Hundraj & Company is pioneer in Roasted Peanut retail in the city Navsari. We are trying to expand our business which includes setting up plant of peanut butter in Gujarat. Peanuts have significant nutrients and are consumed in diverse forms all over the world since long. Peanut butter is one such product consumed in huge quantities specially in western states since many years. It is not very popular in India and the domestic market is dominated by milk butter. Hence, the promoters must target developing export market and should be economically sound. The technology is available and it is advisable to engage a mechanical consultant to ensure quality. Acquaintance with export markets would be an added advantage. Peanut butter is a low calorie, high protein and balanced nutritive values and price competitive product. It is an pleasant alternative for Dairy butter as bread spread. It is consumed in huge quantities in USA and Western countries and has good potential for export and the untapped domestic market as the product is relatively new for India. Considering India’s position as the world’s second hugest producer of peanuts in the world, its share in the world market is restricted to raw peanuts only, with negligible contribution in value added products like Peanut Butter, roasted - blanched, and coated peanuts etc.;. Thus, there is ample scope for development. India is facing high levels of fluctuation in production and due to its failure in producing aflatoxin free. Peanuts, the value added products are not finding an export market. Though, the Domestic market for Peanut Butter is small at present, its export potential is good and with people becoming more health conscious the local market ...
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...considered leader locally.
Now with the plan of expansion we are planning to add up new departments to the existing unit. Departments like quality control, export procedure, marketing & production. It will be value add to the existing business. As Gujarat is the hub for peanuts and we also have our unit in Gujarat itself so the best option to expand business is to add departments here only rather than starting somewhere else. Company seeks to set the standard and to lead the industry, with quality and a strong knowledge base as the foundation of business. Co understands that potential consumers need to be better informed of the health benefits of Peanut butter, so the initial effort will be to communicate the benefits of healthily peanut butter through several modes of communication if we also want to acquire Indian market where this product is not so established.
...alented young managers in this area need to be aggressively obtained for long term growth. For a quick fix, this service should be outsourced to handle current needs. Distribution channels need to improve as well. Currently, competitor’s products are easily found at major retail channels. Nestle is in the position to gain a strong hold on the home dessert market for ice cream. Ice-fili needs to compete more aggressively in this portion of the market. In addition franchises and fast food chains should be targeted for partnerships or joint ventures so Ice-Fili’s ice cream can grow in association with a post meal dessert opposed to simply impulsive snack purchases. A key avenue to explore is an Initial Public Offering. This would generate enough funds to continue capital investment in technology desperately needed as well as promoting international market growth.
Thesis Statement: Peanut allergy, a type of allergy that is very common these days among children and which results in many deaths yearly, now might have a cure, and today I will talk about the peanut allergy and its symptoms and the new proposed cure for it.
The Shea tree is indigenous to the semi-arid Sahel region of West Africa which extends over five thousand kilometers. The processing of Shea Butter from the nut is traditionally done by the women of the community. For centuries these women have collected, marketed and transformed Shea nuts into a multipurpose product. When the nuts are crushed they produce a vegetable fat known as Shea butter. After processing the butter is stored in cool storage rooms until they are shipped to Sekaf International distribution centers. T...
Food industry can be chartered by low margin industry, while along with the shift of power from the manufacturer to the purchaser, the price and demand became flexible, and the product variety increased.
