M -commerce or mobile commerce is a young concept which can be viewed as a subset of e-commerce made possible by the widespread adoption of portable, handheld devices as mobile phones. In present scenario M Commerce has been entered in various sectors as finance, services, retails, and telecommunication and information technology services. In these sectors-Commerce is not only being widely accepted but also it is becoming more popular mode of business/commerce. Now, it’s turn to enter in agriculture sector. The Indian economy is agriculture based economy and needs a second green revolution. It is possible only through the transfer of technologies from lab to land. Knowledge transfer to the agriculture sector with necessary inputs is most important. The country has a widespread telecom & internet network, which could be put to effective use for delivering knowledge and information to the farming community. This paper aims to study the key elements and basic issues of m-commerce and to know how farmers benefit from mobile-commerce/m-commerce in India. Key words: Mobile- Commerce, M- Agriculture, Agriculture. Introduction The picture of telecom industry had changed when reliance communication introduced affordable and low priced mobile service in India and Indian mobile market have become second largest mobile handset market in the world . The phenomenal growth in mobile phone usage has produced a new avenue for marketing applications and services. Mobile has become the leading way for accessing communications because setting-up mobile network is cost-efficient, but also mobile provides greater flexibility and accessibility to users than landline phones. With mobile phones reaching the masses, mobile commerce is considered to br... ... middle of paper ... ... and features of mobile commerce. The Government should formulate a policy on the both level state and central in order to optimize the benefit of the it. Public Private Partnership would be very effective in this scheme. Banking sector should make credit facility easy and approachable through mobile phones. Various ICTs initiatives as Gyandoot, Kisan call center, etc. should be promoted at large scale to improve the adoptability new technology by farmers. Timely and actionable information from relied sources, locally applicable, storable and reference able and access of experts may enhance the effectiveness of mobile services. Video calling and confessing facility may further enhance the quality of communication. M-commerce can a phenomenal achievement in Indian agriculture if it would be developed and structured according to the need and capability of farmers .
In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance.
Today, almost all people use cell phones. After buying a cell phone, people will choose which plan they will use. Now, there are many cell phone service companies in the US, so the cell phone users have to be careful when they choose the plans. Many cell phone service companies provide websites in order to give information to the cell phone users. The ease of use of the website, the information that it gives, the design and the organization of the website are the factors that will influence cell phone users in choosing their plan.
· the cellular phone companies are already making a LOT of money in developing and
Cellular phones carry a diverse group of users. In June 1985, there were about 203,000 cellular phone service subscribers. By June 1989, the number had exploded to 2.7 million subscribers, and by June 1995 there were mire than 26 million subscribers. When cell phones were first introduce, only people with a lot of money had them and the service was very expensive. It was a lot cheaper to stop and use the pay phone than it was to use a cell phone. Now, it is almost as cheap to use a cell phone to make a long distance call as it is to make a long distance call using AT&T.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Compared with the rate of many decades before, the rate of mobile usage is zooming these days. The developments of general economy and technology revolute peoples’ life styles and bring mobile business into a new page. Nowadays, business trends could still make a huge difference in those mobile companies.
...ement of raw materials, finished goods and returned products, technologies should be applied to ensure efficiency and reduce the related costs of running the supply chain. Mobile computing is one technology that is being used. When mobile devices and applications are integrated with the core systems, they can complete tasks more efficiently.
[1] “A $400 Phone for the masses?-India’s Micromax, known for low price handsets, pushes into smartphones arena” ProQuest document ID: 929135140 [2012]
E-commerce, a system by which people can buy, sell and deal without even seeing the person on the other side, has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking.... ... middle of paper ... ...
By 2002-03, Indian market has grown highly competitive. Due to fall in ARPU (average monthly revenue per customer unit), players fought to capture new subscribers. With industry consolidation, the focus is switching from having a national footprint to the ability to provide value-added services. Opera...
The growth of services sector in our economy is a step forward in the development of Indian economy. In day to day life of an individual the use of mobile phones acts as necessity in getting connected with people for one or the other purpose. India has a largest variety of smartphones available for the users. Because of the fast technologies in smartphones & in market, the networks and services providers of telecom must be updated so as to meet the requirements of people. Indian telecommunication industry is considered to be one of the fastest growing telecom industries in the world. The mounting up of the subscribers reaches to an approximate 800 billion plus users in telecom sector. The industry is growing at as pace in such a way that it will reach a level beyond the telecom markets of USA &
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
Success Factors for Growth in the Indian Telecom Market. In India’s highly competitive market, Bharti must be mindful of how to keep its core competencies ahead as well as trying to develop new ones.
As the author of the article concedes, the online shopping has flourished in the past years. Many customer have seen the advantages of e-commerce in the ways of time and money saving. Whit a simple click on the keyboard the goods are uploaded in a virtual cart and from there are delivered to the customer address. Also, the online stores have the opportunity to create a customer database and a customer profile. The customers receive periodic reminders of the new offers and sales via email or mobile phone messages. In the meantime, many classic stores have struggled to maintain the business keep up. According to the article, the brick and mortar stores will implement new features that conduct customers to an easy and pleasant shopping. For instance, the retailers will use the customer mobile phone as a concierge application. The customer will be informed about latest products and their availability. Furthermore, the customer will have the possibility to track needed items inside the store with the help of store mapping and products locations. If the customer will change the shopping list, the app will provide the route to the new item. Also, when a customer will passing a store the app will remind the last customer visit into the store and