How Creativity can be Developed and Enhanced within an Organization

How Creativity can be Developed and Enhanced within an Organization

Creativity is just one of our many valuable human resources which enable a unique progression in every aspect of life while preventing the same patterns from being repeated time after time. Specifically within the work place when people feel motivated and valued, their creativity is at the highest because they feel a self challenge to be creative and make a difference within their roles. According to McShane and Von Glinow (2010), there is significant credence put on creativity to “find problems, identify alternatives, and implement solutions. Creativity is not something saved for special occasions. It is an integral part of decision making” (p. 215). When it comes time to solving problems and making decisions, it is important to create a sense of purpose and build a culture for people to be creative and think outside of the box to get results. Fostering a positive corporate culture begins with removing the obstacles around stringent policies and procedures, in such a way that people still have respect, loyalty, and trust, yet can be self-sufficient and unrestrained to do what they do best. We hear all the time that people are the greatest resources companies have, so investing wisely in people and how they are treated is paramount to the success of any organization.

To some extent, every person has a creative ability; however, some have an advanced talent for creativity more than others do and the environment places a big factor in creativity. McShane and Von Glinow (2010) claim “intelligence, persistence, knowledge and experience, and independent imagination represent a person’s creative potential, but the extent to which the person has more creati...

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...standing and adapting learnings or observations from ‘related worlds’. During the Open Mic session, the idea is to gather solutions from other places, apply the principles back to the challenge at hand, and cross-pollinate the organization with diversified ideas.

Sanofi is committed to building an environment that supports the freedom of creativity and innovation with their employees and wants every voice heard in order to make the necessary improvements to become a stronger and more diversified health care company. Bottom line, there is a point with creativity that depends upon your own individual motivation and passion for what you do everyday. This is why it is so important to do what you love and love what you do in order to receive the fulfillment and satisfaction in your role and contribute to the organization’s success through creativity and innovation.