Of all the analyzed factors, the problem in the industry is availability of cheap and plenty non-organic foods. While organic foods emphasize on health, it does not provide alternative of cheap foods. Majority of the population, perhaps due to the information they have at hand, consumers prefer buying depending on economies of scale rather than observing their health. For example, a large family will prefer large amount of food, which are cheaper as compared to the same amount of organic food but at double or triple price. Therefore, even competitors of WFM face the same problem of alternative non organic food in the market that come cheap and
Under this case, while undertaking its business, Whole Food Market is always affected by these internal and external factors and thus before coming up with the strategic plan for the next five years, then it is essential to assess and analyze them so that the plan can provide ways on how to evade some of the challenges that will hinder them during its implementation. Strategy formulation is another factor where the high-level strategy is usually developed, while at the same time, the basic organization level strategic plan is normally documented. Therefore, it will be necessary for the organization to formulate the strategy so that the end product will be the best for the next five years. While developing the strategy, the organization will have to consider on how the strategy will be executed. This will involve the high-level plan being translated into a more operational and executable planning together with the action items (Kiptoo & Mwirigi, 2014). Therefore, it means that the organization will be ready to implement the strategy fully once it is in place. The other factor would be evaluation of the sustainment phase; under this refinement and the evaluation of the performance of the employees, the culture, data
This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000.
The purpose of this project is to show how financially stable the Kraft Foods Group is and demonstrates what its strengths and weaknesses are. The reader can expect to find out what Kraft Food Group is and about their financial history for the last five years. This business participates in the consumer packaged food and beverage industry. The markets that Kraft Food Group sell to are the United States and Canada. Some brands that are included in this company are Kraft, Maxwell House, Oscar Mayer, Planers, Kool-Aid, Velveeta, Capri Sun, and Philadelphia to name just a few. This company was started in 1903 by James Lewis Kraft. Mr. Kraft used a wagon and horse and started selling cheese to businesses in Chicago, Illinois. In 1909,
Ben Cohen and Jerry Greenfield founded Ben & Jerry's Homemade Ice Cream in 1978. Over the years, Ben & Jerry's evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, so that they may help those who first supported the company; Ben and Jerry's wanted residents to profit from their venture as well. In addition, steady growth and a widely recognized brand name helped Ben and Jerry's obtain 45 percent of the premium ice-cream market, yet the company stock price remained stagnant at $21 a share for several years.
The Food Industry is defined as a complex manufacturing industry that includes different activities such as “the processing, conversion, preparation, preservation and packaging of foodstuffs” according to M. Malagie. It is divided in thirteen different manufacturing sectors, where each one of it focuses on a specific type of product employed such as meat, fruits, vegetables, fish, chicken, grains, flour, pasta, chocolate, milk and oils.
Another limitation was only peanut butter labels were compared in detail, and that consumer’s preferences were not explore. This research could be improved by including surveys that look at different aged and gendered peoples’ preferences of peanut butter and their reasons for their choice.
Increasing demand for peanut butter and our product lines. For example, last year there was an increase in the demand of peanuts from China.
Therefore, the attention has been drawn from quantity of food to quality and safety. A gap between food demand and safe food supply becomes an urgent issue to be solved, which also affects global food market and food security.
There are many competitors; there are various rules and regulations to deal with in the expansion program. The company also considers the economic environment as it can adversely affect the performance of the company. Technology is another factor which cannot be left out. Geographic factors, demographic factors and the environmental factors also impact the company’s business. To start with, the competitors of the company incudes McDonalds and other such as the Burger Kings. The competition is stiff and for the company to remain afloat, it must ensure that the audience knows of the product for easy penetration. Failure to tis would bring the company to its knees and fail. The geographical factors also affect the company in that the consumption patterns of some products are affected by climate patterns. The company should maximize in the high seasons and reap big profits then. The legal factors also impact the company. In the expansion plan, the company intends to spread her services to other states. In the country, there are many states which have different rules and regulations governing the conduct of a business. This also relates to the type of advertisements that the company can bring forth, thus, for the company to cushion against such forces as the legal differences, there should be proper analysis of the legal requirements in the northern states before venturing into the business. The demographic environment is
Therefore, the way the producers get the cocoa to the market is by after the beans are dried and packed into sacks, the farmer sells to a buying station or local agent. The buyer then transports the bags to an exporting company. The exporting company inspects the cocoa and places it into plastic bags. The cocoa is trucked to the exporter’s