ perceptions. It is concluded from the survey that the most use (56%) of ATM services is for bill payments and pre-paid mobile recharge where 64% respondents feel comfortable with depositing cash/cheque through ATM but they have to wait in long queues and find no money left in the machine Sakkthivel A.M. (2006) Providing a specific focus to identify the impact of demographics in influencing Indian Internet users in consuming different services online. The survey is conducted of 570 internet users of Bangalore. The study reveals that age and occupation have significant impact on consuming different categories of services online. The study also shows the significance of demographics influence on online consumption of services in the growing Indian market. There are enormous opportunities present for online marketers to tap the potential of rapidly increasingly online market space in India. Poon, W.C.(2008) Providing a specific focus to User’s adoption of e-banking services: the Malaysian perspective The result of this study shows that perceived usefulness, perceived ease of use, consumer awareness and perceived risk are the important determinants of online banking adoption. Study concluded that usefulness, ease of use of the system awareness about online banking and risks related to it are the main perusing factors to accept online banking system. Murali R., Richard S., Nafis A. and Mudiarasan K. (2008) “Evaluate consumer perceptions on quality of e-services and Internet banking adoption in Malaysia. The data is collected from 150 retail banking customers of the Klang Valley area. Results show that Internet banking users and non-users have different expectations towards e-service quality preferences. Not all of the dimensions are preferable by the respondents. The study also discusses implications and recommendations to improve Internet banking service quality in Malaysia. Qureshi T.M., Zafar M.K. and Khan M.B. (2008) Evaluate the customer acceptance of online banking Study concludes that majority of customers are accepting online banking culture because of many favorable factors, usefulness, security and privacy are the main perusing factors to accept online banking system in Pakistan. The other factor is amount of information which is provided to the customers by different means like advertisement through print and electronic media about online banking is useful in customer acceptance of online banking in Pakistan. These factors have a strong and positive effect on customers to accept online banking system.

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