Look around you, technology is surrounding you in everything that goes on in life. Some people do not enjoy this, but most of us do, and some businesses use this to their advantage. I am doing my research paper on how Groupon (which is a deal-of-the-day service) uses information technology to conduct everyday business. This company runs off of information technology, so I want to talk about every side of it. This includes how they manage their customer and merchant relationships, how they use the cloud to scale its business and what kind of security they use. This topic and subtopics relates very closely to this information technology course, since Groupon is an online deal company that uses information technology in its day-to-day functions. I have done some research on which subtopics I want to talk about in the paper. One subtopic I want to talk about is how they direct each customer to what they are attracted to. They have a very smart website designed just for this. One other subtopic I want to talk about is how they keep up with the computing and network infrastructure they need to manage their growing business.
First, let’s talk about how Groupon manages their customer and merchant relationships using information technology. Groupon is basically the middleman between merchants and customers. In the beginning, they bring customers in by marketing their deal of the day business. Once a customer is on their website it is hard not to leave from their without a deal. When joining the website, it asks you some questions to get to know your preferences and where you are located. After the customer signs up for the website, Groupon sends out emails to the subscribers. The emails are targeted to where that individual customer live...
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...ies/groupon.jsp> Accessed 28 September 2013
3. “Five Ways to Nurture Relationships with Customers”. GrouponNetworks.
4. “Groupon's business model will challenge next CEO”. BizJournals. Accessed. 28 September 2013
5. “FORM 10-K” Groupon, Inc. Accessed. 21 November 2013
6. “How Groupon Uses the Cloud to Scale Its Business.” By Christina Warren. Accessed. 21 November 2013.“
7. “What cloud computing really means.” By Eric Knorr, Galen Gruman. Accessed. 21 November 2013. < http://www.infoworld.com/d/cloud-computing/what-cloud-computing-really-means-031 >
Cloud is the result of a decade research in the field of distributing computing , utility computing, virtualization , grid computing and more recently software, network services and web technology which is changeable evolution on demanding technology and services also as looking to the rapid growth of cloud computing which have changed the global computing infrastructure as well as the concept of computing resources toward cloud infrastructure. The important and interest of cloud computing increasing day by day and this technology receives more and more attention in the world (Jain, 2014) the mostly widely used definition of cloud computing is introduced by NIST “as a model for enabling a convenient on demand network access
Cloud computing is defined by experts as a type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications. The meaning behind the word cloud is that it is a metaphor for the entire online web and its data as well. A cloud service differs from traditional hosting in three different ways. These three differences are that cloud computing is elastic, it is sold on demand, and the service is managed by the provider of the cloud. The easiest way to explain what cloud computing does is that it stores and gives access to different data and programs over the internet rather than just your computer’s hard drive. For it to be actually considered cloud computing it must include data or programs over the internet. Cloud computing can be done anytime, anywhere with an online connection.
Groupon is a daily deal website for registered consumers. Every day, the company sends out electronic deals for restaurants, entertainment, etc. offering the consumers up to a 60% discount if you “purchase” that service. The problems which Groupon is being faced with revolve around marketing, and the general concept of Groupon. Not only is Groupon offering limited forms of marketing, but they are also limiting their target audience. Groupon is also formed around the concept that if the number of subscribers didn’t meet a minimum number, then the deal will be cancelled. This is making companies lose money, but it is also not giving the consumers what they desire.
Marketing Strategy: Groupon had to cross through a number of critics as it was a non-technology company, no product company, and no barriers of entry yet was a fast growing company in the market. The marketing strategy applied by the company is that of the first-mover advantage. The idea of offering something different and easily
In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.
A cloud can be a white, puffy object that aimlessly floats hundreds, if not thousands of feet in the air. Or a cloud can be gray and gloomy, signaling imminent showers or thunderstorms. However, the identity of a cloud is beginning to change in the modern era. In the modern era, Microsoft is attempting to redefine a cloud as being a service that electronically stores data from a large variety of sources. In particular, Microsoft advertises their new cloud service, Azure, in Fortune magazine, in an attempt to appeal to businesses that require a cloud service to store data, and to meet their consumer’s needs on the web. Though the most peculiar part of the advertisement is the comparison of weather phenomena and Microsoft’s
Groupon, Inc., offers goods and services from merchants at a discount to consumers. Groupon had priced its initial public offering at $20 a share and opened at $28.00, 40% above the target. Groupon raised $700 million. Groupon's
Andrew Mason made some of the key decisions during Groupon’s brief history. For example, Groupon collects “half of actual sales, not just profits, in exchange for the introduction to the new customers. In 2011 Groupon filled to go public and sell some of their shares. Also, Mason made the decision to bring in a customer relationship manager. This help the company keep merchants past one deal, which played a big role in the evolution of Groupon.
With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:
When they wanted to save photos online instead of on your personal computer, they are able to use “cloud computing” service. Cloud computing means that the transfer of computing data or information over the internet. Not just to keep data in your personal computer, they are able to save the data on internet server to open their data in any computer. In this report we will walk through about what is cloud computing, what kinds of model did cloud computing have, types of cloud computing, benefits of cloud computing, and security.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Rather than considering us a self-expression stage, consider us truly laser-concentrated on an advanced business model," said author Joe Einhorn to CNN Money. The thought, which has been depicted as "Groupon in converse," permits dealers to be more proactive in increasing client interest and deals. How can it function? At the point when clients have stuck, fail, "Fancy'd" something, retailers and
There has been a surprising change in society, which computer engineering has brought about . The Internet in particular is changing every activity of our daily lives. Today just about every advertisement on television, radio and in print carries a web address. It is not unusual for consumers to research a purchase on the Internet before buying. Websites offer thousands of pages of detailed information. Chat rooms and news groups attract many people with opinions t...
In cloud computing, the word cloud is used as a metaphor for “the internet”. So the cloud computing means “a type of internet-based computing”, where different services such as servers, storage and applications are delivered to an organization’s computers and devices through the internet.
The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.