Under the current capitalism society and material culture, people tend to form their identities through consumption, this means more than to consume products which are needed to survive, consumption can also link to self-identity formation and expression. People are imperceptibly influenced by the mass media that self-identity can be shaped and formed through consuming specific products. Therefore it can be said, fashion is an important element of identity formation. Young people are commonly feared of being seen as outdated and seek for acceptance from the peers and the society. According to Erikson’s theory of personal social and personal development adolescences and young adults see peers as a critical influence, acceptance of peers can lead to security of identity and self-esteem. This essay is going to examine how young people shape or form their identities through the consumption of fashion. Youths tend to shape their identity through different styles or ways of dressing, differentiate themselves from others and express their feeling or identity through fashion.
Young people need more attention or acceptance from others comparing with people at other stages, as youths are experiencing a process of being adults. The formation of identity can be exemplified through fashion. Young people tend to establish their identities through the way they dress. As Hall,S (1997) stated, visible objects, like clothes may have a simple physical function, that is to cover the body and protect it from weather, however clothes also have a function which can double up as signs, which construct a meaning and carry a message. Fashion can also be a language that makes clothing possible become a self-communicative device at our disposal, plays a...
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...protecting it from weather. Youths may represent themselves with choices of fashion, maintain the acceptance from peers by dressing along with the fashion, differentiate themselves with stylish or luxury goods, and express themselves with preferences of clothing. The choices of young people may be affected by the trend, society, and the media. However, choices may also be a source of anxiety. For instance, that a function of advertising is to assuage the self-doubt that accompanies choice. Consumption would be a much less pleasurable practice if it was both subject to ever-expanding free choice and the decisions made were fundamental components of a reflexive process of identity-formation. Consumption may be anxiety-provoking for some groups; there is a real element of risk involved in choosing inappropriately. But there are many mechanisms that serve to compensate.
This past month I made my last visit to the popular teenage/college student retail store Abercrombie and Fitch. Finishing up some back to school shopping, I was on a quest for jeans, and I knew the place to get them. My last two favorite pairs were from Abercrombie and Fitch, and I was planning on buying the same kind once again. Happy and relieved that I would not spend the afternoon ransacking the mall for one pair of jeans, I entered the store to the pulsating beat of techno dance music. In front of me was the teenage Mecca of what is truly hip -- the first thing I noticed were the life-size pictured that covered the walls -- half-clad muscular and glistening young men, frolicking around with pouty faced but beautiful young women who were wearing either size 2 short shorts with bikini tops or 3 layered sweaters. The tables were covered with overpriced shorts, shirts, and sweaters, strewn about by desperate customers searching for the perfect outfit. The sales people who roamed the floors were definitions of cool themselves -- ranging from age 16-22, they modeled their employee discounts in a haughty way which encouraged the customers to strive for their ultra-hip look. And strive the customers did. What was the most noticeable upon entering the store (besides the blaringly loud music which made me wonder if I was at a clothing store or a dance club) were the herds of desperate young men and women, who seemed to range from age 12-25, strutting around the store and searching for anything that had the name A&F on it. I can only imaging how many nights of baby-sitting it would take some of these eager teenagers to buy one sweater. The young custome...
Something people might frequently worry about is self-identity, and how to express who they are. When looking for an outlet to do this, the easiest way to show what kind of person someone is, clothes are usually the first choice: a black t-shirt with a cynical saying, or maybe some skinny black jeans. Whether the advertising agencies created the personalities that come with clothes or took advantage of what was already there, clothes are often sold as something more than just clothes. Companies must ask how to convince consumers to buy their product instead of the competitors’, regardless of price difference. Particularly Levi’s jeans, a 150+-year-old American business, has been trying different approaches to packaging the type of consumers that buy their jeans.
Style is something that comes from within. If there’s anything absolute about style it’s that it holds you accountable to yourself at every moment. People understand that what they put on in the morning is the first thing that people notice about them (Garcia 6). The clothing you wear affects how you feel about yourself throughout the whole day. In fact clothing is the most principal means for identifying oneself in a public space (Crane 9). Clothes are supposed to give us a sense of security in presenting ourselves to society. Our personal identities focus on our own beliefs, goals and value systems, and our fashion comes in all forms. This form of identity can be expressed when people wear whatever they like because it makes them feel good about themselves and makes them feel happy, confident, less self-conscious and free from social expectations and
Clothing and personality are of importance because they go hand in hand by keeping an individual satisfied on an everyday basis. Everyone has their own attitude and sense of style, but regardless of the type of personality and clothing, they can affect the individual and those around them. Due to the denotation that society tends to tag along with divergent styles, affects an individual in the way that it can either construct a day memorable for affirmative or pessimistic reasons. Nicole Cooley emphasizes this idea in her article, “The Language of Clothes”, by relaying the experience of a little girl who found herself to be unattractive; consequently, composing dreadful days. There came a moment, though where this girl decided to wear her grandmother’s aged clothing, and through this she was able to see herself through her grandmother's eyes, now viewing someone beautiful and worthy of living (Cooley). Cooley expresses the fact that the clothing of one can affect their personality, explaining why so many people experience lousy days. A prime example being the little
