How Food is Viewed in the American Culture

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Most people wouldn’t deny that food is vital to everyday life, but perhaps it has more importance than just simply nourishing our bodies. According to Carole M. Counihan, a doctor of anthropology, food is so important that society has constructed rules regarding its consumption. Counihan emphasizes in her 1992 Anthropology Quarterly article, “Food Rules in the United States: Individualism, Control and Hierarchy,” that these rules serve as the “means through which human beings construct reality” (Counihan, 1992, p. 55). Counihan advocates for the importance of studying food rules by explaining that knowledge about how food is viewed in our culture can do three things: improve understanding of other culture’s food rules, allow nutrition education programs to mesh with these rules, and reveal an aspect of society that helps maintain our current stratification system, which has not been thoroughly examined yet (Counihan, 1992). Through her study of food journals kept by American college students, Counihan argues that their adherence to food rules suggests that students strongly believe in self-control and individualism. Consequently, these beliefs reinforce our current social hierarchies, specifically classism, racism, and sexism. Counihan’s argument that our rules about food allow for the perpetuation of sexism is a compelling one that I very much agree with. I have personally seen my best friend plan her entire diet and exercise regimen based on what her boyfriend thinks. Although this article was written in 1992, I believe the message it conveys will still be applicable in years to come.

Counihan’s argument is multifaceted: she explores a school of thought that college students follow certain rules about food that have been int...

... middle of paper ...

... is important. But now that we have done so, it is even more important that we take steps to change what is happening. That’s why the recent focus on being healthy rather than thin and campaigns like the Dove Beauty Campaign where women are encouraged to see the beauty in how they currently are so monumental to changing what Americans value. Even though Counihan wrote this article eighteen years ago, it still has applications today. I do question her study methods. Using a small sample of food journals from students being taught to think anthropologically could skew results. I would be very interested to see a larger study done today, especially with some progress being made in the adaptation of America’s values.

Works Cited

Counihan, C. M. (1992). Food Rules in the United States: Individualism, Control, and Hierarchy. Anthropology Quarterly, 65(2), 55-66.

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