The teenage years are a time when adolescents try out various personas, often trying out different styles of fashion. Adversaries argue that uniforms suppress an individual’s freedom of expression. However, the clothes that people wear, or can afford to wear, often classify the group by which they are acknowledged. As a result, many teens are outcast due to the fact that they cannot afford the latest trends in clothing. This rejection can lead to a number of problems for the outcast teen: depression, inability to focus on schoolwork, or just a general feeling of inferiority. School uniforms put everyone on the same level. According to Karin Polacheck (1995), “Uniforms help to create balanced diversity by alleviating racial and cultural tensions and encouraging values of tolerance and civility.” School Uniforms permit students to relate with one another without experiencing the socioeconomic barrier that non-uniform schools generate. More importantly, students are not criticized on how much they spent on clothes or how fashionable they look, but rather for their talents and their
Identity often refers to a sort of desperate quest or a deliberately confused search through both a mental and moral experience. However, Erikson approaches this idea as an experience that will almost be a surprise that sneaks up on one, rather than something that can be found. The process of identity formation is located in the core of an individual, and also in the core of ones communal culture. This process is ever changing and developing, but reaches a crisis during the stage of adolescence. At the earliest stage of the identity crisis there is an important need for trust in oneself and others. Adolescents, at this stage, look passionately for ideas to place faith in, and additionally, ideas, which seem worthwhile to prove trustworthy. Erikson explains, “at the same time the adolescent fears a foolish, all too trusting commitment, and will, paradoxically, express his need for faith in loud and cynical mistrust” (Erikson, p. 252). This stage of identity formation is very confusing to youth because of the pull between childhood and adulthood. The adolescent undergoes and inner struggle of whether they wish to follow certain morals and beliefs, and the fear of committing to a specific identity. The second stage establishes the necessity of being defined by what one can will freely. The adolescent is now looking for an opportunity to decide freely on one of the available or unavoidable duty and service, and is at the same time terrified of being forced to engage in activities, which may expose one to ridicule. This further adds to the confusion of adolescents and identity formation. An adolescent is torn between acting shamelessly in the eyes of his or her elders, out of free choice, than to be forced into activities t...
Nowadays, fashion has become a big status in the world. It has the power to be prominent to many. A lot of people, especially in the younger generation, not only follow the latest trends but has led them into believing that they should be someone they are not. For example, to change their look and/or to look
In society today, the clothing that someone wears is basically a billboard for his or her personal, or family's financial situation. For children in public schools, fitting in with the popular, or most fashionable people is probably the most important thing to them. When children are preoccupied wi...
Jenß, Heike. Dressed in History: Retro Styles and the Construction of Authenticity in Youth Culture. Fashion Theory: The Journal of Dress, Body & Culture 8.4 (2004): 387-403. Academic Search Premier. EBSCO. Web. 16 Feb. 2011.
Children use clothing as a form of identity, and when their families cannot afford the latest trends, it can lend itself to feelings of low self-worth and can even make children targets of bullying. Children are inundated every single day with advertising and marketing, and these kids are connected to media a good portion of their day. This allows advertisers to creep into our children’s lives and target them multiple times every day. Corporations are guilty of putting financial gain ahead of children’s health and well-being, and the fashion industry has been identified as one of these industries (L...
Generally, in the 60s people’s dressing was stilted, unattractive and confined (Tracy Tolkien., 2002). However, young people experienced the highest incomes period after the Second World War; therefore, they began to put more attention outside the basic human supply. Hence, the young boys and girls were start desired some fresh elements to add i...
There have been many instances where I am stopped and commented on what I’m wearing. Depending on a single item of clothing, I am either a “certified hippie”, “lesbian”, or “law student”. This has brought me to raise an important social question: How have fashion and advertising built identity stereotypes? Stereotyping can have a strong and negative impact on a person, especially younger generations that are now at an influential stage in their mental development. By subjecting them to these stereotypes based on what they wear, they may begin to think of and see themselves as society claims, rather than who they are or aspire to be. By conducting further research on stereotyping in fashion designs through their advertisements, the aim of this research is to understand the history and social ideas behind fashion. By thoroughly understanding the problem, a solution would be easier to reach. In order to gain further insight on the matter, two practitioners have been selected: Dr. Rebecca Arnold and Dr. Roman Meinhold.
Adults make their own choices and have the freedom to express themselves through the clothing and appearance. Restricting teenagers this opportunity to make their own choices leave them unprepared for the adult world. According to Erik Erikson, “Adolescents see clothing choices as a means of identification, and seeking an identity is one of the critical stages of adolescence.”5 Advocates of the school uniform argue that students can still express their individuality with their hairstyle, makeup, and accessories. The outfit someone wears is not the only thing they can use to express themselves to those around
First, a teenager always feels it is necessary to be just like everyone else. You may wonder why this is true. Well, if a teenager went to school dressed in their favorite style of clothing, they may feel like an outcast compared to everyone else. Why does this matter? Most teenagers do not like to stick out or be center of attention when it comes to their peers. Drawing attention can get them bullied for trying to be their own person. Silly, right? In the article Teenage Fashion: What’s Cool Now?, the article reads “Teens are more concerned with what their peers are wearing than anything else.” Fashion does not seem like that big of a deal to little kids and adults, but in a person's teen years, it is everything. Fashion shows off one's personality.
In former times teenagers find themselves expressing who they truly are by methods society sees as rebellion or protest. The beginning of this new era of rebellion began in the 1920’s with the United States reaching their industrialized peak. This rebellion was most found in the women. Women began to see and explore new fashion and styles rather than sticking to their mother’s old school ways of dressing. Womens hem line in dresses started to become shorter and shorter inventing the modernized skirt. Society found this absurd and schools began to fill with this new idea of fashion. Moving forward into more modern years, fashion was seen everywhere throughout the United States and mainly in public schools. Students began to experiment with their limited choices of appare...